Global Pretzel Market 2017-2021
Pretzels are crisp, brittle, and salted baked snack food made of flour dough. These are available in various shapes and have shiny outer surfaces. Salt, sugar, chocolate, glazes, seeds, and nuts are the commonly used seasonings for pretzels. Pretzels are known as one of the world's oldest snack foods.
Technavio’s analysts forecast the global pretzel market to grow at a CAGR of 2.80% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global pretzel market for 2017-2021. To calculate the market size, the report considers the revenue generated through the sales of pretzels sold through various retail outlets and foodservice establishments, which include but not limited to hypermarkets, supermarkets, convenience stores, specialist retailers, discount stores, warehouse clubs, and others.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Pretzel Market 2017-2021
Technavio recognizes the following companies as the key players in the global pretzel market: Conagra Brands, Intersnack, Mars, Pepsico and Snyder’s-Lance.
Other Prominent Vendors in the market are: Auntie Anne's LLC, Boulder Brands, Herr Foods Inc, J&J Snack Food, Mr. Pretzel, Old Dutch Foods, Soft Pretzel Franchise Systems, Pretzels, Inc, Pretzelmaker, UTZ Quality Foods, and Wetzel's Pretzels.
Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is packaging innovations increase shelf life. Packaging is very important as it plays a vital role in creating brand's value. It creates curiosity among consumers and holds a significant role in developing certain perception about the brand.”
According to the report, one driver in the market is evolving taste preferences. The taste preferences for pretzels are evolving, as consumers, especially the youth, are eager to experiment and constantly seek different products. Manufacturers strive to meet this demand through product innovation, brand extension, and the introduction of new brands.
Further, the report states that one challenge in the market is fluctuations in raw material costs. Raw materials used in the production of pretzels are mainly flour, yeast, leavening agents, and shortening. Manufacturers are keen to manage the raw material costs, as its one of the top priorities. In recent years, owing to the widening gap between demand and supply, the cost of raw materials has increased substantially.
Conagra Brands, Intersnack, Mars, Pepsico, Snyder’s-Lance, Auntie Anne's LLC, Boulder Brands, Herr Foods Inc, J&J Snack Food, Mr. Pretzel, Old Dutch Foods, Soft Pretzel Franchise Systems, Pretzels, Inc, Pretzelmaker, UTZ Quality Foods, and Wetzel's Pretzels.