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Global Potato Chips Market 2017-2021

About Potato Chips

The process of making potato chips involves potato slices being cut into thin slices that are deep-fried, baked, kettle-cooked, or popped until crunchy. Consumers across the globe tend to purchase potato chips more than any other snacks, as they are ready-to-eat and stomach-filling. And increasing snacking by consumers has also helped the market growth over the years. Hence, the potato chip category is more relevant than ever, in terms of snacks.

Technavio’s analysts forecast the global potato chips market to grow at a CAGR of 4.58% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global potato chips market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Potato Chips Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Calbee
  • Intersnack Group
  • Kellogg
  • PepsiCo
Other prominent vendors
  • Arca Continental
  • Burts Potato Chips
  • Haldiram Foods International
  • Hain Celestial Group
  • Herr Foods
  • ITC
  • Old Dutch Foods
  • The Lorenz Bahlsen Snack-World
Market driver
  • Changing taste preferences
  • For a full, detailed list, view our report
Market challenge
  • Price fluctuations of potato
  • For a full, detailed list, view our report
Market trend
  • Innovative product offerings
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Potato Chips Market 2017-2021

Technavio recognizes the following companies as the key players in the global potato chips market: Calbee, Intersnack Group, Kellogg, and PepsiCo.

Other Prominent Vendors in the market are: Arca Continental, Burts Potato Chips, Haldiram Foods International, Hain Celestial Group, Herr Foods, ITC, Old Dutch Foods, and The Lorenz Bahlsen Snack-World.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Innovative product offerings. Manufacturers of potato chips are tapping on the heavy demand for health foods by offering chips made from healthy ingredients. They, often, promote their products with health claims. The demand for functional and non-GMO ingredients is high due to the rising cases of obesity, diabetes, gluten allergy, and other maladies.”

According to the report, one of the major drivers for this market is Changing taste preferences. New flavors of potato chips are also introduced by manufacturers so as to expand the consumer base. The major flavors in which potato chips are offered around the world are roasted/toasted, barbeque, spice, and beef. The flavor is an important component of potato chips as major industry players try to differentiate on the basis of flavor. Barbeque is the predominant flavor in North America and European regions. The demand for this flavor is slowly picking up in Asia Pacific and is expected to grow moderately over the forecast period.

Further, the report states that one of the major factors hindering the growth of this market is Price fluctuations of potato. In recent years, the widening gap between demand and supply, has increased the raw material costs substantially. Any increase in the price of raw materials, such as corn; potatoes; and nuts, not only increases the manufacturing cost but also leads to reduced profit margins for vendors. This factor, and the thirst to remain competitive on the market, influence manufacturers to experiment with poor-quality substitutes. In addition, suppliers of raw materials have the power to adjust the price of their products at different competitive prices.

Companies Mentioned

Calbee, Intersnack Group, Kellogg, PepsiCo, Arca Continental, Burts Potato Chips, Haldiram Foods International, Hain Celestial Group, Herr Foods, ITC, Old Dutch Foods, and The Lorenz Bahlsen Snack-World.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
    • Segmentation by distribution channel
  • Market landscape
    • Market overview
      • Table Overview of global potato chips market
    • Global potato chips market
      • Table Global potato chips market by revenue ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by distribution channel
    • Regional segmentation of potato chips market by distribution channel
      • Table Number of convenience stores 2014 and 2015 in top countries
    • Distribution channel segmentation in Americas
      • Table Distribution channel in Americas in 2016 (% share of revenue)
    • Distribution channel segmentation in EMEA
      • Table Distribution channel in EMEA in 2016 (% share of revenue)
    • Distribution channel segmentation in APAC
      • Table Distribution channel in APAC in 2016 (% share of revenue)
  • Geographical segmentation
    • Global potato chips market by geography
      • Table Global potato chips market by geography 2016 and 2021 (% share of revenue)
      • Table Growth outlook for global potato chips market by geography 2016-2021
    • Potato chips market in the Americas
      • Table Potato chips market in the Americas 2016-2021 ($ billions)
    • Potato chips market in EMEA
      • Table Potato chips market in EMEA 2016-2021 ($ billions)
    • Potato chips market in APAC
      • Table Potato chips market in APAC 2016-2021 ($ billions)
  • Key leading countries
    • The US
      • Table Top 10 potato chip brands in US 2015 (in terms of revenue)
    • The UK
    • India
    • Japan
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Global packaged fruit snacks market 2016-2021 ($ billions)
  • Market trends
    • Innovative product offerings
    • Technological advances
    • Increase in strategic alliances
    • Growth in emerging markets
  • Competitive analysis
    • Competitive scenario
    • Competitive positioning assessment
      • Table Competitive positioning matrix for key potato chips manufacturers in 2016
    • Market positioning matrix based on product portfolio and market presence of key players
      • Table Market positioning matrix based on product portfolio and market presence of key players
    • Calbee
      • Table Calbee: Product portfolio
    • Intersnack Group
      • Table Intersnack Group: Product portfolio
    • Kellogg
      • Table Kellogg: Product portfolio
    • PepsiCo
      • Table PepsiCo: Product portfolio
    • Other prominent market players
  • Appendix
    • List of abbreviations
  • Explore Technavio

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