Global Pressure Sensitive Labels Market 2016-2020
About Pressure Sensitive Labels
Pressure sensitive labels in product packaging act as sources of information on pack contents, help in locating products through barcodes, tracking, tracing and authentication of devices and are also useful for promotion and decoration. Pressure sensitive labels are a valuable and easily accessible marketing tool that helps manufacturers to apply labels directly on products.
Technavio’s analysts forecast the global pressure sensitive labels market to grow at a CAGR of 4.03% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global pressure sensitive labels market for 2016-2020. To calculate the market size, the report considers the production volume of pressure sensitive labels by geography and end-user segment.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Pressure Sensitive Labels Market 2016-2020
Technavio recognizes the following companies as the key players in the global pressure sensitive labels market: Constantia Flexibles, Henkel, Avery Dennison, CCL Industries, Lintec, 3M, and Inland Labels.
Other Prominent Vendors in the market are: UPM Raflatac, Technicote, NSD International, NAStar, and Reflex Labels.
Commenting on the report, an analyst from Technavio’s team said: “Rising demand from transportation and logistics industry will be a key trend for market growth. Pressure sensitive labels are an efficient warehousing solution that provides security by helping in product authentication and tamper evidence. Security and track and trace features are applied especially on packages containing high-value goods. Security features such as customer exclusive watermarks, infrared or ultra-violet light detectable fibers, and chemical tags are incorporated in pressure sensitive labels which keep track of the products. Radio frequency identification (RFID) tags consisting of antennas and chips are integrated with pressure sensitive labels. Both passive and active tags are accommodated in the label that can be read with hand-held devices or computer portals. These tags may or may not be visible on the labels depending on requirements.”
According to the report, one of the key drivers for market growth will be the increasing demand from organized sector. The emergence of supermarkets and hypermarkets have driven the growth for pressure sensitive labels. Organized retail has been developing in emerging economies like China and India due to an increase in consumer spending, which is estimated to increase to $33 trillion by 2020, and awareness of packaged food. Penetration levels of the organized retail industry are 23% in China and 15% in India. Increase in the organized retail sector will drive the demand for labels technologies especially in emerging economies, which will spur the growth of the pressure sensitive labels market. Pressure sensitive labels in organized retail identify single items at the retail point of sale, in catch weight applications, particularly for foods. These labels aid in easy reading of the content present on it and also enables the sales assistant to scan items faster.
Further, the report states that the major carriers used in pressure sensitive labels are release liners and linerless films. Release liners are made of paper or plastic, both of which have volatile prices. In 2014, the price of propylene was fluctuating by 39% for the whole year. Such volatility in raw material prices affect the vendors' profit margins in the long term, thereby affecting the whole market. In order to maintain their profit margins, vendors in the market increase the prices of the labels, making it difficult for consumers to purchase the label and reducing volume sales. In addition to the fluctuating raw material prices, the high initial investment required by manufacturers make the pricing of pressure sensitive labels difficult. This poses a major challenge for the market.
Constantia Flexibles, Henkel, Avery Dennison, CCL Industries, Lintec, 3M, Inland Labels, UPM Raflatac, Technicote, NSD International, NAStar, and Reflex Labels.
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