Global Post-production Market 2019-2023
Global Post-production Market: About this market
Post-production facilities are equipped with advanced technologies, including video editing software and a non-linear editing system. Technavio’s post-production market analysis considers sales from movies, television, commercials, and online videos. Our analysis also considers the sales of post-production in APAC, Europe, North America, South America, and MEA. In 2018, the movies segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as increasing movie budget and high spending on post-production will play a significant role in the movies segment to maintain its market position. Also, our global post-production market report also looks at factors such as the success of movies and TV shows due to high use of animation, the digital transformation of post-production processes, growing online content consumption, access to external expertise with the advantage of cost reduction. However, high cost of technologies used in post-production, concerns related to privacy and authenticity of content, limitation in availability of content, lack of appropriate licensing and legal regulations may hamper the growth of the post-production industry over the forecast period.
Global Post-production Market: Overview
Digital transformation of post-production processes
Digital transformation is crucial as it creates a collaborative, multi-platform, and demand-based digital environment. It helps in modifications and implementation of new business and operating models. Post-production digital transformation based on the cloud provides various advantages, such as end-to-end solutions, compared with standalone project management. The changing nature of the media and entertainment industry in terms of content distribution, collapsing release windows, collaborative content production, emerging revenue models, and challenges related to infrastructure are resulting in a transformation of the traditional workflow. Hence, digital technologies are fundamentally changing the traditional sequential approach to the post-production process and, thereby, driving the market at a CAGR of over 7% during the forecast period.
Growth in digital marketing
Digital marketing is one of the key factors for the growth of the media and entertainment industry, which promotes the growth of the global post-production market. Digital marketing enables the business in customer engagement, helps in increasing brand awareness, and reaching out to potential customers. Social media networks have become more visual-oriented by constantly re-designing platforms to nurture of visual content. The popularity of social media has bridged the gap between consumers and marketers as it has a higher engagement rate than text content. As visuals are the primary source of content across media networks, the growth of social media networks will contribute to the revenues of the global post-production market during the forecast period. This development is expected to have a positive impact on the overall market growth.
For the detailed list of factors that will drive the global post-production market during the forecast period 2019-2023, click here.
With the presence of several major players, the global post-production market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading post-production manufacturers, that include AT&T Inc., Comcast Corp., Sony Corp., The Walt Disney Co., and Viacom Inc.
Also, the post-production market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.
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