Global Plant-based Water Market 2018-2022
About Plant-based Water
Plant-based water products are healthier alternatives to the conventional sweetened and carbonated beverages. Derived from plant-based natural sources, this category of beverages has a high nutrient content and hence, is categorized under health and wellness beverage market.
Technavio’s analysts forecast the global plant-based water market to grow at a CAGR of 26.50% during the period 2018-2022.
Covered in this report
The report covers the present scenario and the growth prospects of the global plant-based water market for 2018-2022. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Plant-based Water Market 2018-2022
Technavio recognizes the following companies as the key players in the global plant-based water market: DRINKmaple, Dr Pepper Snapple Group, happytree Maple Water, Nordic Koivu, PepsiCo, Sibberi, and THE COCA-COLA COMPANY.
Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is rising demand for organic plant-based water. In the recent times, health-conscious consumers are preferring organic food and beverages though they are priced higher than the conventional products. The demand for organic-plant based water is increasing owing to the rising health awareness of the adverse effects of consuming sugar and artificial sweeteners in excess.”
According to the report, one driver in the market is new product launches. New product development, improved taste and versatility, as well as high levels of marketing support, will increase the demand for packaged beverages such as plant-based water. Over the past few years, the plant-based water has witnessed a rise in the number of new product launches.
Further, the report states that one challenge in the market is harmful methods adopted by coconut water manufacturing players. Players use concentrate form of coconut water as importing coconut water syrup is economical for them. However, coconut water loses its nutrients due to its high heating process. Also, beneficial enzymes are even denatured during the process.
DRINKmaple, Dr Pepper Snapple Group, happytree Maple Water, Nordic Koivu, PepsiCo, Sibberi, and THE COCA-COLA COMPANY.