Global Power Lawn Mowers Market 2016-2020
About Power Lawn Mowers
Power lawn mowers have evolved from the traditional hand-guided mowers to automatic electric mowers. Advancements in technology have led to the development of lightweight power lawn mowers and battery-powered lawn mowers. The robotic lawn mower is one such innovative product available in the market. Increasing availability of such products with improved features has contributed to an increased interest in gardening.
Technavio’s analysts forecast the global power lawn mowers market to grow at a CAGR of 4.21% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global power lawn mowers market for 2016-2020. To calculate the market size, the report has taken into consideration the revenue generated from the retail sales of power lawn mowers to residential consumers and commercial consumers.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Power Lawn Mowers Market 2016-2020
Technavio recognizes the following companies as the key players in the global power lawn mowers market: Deere & Company, Husqvarna, MTD Products, and The Toro Company.
Other Prominent Vendors in the market are: Bosch, Earthwise Tools, Honda Power Equipment, BLACK+DECKER, and STIHL.
Commenting on the report, an analyst from Technavio’s team said: “Increased marketing activities will be a key trend for market growth. Marketing is an important task for power lawn mower manufacturers. In addition to product improvement, vendors also need to find appropriate channels of distribution, create effective advertising, and aggressive pricing to market their products. Firms can now easily provide product information to residential and commercial users because of the internet and its global reach. In addition, the websites they operate also provide lawn care and gardening tips. Online retailing and its rapid growth over the years have given consumers the chance to compare many products and brands.”
According to the report, improved product features will be a key driver for market growth. The players in the global power lawn mowers market are introducing new models with improved features to enhance efficiency and productivity. Some of the improved features being incorporated in the power lawn mowers include variable speed technologies, low-noise blades, increased blade size, lithium-ion battery technologies, and need for less storage room. The Toro SmartStow lawn mower is one such example which uses up to 70% less storage room, its engine with Mow N' Stow technology enables it to be stored upright without any gas or oil spillage. Snapper, Husqvarna, and Craftsman are some of the market players that offer lawn mowers with reduced noise.
Further, the report states that fluctuations in raw material prices will be a challenge for the market. Fluctuation in the costs of raw materials and assembly components used in the manufacturing processes of power lawn mowers is a key concern that is anticipated to limit market growth during the forecast period. Steel, rubber, glass, and plastic are the most important raw materials used in the manufacture of power lawn mowers, and the increased price of these materials will affect market growth negatively during the forecast period.
Deere & Company, Husqvarna, MTD Products, The Toro Company, Bosch, Earthwise Tools, Honda Power Equipment, BLACK+DECKER, STIHL.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook