Global Prenatal Vitamin Supplements Market

Global prenatal vitamin supplements market 2020-2024

Technavio has been monitoring the global prenatal vitamin supplements market and it is poised to grow by USD 195.69 mn during 2020-2024
, progressing at a CAGR of 8% during the forecast period. Our reports on global prenatal vitamin supplements market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by increasing number of gynecologists recommending prenatal vitamin supplements to expecting mothers.
In addition, usage of artificial intelligence by prenatal vitamin supplement manufacturing players is anticipated to boost the growth of the global prenatal vitamin supplements market as well.

Market Segmentation

Technavio's global prenatal vitamin supplements market is segmented as below:
Distribution channelConventional retail channels Direct selling and e-retailingGeographic segmentationNorth America APAC Europe South America MEA
Key Trends for global prenatal vitamin supplements market growth

This study identifies usage of artificial intelligence by prenatal vitamin supplement manufacturing players as the prime reasons driving the global prenatal vitamin supplements market growth during the next few years.

Prominent vendors in global prenatal vitamin supplements market

We provide a detailed analysis of around 25 vendors operating in the global prenatal vitamin supplements market, including some of the vendors such as Abbott Laboratories, Atrium Innovations Inc., Bayer AG, Church & Dwight Co. Inc., FoodState Inc., Nordic Naturals, Nutranext, Otsuka Holdings Co. Ltd., The Procter & Gamble Co. and TherapeuticsMD Inc. .

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.


About Technavio
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.


  • Executive Summary
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market characteristics
  • Market Sizing
    • Market definition
      • Table Product / Service portfolio of key vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2019
    • Market outlook: Forecast for 2019 - 2024
      • Table Global - Market size and forecast 2019 - 2024 ($ million)
      • Table Global market: Year-over-year growth 2019 - 2024 (%)
  • Five Forces Analysis
    • Five Forces Summary
      • Table Five forces analysis 2019 & 2024
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market Segmentation by Distribution channel
    • Market segments
      • Table Distribution channel placement - Market share 2019-2024 (%)
    • Comparison by Distribution channel placement
      • Table Comparison by Distribution channel placement
    • Conventional retail channels - Market size and forecast 2019-2024
      • Table Conventional retail channels - Market size and forecast 2019-2024 ($ million)
      • Drug stores
      • Supermarkets, hypermarkets, and discounters
        • Table Conventional retail channels - Year-over-year growth 2019-2024 (%)
    • Direct selling and e-retailing - Market size and forecast 2019-2024
      • Table Direct selling and e-retailing - Market size and forecast 2019-2024 ($ million)
      • Direct selling
      • E-retailers
        • Table Direct selling and e-retailing - Year-over-year growth 2019-2024 (%)
    • Market opportunity by Distribution channel
      • Table Market opportunity by Distribution channel
  • Customer landscape
    • Table Customer landscape
  • Geographic Landscape
    • Geographic segmentation
      • Table Market share by geography 2019-2024 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2019- 2024
      • Table North America - Market size and forecast 2019-2024 ($ million)
      • Table North America - Year-over-year growth 2019-2024 (%)
    • Europe - Market size and forecast 2019-2024
      • Table Europe - Market size and forecast 2019-2024 ($ million)
      • Table Europe - Year-over-year growth 2019-2024 (%)
    • APAC - Market size and forecast 2019-2024
      • Table APAC - Market size and forecast 2019-2024 ($ million)
      • Table APAC - Year-over-year growth 2019-2024 (%)
    • South America - Market size and forecast 2019- 2024
      • Table South America - Market size and forecast 2019-2024 ($ million)
      • Table South America - Year-over-year growth 2019-2024 (%)
    • Middle East and Africa - Market size and forecast 2019-2024
      • Table Middle East and Africa - Market size and forecast 2019-2024 ($ million)
      • Table Middle East and Africa - Year-over-year growth 2019-2024 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Volume driver - Demand led growth
      • Increasing number of gynecologists recommending prenatal vitamin supplements to expecting mothers
      • Players preferring pill-free formats
    • Volume driver - Supply led growth
      • New product launches
    • Volume driver - External factor
      • Social media platforms increasing the awareness of prenatal vitamin supplements
    • Market challenges
      • Misconceptions associated with prenatal vitamin supplements
      • Common side effects of prenatal vitamin supplements
      • Difficulty in determining the safety of prenatal vitamin supplements
        • Table Impact of drivers and challenges
    • Market trends
      • Growing promotion of prenatal vitamin supplements
      • Usage of artificial intelligence by prenatal vitamin supplement manufacturing players
      • Growing trend of certification in prenatal vitamin supplements
  • Vendor Landscape
    • Competitive landscape
    • Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
      • Table Industry risks
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Abbott Laboratories
      • Table Abbott Laboratories - Overview (1/3)
      • Table Abbott Laboratories - Business segments
      • Table Abbott Laboratories - Organizational developments
      • Table Abbott Laboratories - Key offerings
      • Table Abbott Laboratories - Segment focus
    • Atrium Innovations Inc.
      • Table Atrium Innovations Inc. - Overview
      • Table Atrium Innovations Inc. - Business segments
      • Table Atrium Innovations Inc. - Organizational developments
      • Table Atrium Innovations Inc. - Key offerings
    • Bayer AG
      • Table Bayer AG - Overview
      • Table Bayer AG - Business segments
      • Table Bayer AG – Organizational developments
      • Table Bayer AG - Key offerings
      • Table Bayer AG - Segment focus
    • Church & Dwight Co. Inc.
      • Table Church & Dwight Co. Inc. - Overview
      • Table Church & Dwight Co. Inc. - Business segments
      • Table Church & Dwight Co. Inc. - Organizational developments
      • Table Church & Dwight Co. Inc. - Key offerings
      • Table Church & Dwight Co. Inc. - Segment focus
    • FoodState Inc.
      • Table FoodState Inc. - Overview
      • Table FoodState Inc. - Product and service
      • Table FoodState Inc. - Organizational developments
      • Table FoodState Inc. - Key offerings
    • Nordic Naturals
      • Table Nordic Naturals - Overview
      • Table Nordic Naturals - Business segments
      • Table Nordic Naturals - Key offerings
    • Nutranext
      • Table Nutranext - Overview
      • Table Nutranext - Business segments
      • Table Nutranext – Organizational developments
      • Table Nutranext - Key offerings
    • Otsuka Holdings Co. Ltd.
      • Table Otsuka Holdings Co. Ltd. - Overview
      • Table Otsuka Holdings Co. Ltd. - Business segments
      • Table Otsuka Holdings Co. Ltd. - Organizational developments
      • Table Otsuka Holdings Co. Ltd. - Key offerings
      • Table Otsuka Holdings Co. Ltd. - Segment focus
    • The Procter & Gamble Co.
      • Table The Procter & Gamble Co. - Overview
      • Table The Procter & Gamble Co. - Business segments
      • Table The Procter & Gamble Co. - Organizational developments
      • Table The Procter & Gamble Co. - Key offerings
      • Table The Procter & Gamble Co. - Segment focus
    • TherapeuticsMD Inc.
      • Table TherapeuticsMD Inc. - Overview
      • Table TherapeuticsMD Inc. - Business segments
      • Table TherapeuticsMD Inc. - Organizational developments
      • Table TherapeuticsMD Inc. - Key offerings
  • Appendix
    • Scope of the report
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research Methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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