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Global Post-production Market 2019-2023

Global Post-production Market 2019-2023

Global Post-production Market: About this market

Post-production facilities are equipped with advanced technologies, including video editing software and a non-linear editing system. Technavio’s post-production market analysis considers sales from movies, television, commercials, and online videos. Our analysis also considers the sales of post-production in APAC, Europe, North America, South America, and MEA. In 2018, the movies segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as increasing movie budget and high spending on post-production will play a significant role in the movies segment to maintain its market position. Also, our global post-production market report also looks at factors such as the success of movies and TV shows due to high use of animation, the digital transformation of post-production processes, growing online content consumption, access to external expertise with the advantage of cost reduction. However, high cost of technologies used in post-production, concerns related to privacy and authenticity of content, limitation in availability of content, lack of appropriate licensing and legal regulations may hamper the growth of the post-production industry over the forecast period.

Global Post-production Market: Overview

Digital transformation of post-production processes

Digital transformation is crucial as it creates a collaborative, multi-platform, and demand-based digital environment. It helps in modifications and implementation of new business and operating models. Post-production digital transformation based on the cloud provides various advantages, such as end-to-end solutions, compared with standalone project management. The changing nature of the media and entertainment industry in terms of content distribution, collapsing release windows, collaborative content production, emerging revenue models, and challenges related to infrastructure are resulting in a transformation of the traditional workflow. Hence, digital technologies are fundamentally changing the traditional sequential approach to the post-production process and, thereby, driving the market at a CAGR of over 7% during the forecast period.

Growth in digital marketing

Digital marketing is one of the key factors for the growth of the media and entertainment industry, which promotes the growth of the global post-production market. Digital marketing enables the business in customer engagement, helps in increasing brand awareness, and reaching out to potential customers. Social media networks have become more visual-oriented by constantly re-designing platforms to nurture of visual content. The popularity of social media has bridged the gap between consumers and marketers as it has a higher engagement rate than text content. As visuals are the primary source of content across media networks, the growth of social media networks will contribute to the revenues of the global post-production market during the forecast period. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global post-production market during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of several major players, the global post-production market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading post-production manufacturers, that include AT&T Inc., Comcast Corp., Sony Corp., The Walt Disney Co., and Viacom Inc.

Also, the post-production market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
      • Table Vendors: Key product offerings
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global media and entertainment market
      • Table Segments of global media and entertainment market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by application
    • Table Application - Market share 2018-2023 (%)
    • Comparison by application
      • Table Comparison by application
    • Movie - Market size and forecast 2018-2023
      • Table Movie - Market size and forecast 2018-2023 ($ millions)
      • Table Movie - Year-over-year growth 2019-2023 (%)
    • Television - Market size and forecast 2018-2023
      • Table Television - Market size and forecast 2018-2023 ($ millions)
      • Table Television - Year-over-year growth 2019-2023 (%)
    • Commercials - Market size and forecast 2018-2023
      • Table Commercials - Market size and forecast 2018-2023 ($ millions)
      • Table Commercials - Year-over-year growth 2019-2023 (%)
    • Online videos - Market size and forecast 2018-2023
      • Table Online videos - Market size and forecast 2018-2023 ($ millions)
      • Table Online videos - Year-over-year growth 2019-2023 (%)
    • Market opportunity by application
      • Table Market opportunity by application
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ millions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ millions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ millions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Market segmentation by technique
    • Table Technique - Market share 2018-2023 (%)
    • Comparison by technique
      • Table Comparison by technique
    • VFX - Market size and forecast 2018-2023
      • Table VFX - Market size and forecast 2018-2023 ($ millions)
      • Table VFX - Year-over-year growth 2019-2023 (%)
    • Audio processing - Market size and forecast 2018-2023
      • Table Audio processing - Market size and forecast 2018-2023 ($ millions)
      • Table Audio processing - Year-over-year growth 2019-2023 (%)
    • 2D-3D conversion - Market size and forecast 2018-2023
      • Table 2D-3D conversion - Market size and forecast 2018-2023 ($ millions)
      • Table 2D-3D conversion - Year-over-year growth 2019-2023 (%)
    • Editing - Market size and forecast 2018-2023
      • Table Editing - Market size and forecast 2018-2023 ($ millions)
      • Table Editing - Year-over-year growth 2019-2023 (%)
    • Others - Market size and forecast 2018-2023
      • Table Others - Market size and forecast 2018-2023 ($ millions)
      • Table Others - Year-over-year growth 2019-2023 (%)
    • Market opportunity by technique
      • Table Market opportunity by technique
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Growth in digital marketing
    • Increasing popularity of VR and 360-degree video content
    • Rise in adoption of partnership and acquisition strategies
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • AT&T Inc.
      • Table AT&T Inc. - Vendor overview
      • Table AT&T Inc. - Business segments
      • Table AT&T Inc. - Organizational developments
      • Table AT&T Inc. - Geographic focus
      • Table AT&T Inc. - Segment focus
      • Table AT&T Inc. - Key offerings
    • Comcast Corp.
      • Table Comcast Corp. - Vendor overview
      • Table Comcast Corp. - Business segments
      • Table Comcast Corp. - Organizational developments
      • Table Comcast Corp. - Geographic focus
      • Table Comcast Corp. - Segment focus
      • Table Comcast Corp. - Key offerings
    • Sony Corp.
      • Table Sony Corp. - Vendor overview
      • Table Sony Corp. - Business segments
      • Table Sony Corp. - Organizational developments
      • Table Sony Corp. - Geographic focus
      • Table Sony Corp. - Segment focus
      • Table Sony Corp. - Key offerings
    • The Walt Disney Co.
      • Table The Walt Disney Co. - Vendor overview
      • Table The Walt Disney Co. - Business segments
      • Table The Walt Disney Co. - Organizational developments
      • Table The Walt Disney Co. - Geographic focus
      • Table The Walt Disney Co. - Segment focus
      • Table The Walt Disney Co. - Key offerings
    • Viacom Inc.
      • Table Viacom Inc. - Vendor overview
      • Table Viacom Inc. - Business segments
      • Table Viacom Inc. - Organizational developments
      • Table Viacom Inc. - Geographic focus
      • Table Viacom Inc. - Segment focus
      • Table Viacom Inc. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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