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Global Phone-based Authentication Market 2016-2020

Global Phone-based Authentication Market 2016-2020

About Global Phone-Based Authentication Market

The global phone-based authentication market is expected to grow during the forecast period because of the increasing global penetration of mobile phones and smart devices. Companies are replacing traditional token-based authentication with phone-based authentication techniques, which is driving the growth of the market.

Technavio’s analysts forecast the global phone-based authentication market to grow at a CAGR of 49.40% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global phone-based authentication market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of phone-based authentication software, OTP authentication through SMS, e-mail, and call.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Phone-Based Authentication Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • CA Technologies
  • Gemalto
  • Symantec
  • Vasco
Other prominent vendors
  • Entrust Datacard
  • Deepnet Security
  • EZMCOM
  • Early Warning
  • HID Global
  • IdentityGuard
  • Mi-Token
  • SecurEnvoy
  • Swivel Secure
  • TeleSign
Market driver
  • Rise in use of phone-based authentication by enterprises
  • For a full, detailed list, view our report
Market challenge
  • Change in policy with regards to OOB using SMS
  • For a full, detailed list, view our report
Market trend
  • High adoption of phone-based authentication solutions in healthcare and retail sectors
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Phone-Based Authentication Market 2016-2020

Technavio recognizes the following companies as the key players in the global phone-based authentication market: CA Technologies, Gemalto, Symantec, and Vasco.

Other Prominent Vendors in the market are: Entrust Datacard, Deepnet Security, EZMCOM, Early Warning, HID Global, IdentityGuard, Mi-Token, SecurEnvoy, Swivel Secure, and TeleSign.

Commenting on the report, an analyst from Technavio’s team said: “High popularity of SMS OTP will be a key trend for market growth. Among the different available phone-based authentication solutions, such as push notifications, smartphone passcodes, SMS OTP, and phone calls, SMS OTP is the most preferred, as it is easy to use, inexpensive, and accurate. Most of the other authentication methods face network issues such as call drops or poor call quality. Therefore, we expect the number of vendors to adopt this method to increase during the forecast period. The adoption of SMS OTP grew significantly in other sectors such as social networking and online gaming.”

According to the report, the online payment gateways are also prone to cyber-attacks. Hackers tend to target websites with high traffic and huge customer base. To make online transactions secure, enterprises have started using phone-based authentication methods. Hence, the rapid increase in the volume of online financial transactions acts as a driver for the global phone-based authentication market.

Further, the report states that phone-based authentication requires a strong and sustainable telecom infrastructure to work effectively. Several developing countries do not have the necessary telecom infrastructure that can support of phone-based authentication. 4G technology has just picked up momentum in many Asian countries and is yet to witness strong adoption. Consumers are also facing challenges like call drops, poor voice quality, and cross-connection, which is further hampering the growth of the market.



Companies Mentioned

CA Technologies, Gemalto, Symantec, Vasco, Entrust Datacard, Deepnet Security, EZMCOM, Early Warning, HID Global, IdentityGuard, Mi-Token, SecurEnvoy, Swivel Secure, TeleSign.

  • Executive summary
    • Key findings
      • Table Overview of numbers
  • Scope of the report
    • Market overview
      • Table Major countries considered in the market analysis
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Working of phone-based authentication
  • Market developments
    • Emergence of SSO option
    • Adoption of digital wallets
    • Increase in M&A
      • Table Merger and acquisitions
  • Authentication techniques
    • Comparison of authentication techniques
      • Table Comparison of authentication techniques 2015
  • Market size and forecast
    • Global phone-based authentication market
      • Table Global phone-based authentication 2015-2020 ($ millions)
  • Product life cycle
    • Product life cycle: Global phone-based authentication market
      • Table Product life cycle: Global phone-based authentication market 2015
      • Table Product life cycle: Global phone-based authentication market 2020
  • Market segmentation by end users
    • Global phone-based authentication market in BFSI sector
      • Table Global phone-based authentication market in BFSI sector 2015-2020 ($ millions)
    • Global phone-based authentication market in PCI sector
      • Table Global phone-based authentication market in PCI sector 2015-2020 ($ millions)
    • Global phone-based authentication market in government sector
      • Table Global phone-based authentication market in government sector 2015-2020 ($ millions)
  • Geographical segmentation
    • Market segmentation by geography
      • Table Global phone-based authentication market segmentation by geography 2015
      • Table Phone-based market segmentation by geography 2020
    • Phone-based authentication market in the Americas
      • Table Phone-based authentication market in the Americas 2015-2020 ($ millions)
    • Phone-based authentication market in EMEA
      • Table Phone-based authentication market in EMEA 2015-2020 ($ millions)
    • Phone-based authentication market in APAC
      • Table Smartphone units sold in APAC 2015 and 2016 (millions)
      • Table Phone-based authentication market in APAC 2015-2020 ($ millions)
  • Market drivers
    • Adherence to compliance mandates
    • Rise in use of phone-based authentication by enterprises
    • Increase in volume of online transactions
      • Table Global 3G and 4G connections (millions)
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Poor telecom infrastructure in developing nations
    • Change in policy with regards to OOB using SMS
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • High adoption of phone-based authentication solutions in healthcare and retail sectors
    • High popularity of SMS OTP
    • Growing acceptance of voice biometrics
  • Impact of trends
  • Buying criteria
    • Table Buying criteria for phone-based authentication
  • Five forces analysis
    • Table Five forces analysis
  • Vendor landscape
    • Competitive scenario
    • Vendor matrix
      • Table Vendor matrix: Geographical presence
      • Table Vendor matrix: End-users
  • Key vendor profiles
    • CA Technologies
      • Table CA Technologies: Business segmentation by revenue 2015
      • Table CA Technologies: Geographical segmentation by revenue 2015
    • Gemalto
    • Symantec
    • Vasco
    • Other prominent vendors
      • Table Other prominent vendors
  • Assumptions
  • Appendix
    • List of abbreviation
  • Explore Technavio

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