Global Playout Automation Market 2018-2022
About Playout Automation
The market is fragmented due to the presence of many small and large vendors. The report only lists the key vendors in the market and does not present the market share of all vendors operating in the market. The report discusses the primary market growth drivers and challenges that vendors and the market as a whole face, and provides an overview of the key trends emerging in the market.
Technavio’s analysts forecast the global playout automation market to grow at a CAGR of 15.67% during the period 2018-2022.
Covered in this report
The report covers the present scenario and the growth prospects of the global playout automation market for 2018-2022. To calculate the market size, the report considers the revenue generated from genres such as sports, news, entertainment, cartoon and learning, and lifestyle and knowledge.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Playout Automation Market 2018-2022
Technavio recognizes the following companies as the key players in the global playout automation market: Evertz Microsystems, Grass Valley, Harmonic, and Snell Advanced Media
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Growing language variation. The playout automation market is experiencing a tremendous rise in the number of channels and an intensive distribution of channels across different geographies. These channels are divided based on region and language preferences. The broadcasting market is witnessing an increasing demand for highquality content in regional channels. This requires systematic storage and processing of content, which is necessary to be distributed across different broadcast networks, thereby increasing the demand for playout automation devices. Therefore, the increase in regional and language variations is likely to boost the demand for playout automation devices globally”
According to the report, one of the major drivers for this market is Rising need for multilingual playout. The demand for multilingual playout has gained significant demand due to the wide audience base and growing penetration of satellite and cable TV in rural areas, particularly in the Asian countries. In 2017, most TV service providers offered multilingual playout for various channels with the use of CiaB, which further automates the playout process based on input files. CiaB also assists in inserting multilingual regional-specific commercials during playout. Thus, with the use of CiaB and the growing need for multilingual playout is likely to support the revenue inflow of the global playout automation market during the forecast period.
Further, the report states that one of the major factors hindering the growth of this market is High adoption of free Internet TV services. Paid TV services are in constant competition with free Internet TV services, such as YouTube and Hulu. Consumers tend to become reluctant to buy TV subscription services because of the high availability of these free services. For example, YouTube enables viewers to watch live sports, live concerts, serials, music, and movies for free, in both HD and SD formats. Viewers can download these anytime as per their convenience. The availability of free TV services also minimizes the need to buy TV subscriptions and reduces the revenue of paid service vendors.
Evertz Microsystems, Grass Valley, Harmonic, and Snell Advanced Media