Global Printing Market for Packaging Industry 2018-2022
About this market
The global packaging market is expected to experience high growth rate during the forecast period. The increase in demand for packaged products due to change in demographics is one of the major factors behind this growth. The increase in e-commerce and organized retail penetration in APAC will also drive the growth of the global packaging market. Packaging is the most important marketing strategy in the retail space. Creating shelf appeal and visibility for manufactures can determine the product sales. Hence, manufacturers focus on packaging to create brand value and awareness, which attracts customers. This increases the demand for packaging, thus creating the demand for printing in the packaging industry. Technavio’s analysts have predicted that the printing market for packaging industry will register a CAGR of almost 7%by 2022.
Growth of digital printing for packaging
Digital printing is robust and safe for food packaging. Digital printing is gaining popularity, especially in businesses that need to cut their marketing expenditure while still marketing their products and services to full effect. Thus, digital printing is an important factor for the growth of the printing market for packaging industry.
High investments in digital printing
Though there has been an increase in demand for digital printing technologies, vendors are not adopting digital printing technologies at a fast rate due to the high capital costs, thus posing a major challenge to the global printing market for packaging industry.
For the detailed list of factors that will drive and challenge the growth of the printing market for packaging industry during the 2018-2022, view our report.
The market appears to be fragmented and with the presence of several companies. This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market’s competitive landscape and offering information on the products offered by companies.
Technavio Announces the Publication of its Research Report – Global Printing Market for Packaging Industry 2018-2022
Technavio recognizes the following companies as the key players in the global printing market for packaging industry: DowDuPont, HP, RR Donnelley, Xerox.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is the increase in complexity and costs of printing due to growth of disruption flexible packaging.”
According to the report, one of the major drivers for this market is the increases the demand for packaging, thus creating the demand for printing in the packaging industry.
Further, the report states that one of the major factors hindering the growth of this market is the high investment’s in digital priniting.
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