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Global Playout Automation Market 2018-2022

Global Playout Automation Market 2018-2022

About Playout Automation

The market is fragmented due to the presence of many small and large vendors. The report only lists the key vendors in the market and does not present the market share of all vendors operating in the market. The report discusses the primary market growth drivers and challenges that vendors and the market as a whole face, and provides an overview of the key trends emerging in the market.

Technavio’s analysts forecast the global playout automation market to grow at a CAGR of 15.67% during the period 2018-2022.

Covered in this report

The report covers the present scenario and the growth prospects of the global playout automation market for 2018-2022. To calculate the market size, the report considers the revenue generated from genres such as sports, news, entertainment, cartoon and learning, and lifestyle and knowledge.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Playout Automation Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Evertz Microsystems
  • Grass Valley
  • Harmonic
  • Snell Advanced Media
Market driver
  • Rising need for multilingual playout
  • For a full, detailed list, view our report
Market challenge
  • High adoption of free Internet TV services
  • For a full, detailed list, view our report
Market trend
  • Growing language variation
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2022 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Playout Automation Market 2018-2022

Technavio recognizes the following companies as the key players in the global playout automation market: Evertz Microsystems, Grass Valley, Harmonic, and Snell Advanced Media

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Growing language variation. The playout automation market is experiencing a tremendous rise in the number of channels and an intensive distribution of channels across different geographies. These channels are divided based on region and language preferences. The broadcasting market is witnessing an increasing demand for highquality content in regional channels. This requires systematic storage and processing of content, which is necessary to be distributed across different broadcast networks, thereby increasing the demand for playout automation devices. Therefore, the increase in regional and language variations is likely to boost the demand for playout automation devices globally”

According to the report, one of the major drivers for this market is Rising need for multilingual playout. The demand for multilingual playout has gained significant demand due to the wide audience base and growing penetration of satellite and cable TV in rural areas, particularly in the Asian countries. In 2017, most TV service providers offered multilingual playout for various channels with the use of CiaB, which further automates the playout process based on input files. CiaB also assists in inserting multilingual regional-specific commercials during playout. Thus, with the use of CiaB and the growing need for multilingual playout is likely to support the revenue inflow of the global playout automation market during the forecast period.

Further, the report states that one of the major factors hindering the growth of this market is High adoption of free Internet TV services. Paid TV services are in constant competition with free Internet TV services, such as YouTube and Hulu. Consumers tend to become reluctant to buy TV subscription services because of the high availability of these free services. For example, YouTube enables viewers to watch live sports, live concerts, serials, music, and movies for free, in both HD and SD formats. Viewers can download these anytime as per their convenience. The availability of free TV services also minimizes the need to buy TV subscriptions and reduces the revenue of paid service vendors.

Companies Mentioned

Evertz Microsystems, Grass Valley, Harmonic, and Snell Advanced Media

  • Executive summary
  • Scope of the report
  • Research methodology
  • Introduction
    • Market outline
  • Market landscape
    • Market ecosystem
      • Table Parent market
      • Table Related market
      • Table Global TV broadcasting market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2017
      • Table Market size 2017
      • Table Validation techniques employed for market sizing 2017
    • Market size and forecast 2017-2022
      • Table Global playout automation market - Market size and forecast 2017-2022 ($ millions)
      • Table Global playout automation market - Year-over-year growth 2018-2022 (%)
  • Five forces analysis
    • Table Five forces analysis 2017
    • Table Five forces analysis 2022
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2017
      • Table Market condition - Five forces 2022
  • Market segmentation by genre
    • Segmentation by genre
      • Table Global playout automation market: Segmentation by genre 2017-2022 (% share of revenue)
    • Comparison by application
      • Table Comparison by application
    • Sports - Market size and forecast 2017-2022
      • Table Global playout automation market by sports - Market size and forecast 2017-2022 ($ millions)
      • Table Global playout automation market by sports - Year-over-year growth 2018-2022 (%)
    • News - Market size and forecast 2017-2022
      • Table Global playout automation market by news - Market size and forecast 2017-2022 ($ millions)
      • Table Global playout automation market by news - Year-over-year growth 2018-2022 (%)
    • Entertainment - Market size and forecast 2017- 2022
      • Table Global playout automation market by entertainment - Market size and forecast 2017-2022 ($ millions)
      • Table Global playout automation market by entertainment - Year-over-year growth 2018-2022 (%)
    • Cartoon and learning - Market size and forecast 2017-2022
      • Table Global playout automation market by cartoon and learning - Market size and forecast 2017-2022 ($ millions)
      • Table Global playout automation market by cartoon and learning - Year-over-year growth 2018-2022 (%)
    • Lifestyle and knowledge - Market size and forecast 2017-2022
      • Table Global playout automation market by lifestyle and knowledge - Market size and forecast 2017-2022 ($ millions)
      • Table Global playout automation market by lifestyle and knowledge - Year-over-year growth 2018-2022 (%)
    • Market opportunity by application
      • Table Market opportunity by application
  • Customer landscape
    • Table Customer landscape
  • Market segmentation by end-user
    • Segmentation by end-user
      • Table Global playout automation market: Segmentation by end-user 2017-2022 (% share of revenue)
    • Comparison by end-user
      • Table Comparison by end-user
    • International broadcasters - Market size and forecast 2017-2022
      • Table Global playout automation market by international broadcasters - Market size and forecast 2017-2022 ($ millions)
      • Table Global playout automation market by international broadcasters - Year-over-year growth 2018-2022 (%)
    • National broadcasters - Market size and forecast 2017-2022
      • Table Global playout automation market by national broadcasters - Market size and forecast 2017-2022 ($ millions)
      • Table Global playout automation market by national broadcasters - Year over year growth 2018-2022 (%)
    • Market opportunity by end-user
      • Table Market opportunity by end-user
  • Regional landscape
    • Geographical segmentation
      • Table Global playout automation market: Segmentation by geography 2017-2022 (% share of revenue)
    • Regional comparison
      • Table Regional comparison
    • Americas - Market size and forecast 2017-2022
      • Table Playout automation market in Americas - Market size and forecast 2017-2022 ($ millions)
      • Table Playout automation market in Americas- Year-over-year growth 2018-2022 (%)
      • Table Top 3 countries in Americas
    • EMEA - Market size and forecast 2017-2022
      • Table Playout automation market in EMEA - Market size and forecast 2017-2022 ($ millions)
      • Table Playout automation market in EMEA - Year-over-year growth 2018-2022 (%)
      • Table Top 3 countries in EMEA
    • APAC - Market size and forecast 2017-2022
      • Table Playout automation market in APAC - Market size and forecast 2017-2022 ($ millions)
      • Table Playout automation market in APAC - Year over year growth 2018-2022 (%)
      • Table Top 3 countries in APAC
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
    • Buying criteria of playout automation
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Scope for technological evolution in global market
    • Growing language variation
    • High popularity of cloud-based OTT channel
    • Reluctance of customers to spend on VoD services
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Evertz Microsystems
      • Table Vendor overview
      • Table Evertz Microsystems - Business segments
      • Table Evertz Microsystems - Organizational developments
      • Table Evertz Microsystems - Geographic focus 2017
    • Grass Valley
      • Table Vendor overview
      • Table Grass Valley - Business segments
      • Table Grass Valley- Organizational developments
      • Table Grass Valley - Geographic focus 2017
    • Harmonic
      • Table Vendor overview
      • Table Harmonic - Business segments
      • Table Harmonic - Organizational developments
      • Table Harmonic - Geographic focus 2017
    • Snell Advanced Media
      • Table Vendor overview
      • Table Snell Advanced Media - Business segments
      • Table Snell Advanced Media - Organizational developments
      • Table Snell Advanced Media - Geographic focus 2017
  • Appendix
    • List of abbreviations
  • Explore Technavio

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