Global Probiotic Drinks Market 2016-2020
Probiotics are microorganisms, which on consumption, exert a positive effect on the health of human beings and animals. Probiotics have been generating interest among many since the 1990s. Doctors today often prescribe probiotics to combat issues like digestive problems, bowel irregularities, and weak immune system. The most common types of microbes used at a commercial level in products and applications in the market are lactic acid bacteria (LAB) and bifidobacteria.
Technavio’s analysts forecast the global probiotic drinks market to grow at a CAGR of 7.01% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global probiotic drinks market for 2016-2020. To calculate the market size, the report considers the revenue generated from retail sales of probiotic drinks.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Probiotic Drinks Market 2016-2020
Technavio recognizes the following companies as the key players in the global probiotic drinks market: Bio-K Plus International, Danone, GoodBelly, KeVita, Nestlé, and Yakult.
Other Prominent Vendors in the market are: Amul, Bright Dairy, Grupo Lala, and Lifeway.
Commenting on the report, an analyst from Technavio’s team said: “Consumers now are more conscious about their snacking habits and beverages and are adopting a healthy diet. Probiotic drinks when fortified with calcium and minerals fuel metabolism and are considered as a complement to weight-loss plan and a convenient way to satisfy hunger while getting the vitamins and nutrients one’s body needs. Furthermore, weight management is becoming popular as obesity rates rise. According to OECD (Organisation for Economic Co-operation and Development), three out of four Americans will be overweight by 2020. As obesity rates rise in the US and globally, it is expected that weight management will be one of the most significant food trends, with a focus on satiety and calorie-burning and fat-burning ingredient properties.”
According to the report, one of the key drivers for market growth will be the health benefits associated with probiotic drinks. Consumption of probiotics prevents the growth of harmful bacteria inside the digestive tract, leading to an improvement in nutrition absorption and bowel movements. According to a research paper published in 2012 by the Journal of the American Medical Association, consuming probiotics reduced the risk of diarrhea by 42%. Probiotic supplements increase Lactobacilli counts in women and prevent diseases like bacterial vaginosis, yeast infection, and urinary tract infection.
Further, the report states that a challenge to the market is the lack of validated studies and conflicts in available research. There is often disagreement between companies and health agencies on the effects and functioning of probiotic drinks. Exaggerated claims on the efficacy of products and the wide circulation of invalidated literature by companies on the side effects of probiotic drinks tend to confuse consumers and lead to their preference of natural sources of nutrition over supplements.
Bio-K Plus International, Danone, GoodBelly, KeVita, Nestlé, Yakult, Amul, Bright Dairy, Grupo Lala, Lifeway.