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Global Pretzel Market 2017-2021

Global Pretzel Market 2017-2021

About Pretzel

Pretzels are crisp, brittle, and salted baked snack food made of flour dough. These are available in various shapes and have shiny outer surfaces. Salt, sugar, chocolate, glazes, seeds, and nuts are the commonly used seasonings for pretzels. Pretzels are known as one of the world's oldest snack foods.

Technavio’s analysts forecast the global pretzel market to grow at a CAGR of 2.80% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global pretzel market for 2017-2021. To calculate the market size, the report considers the revenue generated through the sales of pretzels sold through various retail outlets and foodservice establishments, which include but not limited to hypermarkets, supermarkets, convenience stores, specialist retailers, discount stores, warehouse clubs, and others.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Pretzel Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Conagra Brands
  • Intersnack
  • Mars
  • Pepsico
  • Snyder’s-Lance
Other prominent vendors
  • Auntie Anne's LLC
  • Boulder Brands
  • Herr Foods Inc
  • J&J Snack Food
  • Mr. Pretzel
  • Old Dutch Foods
  • Soft Pretzel Franchise Systems
  • Pretzels, Inc
  • Pretzelmaker
  • UTZ Quality Foods
  • Wetzel's Pretzels
Market driver
  • Evolving taste preferences
  • For a full, detailed list, view our report
Market challenge
  • Fluctuations in raw material costs
  • For a full, detailed list, view our report
Market trend
  • Packaging innovations increase shelf life
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Pretzel Market 2017-2021
Technavio recognizes the following companies as the key players in the global pretzel market: Conagra Brands, Intersnack, Mars, Pepsico and Snyder’s-Lance.
Other Prominent Vendors in the market are: Auntie Anne's LLC, Boulder Brands, Herr Foods Inc, J&J Snack Food, Mr. Pretzel, Old Dutch Foods, Soft Pretzel Franchise Systems, Pretzels, Inc, Pretzelmaker, UTZ Quality Foods, and Wetzel's Pretzels.
Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is packaging innovations increase shelf life. Packaging is very important as it plays a vital role in creating brand's value. It creates curiosity among consumers and holds a significant role in developing certain perception about the brand.”
According to the report, one driver in the market is evolving taste preferences. The taste preferences for pretzels are evolving, as consumers, especially the youth, are eager to experiment and constantly seek different products. Manufacturers strive to meet this demand through product innovation, brand extension, and the introduction of new brands.
Further, the report states that one challenge in the market is fluctuations in raw material costs. Raw materials used in the production of pretzels are mainly flour, yeast, leavening agents, and shortening. Manufacturers are keen to manage the raw material costs, as its one of the top priorities. In recent years, owing to the widening gap between demand and supply, the cost of raw materials has increased substantially.

Companies Mentioned

Conagra Brands, Intersnack, Mars, Pepsico, Snyder’s-Lance, Auntie Anne's LLC, Boulder Brands, Herr Foods Inc, J&J Snack Food, Mr. Pretzel, Old Dutch Foods, Soft Pretzel Franchise Systems, Pretzels, Inc, Pretzelmaker, UTZ Quality Foods, and Wetzel's Pretzels.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
      • Table Production process of pretzels
  • Market landscape
    • Market overview
      • Table Global pretzel market: An overview
    • Segmentation by distribution channel
    • Global savory snacks market
      • Table Global savory snacks market 2016-2021 ($ billions)
    • Global pretzel market
      • Table Global pretzel market 2016-2021 ($ millions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by distribution channel
    • Market overview
      • Table Number of convenience stores in top countries 2014 and 2015
    • Pretzel distribution channels in Americas
      • Table Distribution channels in the pretzel market in Americas 2016 (% share)
    • Pretzel distribution channels in EMEA
      • Table Distribution channels in pretzel market in EMEA 2016 (% share)
  • Market segmentation by geography
    • Pretzel distribution channels in APAC
      • Table Distribution channels in pretzel market in APAC 2016 (% share)
      • Table Global pretzel market by geography 2016 and 2021 (% share)
      • Table Growth outlook for global pretzel market by geography 2016-2021
    • Pretzel market in Americas
      • Table Pretzel market in Americas 2016-2021 ($ millions)
    • Pretzel market in EMEA
      • Table Pretzel market in EMEA 2016-2021 ($ millions)
    • Pretzel market in APAC
      • Table Pretzel market in APAC 2016-2021 ($ millions)
  • Key leading countries
    • Table Key leading countries by market share 2016
    • US
      • Table Pretzel market in the US 2016-2021 ($ millions)
      • Table Top 5 brands in the US 2016
      • Table Number of convenience stores in the US 2010-2015
    • Germany
      • Table Pretzel market in Germany 2016-2021 ($ millions)
    • Russia
      • Table Pretzel market in Russia 2016-2021 ($ millions)
    • Japan
      • Table Pretzel market in Japan 2016-2021 ($ millions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Global internet penetration rate 2015 (%)
      • Table Global urban population 2010-2015 ($ billions)
      • Table Growth of urban settlements in 10 years
    • Market challenges
      • Table Global packaged fruit snacks market 2016-2021 ($ billions)
  • Market trends
    • Increase in strategic alliances
    • Packaging innovations increase shelf life
    • Increasing focus on organic and non-GMO ingredients based pretzels
    • Growing focus on expanding production capabilities
  • Competitor analysis
    • Competitive scenario
    • Competitive positioning assessment
      • Table Competitive positioning assessment for pretzel manufacturers in 2016
    • Conagra Brands
      • Table ConAgra: Product portfolio
    • Intersnack
      • Table Intersnack Group: Product portfolio
    • Mars
      • Table Mars: Product portfolio
    • Pepsico
      • Table Frito-Lay: Product portfolio
    • Snyder's-Lance
      • Table Snyder's-Lance: Product portfolio
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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