Global Prenatal Vitamin Supplements Market 2018-2022
About Prenatal Vitamin Supplements
Prenatal vitamins or multivitamins supply adequate vitamins and minerals that are required for women who are trying to conceive, are pregnant, and those in their postpartum or breastfeeding period.
Technavio’s analysts forecast the Global Prenatal Vitamin Supplements Market to grow at a CAGR of 8.6% during the period 2018-2022.
Covered in this report
The report covers the present scenario and the growth prospects of the global prenatal vitamin supplements market. To calculate the market size, the report considers the revenue generated from the sales of prenatal vitamin supplements.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Prenatal Vitamin Supplements Market 2018-2022
Technavio recognizes the following companies as the key players in the global prenatal vitamin supplements market: ATRIUM INNOVATIONS, Bayer, Church & Dwight, MegaFood, Nordic Naturals, Nutranext, Otsuka Holdings, and Procter & Gamble.
Commenting on the report, an analyst from Technavio’s team said: “One trend affecting this market is the growing promotion of prenatal vitamin supplements.” Prenatal vitamin supplements are one of the fastest growing segments in the nutritional supplements industry.
According to the report, one driver influencing this market is the new products launches. New product developments and expanding product portfolio are popular strategies undertaken by players to fuel the demand for products like prenatal vitamin supplements.
Further, the report states that one challenge affecting this market is the misconceptions associated with prenatal vitamin supplements. Some of the misconceptions are that the prenatal vitamin supplements should be taken only before pregnancy.
Church & Dwight
Procter & Gamble