Global Polarized Sunglasses Market 2019-2023
About this market
The rising positioning of premium polarized sunglasses as fashion accessories will trigger the market’s growth during the forecast period. These glasses have gained a broad appeal among high-income consumers as it adds to their social status and fashion sense. Manufacturers are increasingly offering customized polarized sunglasses for office wear, casual wear, party wear, and beachwear. These factors further will drive the global polarized sunglasses market during the forecast period. Technavio’s analysts have predicted that the polarized sunglasses market will register a CAGR of close to 7% by 2023.
Rising product premiumization due to increased innovation and portfolio extension
One of the growth drivers of the global polarized sunglasses market is the rising product premiumization due to increased innovation and portfolio extension. The increasing awareness among consumers, especially on vision care to protect the eyes from the harmful effects of UVA and UVB rays, is driving the demand for polarized sunglasses.
The increasing the availability of counterfeit products
One of the challenges in the growth of the global polarized sunglasses market is the increasing availability of counterfeit products. The growing number of counterfeit products is expected to adversely affect the sales of the vendors of the market in focus operating in the global market during the forecast period.
For the detailed list of factors that will drive and challenge the growth of the polarized sunglasses market during 2019-2023, view our report.
The market appears to be moderately fragmented with the presence of several market players. Manufacturers of polarized sunglasses are focusing more on the production of sunglasses with new styles, sizes, colors, designs, and other aesthetic features to cater to the growing consumer demand. This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market’s competitive landscape and offering information on the products offered by companies.
Technavio Announces the Publication of its Research Report – Global Polarized Sunglasses Market 2019-2023
Technavio recognizes the following companies as the key players in the global polarized sunglasses market: Essilor, KERING, LUXOTTICA GROUP, LVMH, MAUI JIM, INC., and Safilo Group S.p.A.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is the introduction of innovative lenses and technologically advanced polarized sunglasses.”
According to the report, one of the major drivers for this market is the rising product premiumization due to increased innovation and portfolio extension.
Further, the report states that one of the major factors hindering the growth of this market is the lack of consumer awareness of the harmful effects of UV rays.
MAUI JIM, INC.
Safilo Group S.p.A.
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