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Global Photo Printing and Merchandise Market 2017-2021

Global Photo Printing and Merchandise Market 2017-2021

About Photo Printing and Merchandise

Photo printing and merchandise are personalized gifting and décor products that use photographs. These products are primarily used in the corporate sector and by individual customers to offer customized gifts. Photocards and calendars are popular photo merchandise products. The vendors in the global photo printing and merchandise market continuously introduce new products and designs to their lines each year to retain consumer interest.

Technavio’s analysts forecast the global photo printing and merchandise market to grow at a CAGR of 7.43% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global photo printing and merchandise market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:

  • North America
  • Western Europe
  • APAC
  • South America
  • Eastern Europe
  • ROW
Technavio's report, Global Photo Printing and Merchandise Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • American Greetings
  • HP
  • Shutterfly
  • Walmart
Other prominent vendors
  • CafePress
  • CVSPharmacy
  • Hallmark Cards
  • Rite Aid
  • Smilebox
  • Snapfish
  • Vistaprint
  • Walgreen
Market driver
  • Growing accessibility of photo printing
  • For a full, detailed list, view our report
Market challenge
  • Low life span of products
  • For a full, detailed list, view our report
Market trend
  • Innovation in photo printing and merchandise
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Photo Printing and Merchandise Market 2017-2021

Technavio recognizes the following companies as the key players in the global photo printing and merchandise market: American Greetings, HP, Shutterfly, and Walmart.

Other Prominent Vendors in the market are: CafePress, CVSPharmacy, Hallmark Cards, Rite Aid, Smilebox, Snapfish, Vistaprint, and Walgreen.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Innovation in photo printing and merchandise. The latest trends in photo merchandise is the development of 3D photo products. The advent of 3D images has led to an increasing number of vendors implementing these in their products, allowing them to offer customers options for unique gifting products. Lenticular painting is another growing trend in the market, especially in gift accessories. This painting technique gives a 3D effect on a flat surface. The quality of pictures is also increasing with HD pictures being used excessively in photo merchandising. The increased revenue through the enhanced quality of the photos is expected to drive revenue growth in the market during the forecast period.”

According to the report, one of the major drivers for this market is Growing accessibility of photo printing. The demand for photo printing and merchandising is fast increasing as the popularity of customized products has grown. This has led to an increase in the number of vendors investing in the photo merchandising segment. Also, traditional printing services are extending their services to include photo merchandising to meet the growing demand. The additional skillsets and infrastructure required to extend their printing services to photo printing is minimal, because of which a number of small businesses are able to provide these services, thus making photo printing and merchandising an affordable proposition for a larger base of customers.

Further, the report states that one of the major factors hindering the growth of this market is Low life span of products. One of the major challenges in the market is the short lifespan of the products. Photo merchandise is bought primarily because the product has a unique value in its customization. However, a product will only be unique for a very limited amount of time, after which it becomes just another accessory. While this can be an advantage if customers repeatedly buy redesigned models of the same product, most of the time, customers do not make such a repeat purchase.

Companies Mentioned

American Greetings, HP, Shutterfly, Walmart, CafePress, CVSPharmacy, Hallmark Cards, Rite Aid, Smilebox, Snapfish, Vistaprint, and Walgreen.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
  • Market landscape
    • Market overview
      • Table Global photo printing and merchandise market
    • Market size and forecast
      • Table Global photo printing and merchandise market 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by application
    • Global photo printing and merchandise market by type
      • Table Global photo printing and merchandise market by type 2016 and 2021
    • Global photo printing and merchandise market for photos only
      • Table Global photo printing and merchandise market for photos only 2016-2021 ($ billions)
    • Global photo printing and merchandise market for wall décor
      • Table Global photo printing and merchandise market for wall décor 2016-2021 ($ billions)
    • Global photo printing and merchandise market for photocards
      • Table Global photo printing and merchandise market for photocards ($ billions)
    • Global photo printing and merchandise market for calendars
      • Table Global photo printing and merchandise market for calendars ($ billions)
    • Global photo printing and merchandise market for photo gifts
      • Table Global photo printing and merchandise market for photo gifts ($ billions)
  • Market segmentation by device
    • Global photo printing and merchandise market by device
      • Table Global photo printing and merchandise market by device 2016 and 2021
    • Global desktop photo printing and merchandise market
      • Table Global desktop photo printing and merchandise market 2016-2021 ($ billions)
    • Global mobile photo printing and merchandise market
      • Table Global mobile photo printing and merchandise market 2016-2021 ($ billions)
  • Market segmentation by business
    • Global photo printing and merchandise market by business
      • Table Global photo printing and merchandise market by business 2016 and 2021
    • Global online photo printing and merchandise market
      • Table Global online photo printing and merchandise market 2016-2021 ($ billions)
    • Global retail photo printing and merchandise market
      • Table Global retail photo printing and merchandise market 2016-2021 ($ billions)
    • Global kiosk photo printing and merchandise market
      • Table Global kiosk photo printing and merchandise market 2016-2021 ($ billions)
  • Geographical segmentation
    • Global photo printing and merchandise market by geography
      • Table Global photo printing and merchandise market by geography 2016 and 2021 (% ofrevenue)
    • Photo printing and merchandise market in North America
      • Table Photo printing and merchandise market in North America 2016-2021 ($ billions)
    • Photo printing and merchandise market in Western Europe
      • Table Photo printing and merchandise market in Western Europe 2016-2021 ($ billions)
    • Photo printing and merchandise market in APAC
      • Table Photo printing and merchandise market in APAC 2016-2021 ($ billions)
    • Photo printing and merchandise market in South America
      • Table Photo printing and merchandise market in South America 2016-2021 ($ billions)
    • Photo printing and merchandise market in Eastern Europe
      • Table Photo printing and merchandise market in Eastern Europe 2016-2021 ($ billions)
    • Photo printing and merchandise market in ROW
      • Table Photo printing and merchandise market in ROW 2016-2021 ($ billions)
  • Key leading countries
    • Key leading countries in photo printing and merchandise market
      • Table Top 10 countries in global photo printing and merchandise market in 2016
      • Table Market share and revenue of top 10 countries in global photo printing andmerchandise market 2016
    • Photo printing and merchandise market in the US
      • Table Photo printing and merchandise market in the US 2016-2021 ($ billions)
    • Photo printing and merchandise market in the UK
      • Table Photo printing and merchandise market in the UK 2016-2021 ($ billions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Smartphone, tablet, and desktop shipment 2011-2016 (million units)
    • Market challenges
  • Market trends
    • Innovation in photo printing and merchandise
    • Rise in customer awareness about products and services
    • Availability of photo printing merchandise in bundle packaging
    • Availability of multiple payment options
  • Vendor landscape
    • Competitive scenario
    • Other prominent vendors
      • Table Other prominent vendors in global photo printing and merchandise market
  • Appendix
    • List of abbreviations
  • Explore Technavio

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