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Global Premium Lager Market 2019-2023

Global Premium Lager Market 2019-2023

About this market

Premium lagers are increasingly preferred by consumers because of their authenticity, taste, brand story, visual identity, and experience. The premium lager many vendors has gained high popularity among consumers because of its authentic taste. The adoption of the keg packaging and dispense format, especially by small producers, has been an important factor behind the increasing customer interest in the premium craft lager category. The premiumization of products within the lager category is also driven by vendors' eagerness to rebrand their products as premium. Brewers operating worldwide are trying to push high-end products with an aim to lure consumers into spending more. Technavio’s analysts have predicted that the premium lager market will register a CAGR of over 4% by 2023.

Market Overview

Easier accessibility and availability of premium lagers through specialist stores

The growing number of specialist stores and shops worldwide has increased the accessibility and availability of premium lagers, which is one of the major drivers behind the growth of the premium lagers market over the last five years. The growth of the premium lager market is also supported by the frequent number of distribution deals between specialist retailers and vendors.

Stringent regulations and heavy taxation on beer

Vendors must comply with the regulations imposed over the marketing and consumption of alcoholic beverages. These regulations are imposed with an aim to protect the health of consumers from adulterated, contaminated, and defectively packaged products. Therefore, stringent regulations and heavy taxation on beer are major challenges that are expected to hinder the growth of the global premium lager market during the forecast period.

For the detailed list of factors that will drive and challenge the growth of the premium lager market during the 2019-2023, view our report.

Competitive Landscape

The market appears to be moderately fragmented and with the presence of several vendors. This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market’s competitive landscape and offering information on the products offered by companies.


PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
2.1 Preface
2.2 Preface
2.3 Currency conversion rates for US$
PART 03: MARKET LANDSCAPE
Market ecosystem
Market characteristics
Market segmentation analysis
PART 04: MARKET SIZING
Market definition
Market sizing 2018
Market size and forecast 2018-2023
PART 05: FIVE FORCES ANALYSIS
Bargaining power of buyers
Bargaining power of suppliers
Threat of new entrants
Threat of substitutes
Threat of rivalry
Market condition
PART 06: MARKET SEGMENTATION BY PRODUCT
Market segmentation by product
Comparison by product
Premium conventional lagers - Market size and forecast 2018-2023
Premium craft lagers - Market size and forecast 2018-2023
Market opportunity by product
PART 07: CUSTOMER LANDSCAPE
PART 08: GEOGRAPHIC LANDSCAPE
Geographic segmentation
Geographic comparison
Europe - Market size and forecast 2018-2023
North America - Market size and forecast 2018-2023
APAC - Market size and forecast 2018-2023
South America - Market size and forecast 2018-2023
MEA - Market size and forecast 2018-2023
Key leading countries
Market opportunity
PART 09: DECISION FRAMEWORK
PART 10: DRIVERS AND CHALLENGES
Market drivers
Market challenges
PART 11: MARKET TRENDS
Growing demand for premium craft lager
Increasing collaborations and M&A
Increasing innovations in packaging
PART 12: VENDOR LANDSCAPE
Overview
Landscape disruption
Competitive scenario
PART 13: VENDOR ANALYSIS
Vendors covered
Vendor classification
Market positioning of vendors
Anheuser-Busch InBev
Asahi Group Holdings, Ltd.
Carlsberg Breweries A/S
Constellation Brands, Inc.
Heineken N.V.
PART 14: APPENDIX
Research methodology
List of abbreviations
PART 15: EXPLORE TECHNAVIO
Exhibit 01: Global alcoholic drinks market
Exhibit 02: Segments of global alcoholic drinks market
Exhibit 03: Market characteristics
Exhibit 04: Market segments
Exhibit 05: Market definition - Inclusions and exclusions checklist
Exhibit 06: Market size 2018
Exhibit 07: Global market: Size and forecast 2018-2023 ($ billions)
Exhibit 08: Global market: Year-over-year growth 2019-2023 (%)
Exhibit 09: Five forces analysis 2018
Exhibit 10: Five forces analysis 2023
Exhibit 11: Bargaining power of buyers
Exhibit 12: Bargaining power of suppliers
Exhibit 13: Threat of new entrants
Exhibit 14: Threat of substitutes
Exhibit 15: Threat of rivalry
Exhibit 16: Market condition - Five forces 2018
Exhibit 17: Product - Market share 2018-2023 (%)
Exhibit 18: Comparison by product
Exhibit 19: Premium conventional lagers - Market size and forecast 2018-2023 ($ billions)
Exhibit 20: Premium conventional lagers - Year-over-year growth 2019-2023 (%)
Exhibit 21: Premium craft lagers - Market size and forecast 2018-2023 ($ billions)
Exhibit 22: Premium craft lagers - Year-over-year growth 2019-2023 (%)
Exhibit 23: Market opportunity by product
Exhibit 24: Customer landscape
Exhibit 25: Market share by geography 2018-2023 (%)
Exhibit 26: Geographic comparison
Exhibit 27: Europe - Market size and forecast 2018-2023 ($ billions)
Exhibit 28: Europe - Year-over-year growth 2019-2023 (%)
Exhibit 29: North America - Market size and forecast 2018-2023 ($ billions)
Exhibit 30: North America - Year-over-year growth 2019-2023 (%)
Exhibit 31: APAC - Market size and forecast 2018-2023 ($ billions)
Exhibit 32: APAC - Year-over-year growth 2019-2023 (%)
Exhibit 33: South America - Market size and forecast 2018-2023 ($ billions)
Exhibit 34: South America - Year-over-year growth 2019-2023 (%)
Exhibit 35: MEA - Market size and forecast 2018-2023 ($ billions)
Exhibit 36: MEA - Year-over-year growth 2019-2023 (%)
Exhibit 37: Key leading countries
Exhibit 38: Market opportunity
Exhibit 39: Impact of drivers and challenges
Exhibit 40: Vendor landscape
Exhibit 41: Landscape disruption
Exhibit 42: Vendors covered
Exhibit 43: Vendor classification
Exhibit 44: Market positioning of vendors
Exhibit 45: Anheuser-Busch InBev - Vendor overview
Exhibit 46: Anheuser-Busch InBev - Business segments
Exhibit 47: Anheuser-Busch InBev - Organizational developments
Exhibit 48: Anheuser-Busch InBev - Geographic focus
Exhibit 49: Anheuser-Busch InBev - Segment focus
Exhibit 50: Anheuser-Busch InBev - Key offerings
Exhibit 51: Asahi Group Holdings, Ltd. - Vendor overview
Exhibit 52: Asahi Group Holdings, Ltd. - Business segments
Exhibit 53: Asahi Group Holdings, Ltd. - Organizational developments
Exhibit 54: Asahi Group Holdings, Ltd. - Geographic focus
Exhibit 55: Asahi Group Holdings, Ltd. - Segment focus
Exhibit 56: Asahi Group Holdings, Ltd. - Key offerings
Exhibit 57: Carlsberg Breweries A/S - Vendor overview
Exhibit 58: Carlsberg Breweries A/S - Product segments
Exhibit 59: Carlsberg Breweries A/S - Organizational developments
Exhibit 60: Carlsberg Breweries A/S - Geographic focus
Exhibit 61: Carlsberg Breweries A/S - Segment focus
Exhibit 62: Carlsberg Breweries A/S - Key offerings
Exhibit 63: Constellation Brands, Inc. - Vendor overview
Exhibit 64: Constellation Brands, Inc. - Business segments
Exhibit 65: Constellation Brands, Inc. - Organizational developments
Exhibit 66: Constellation Brands, Inc. - Geographic focus
Exhibit 67: Constellation Brands, Inc. - Segment focus
Exhibit 68: Constellation Brands, Inc. - Key offerings
Exhibit 69: Heineken N.V. - Vendor overview
Exhibit 70: Heineken N.V. - Business segments
Exhibit 71: Heineken N.V. - Organizational developments
Exhibit 72: Heineken N.V. - Segment focus
Exhibit 73: Heineken N.V. - Key offerings
Exhibit 74: Validation techniques employed for market sizing

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