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Global Personalized Gifts Market 2017-2021

About Personalized Gifts

The global personalized gifts market is marked by the presence of both major global gift retailers and small- and mid-sized retailers. The 10 major retailers operating in this space are Hallmark, Disney, Spencer Gifts, Card Factory, American Greetings, CafePress, Cimpress, Shutterfly, PersonalizationMall.com, and Things Remembered. Most of these retailers have an omni-channel presence to improve their sustainability and to compete with big-box retailers, which sell gift items through brick-and-mortar as well as online retail channels.

Technavio’s analysts forecast the global personalized gifts market to grow at a CAGR of 9.10 % during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global personalized gifts market for 2017-2021. To calculate the market size, the report considers the revenue generated from the retail sales (both business-to-consumer (B2C) and business-to-business (B2B)) of personalized gift products to individual customers in the global market.

The market is divided into the following segments based on geography:

  • Americas
  • Europe
  • APAC
  • MEA
Technavio's report, Global Personalized Gifts Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • American Greetings
  • CafePress
  • Card Factory
  • Cimpress
  • Disney
  • Hallmark
  • PersonalizationMall.com
  • Shutterfly
  • Spencer Gifts
  • Things Remembered
Other prominent vendors
  • American Stationery
  • Etsy
  • funkypigeon.com
  • Memorable Gifts
  • Personalised Gift Shop
  • Redbubble
  • Signature Gifts
  • The Original Gift Company
  • Zazzle
Market driver
  • Growing gifting culture and increasing demand for seasonal decorations
  • For a full, detailed list, view our report
Market challenge
  • Seasonal nature of business
  • For a full, detailed list, view our report
Market trend
  • Availability of more functional products
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Personalized Gifts Market 2017-2021

Technavio recognizes the following companies as the key players in the global personalized gifts market: American Greetings, CafePress, Card Factory, Cimpress, Disney, Hallmark, PersonalizationMall.com, Shutterfly, Spencer Gifts, and Things Remembered.

Other Prominent Vendors in the market are: American Stationery, Etsy, funkypigeon.com, Memorable Gifts, Personalised Gift Shop, Redbubble, Signature Gifts, The Original Gift Company, and Zazzle.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is availability of more functional products. More functional products are finding a place in the personalized gifts category as consumers are looking for personalization in their regular and daily needs. Perfumes, beverage-ware, clothing, smartphone and tablet cases and skins, and pillow covers are popularly being personalized nowadays.”

According to the report, one of the major drivers for this market is growing gifting culture and increasing demand for seasonal decorations. Today, consumers not only purchase items to gift others, but also for self-gifting. Consumers also purchase personalized gifts for self-use. Customizing gifts through personalization, configuration, or on-demand printing enables value- and differentiator-addition to general gifts to make them unique.

Further, the report states that one of the major factors hindering the growth of this market is seasonal nature of business. The global gifts industry is driven to a large extent by seasonal sales. Seasonal fluctuations in demand can affect inventory levels and cash flow of retailers. In markets like North America and Western Europe, the tradition of gifting is generally higher during the winter holidays; in regions like APAC and Central and South America, sales are higher during the regional holidays and wedding seasons. Depending on the product mix, companies may register additional peaks during international holidays such as Easter, Valentine’s Day, and Mother’s Day.

Companies Mentioned

American Greetings, CafePress, Card Factory, Cimpress, Disney, Hallmark, PersonalizationMall.com, Shutterfly, Spencer Gifts, Things Remembered, American Stationery, Etsy, funkypigeon.com, Memorable Gifts, Personalised Gift Shop, Redbubble, Signature Gifts, The Original Gift Company, Zazzle.

  • Executive summary
  • Scope of the report
    • Market overview
      • Table Global personalized gifts market by product category
      • Table Global non-photo personalized gifts market by application
      • Table Global non-photo personalized gifts market by product category
      • Table Global photo personalized gifts market by product category
      • Table Global personalized gifts market by distribution channel
      • Table Global personalized gifts market: Geographical segmentation
    • Key-vendor offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
      • Table Challenges versus market development
      • Table Global personalized gifts market: Retail scenario
      • Table Opportunity analysis for the global personalized gifts market
  • Economic indicators
    • Global economic indicators
      • Table World: Key economic indicators 2015
      • Table World population 2010-2015 (billions)
      • Table World GDP per capita 2010-2015 ($)
      • Table Global employment to population ratio 2009-2014 (%)
      • Table World internet penetration rate 2010-2015 (%)
      • Table World mobile cellular subscription rate 2010-2015 (%)
      • Table Global urban population 2010-2015 (% of total population)
  • Market landscape
    • Market overview
      • Table Global gifts, novelty, and souvenirs market 2016-2021 ($ billions)
      • Table Contribution of personalized gifts to the global gifts, novelty, and souvenirs market 016 (% of revenue share)
      • Table Major holidays in the US and China
    • Market size and forecast for personalized gifts
      • Table Major distribution channels for personalized gifts
      • Table Global personalized gifts market 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market overview in terms of skill and technology
    • Market overview in terms of skill and technology for non-photo and photo personalized gifts
      • Table Skills and technology: Overview
  • Market segmentation by product category
    • Global personalized gifts market by product category
      • Table Global personalized gifts market by product category 2016 and 2021 (% share)
      • Table Global personalized gifts market by product category 2016-2021 ($ billions)
    • Global non-photo personalized gifts market
      • Table Techniques of customization
      • Table Global non-photo personalized gifts market 2016-2021 ($ billions)
      • Table Global non-photo personalized gifts market by application 2016 (% share of revenue)
      • Table Global non-photo personalized gifts market by application 2016 ($ billions)
      • Table Product categories under different applications
      • Table Global non-photo personalized gifts market by product category 2016 (% share of revenue)
      • Table Global non-photo personalized gifts market by product category 2016 ($ millions)
    • Global photo personalized gifts market
      • Table Global photo personalized gifts market 2016-2021 ($ billions)
      • Table Major factors behind low penetration of photo merchandising 2016 (%)
      • Table Market share of photo books by demographics of consumers 2016 (%)
      • Table Global photo personalized gifts market by product category 2016 and 2021 (% share of revenue)
      • Table Global photo personalized gifts market by product category 2016-2021 ($ billions)
      • Table Global photo personalized wall décor market 2016-2021 ($ billions)
      • Table Global photo personalized photo cards market 2016-2021 ($ billions)
      • Table Global photo personalized calendars market 2016-2021 ($ billions)
      • Table Global photo personalized photo gifts market 2016-2021 ($ billions)
      • Table CAGR, market share, and base value comparison among the product segments of the global photo personalized gifts market 2016
    • Overall comparison of product segments
      • Table CAGR, market share, and base value comparison of product segments 2016
  • Retail format segmentation
    • Global personalized gifts market by distribution channel
      • Table Global personalized gifts market by distribution channel 2016 and 2021 (% share of revenue)
      • Table Global personalized gifts market by distribution channel 2016-2021 ($ billions)
    • In-store
      • Table Global in-store personalized gifts market 2016-2021 ($ billions)
    • Online
      • Table Global online personalized gifts market by services category 2016 (% share of revenue)
      • Table Global online personalized gifts market 2016-2021 ($ billions)
    • Overall comparison of distribution channel segments
      • Table CAGR, market share, and base value comparison of distribution channel segments 2016
    • Strategy recommendations for gift manufacturers and sellers
      • Table Strategy recommendations
  • Geographical segmentation
    • Global personalized gifts market by geography
      • Table Global personalized gifts market by geography 2016 and 2021 (% of total revenue)
      • Table Global personalized gifts market by geography 2016-2021 ($ billions)
    • Personalized gifts market in the Americas
      • Table Personalized gifts market in the Americas 2016-2021 ($ billions)
      • Table Global share of retail sales through hypermarkets and superstores (not limited to gifts) 2016
      • Table New privately owned housing units started in the US 2012-2014
    • Personalized gifts market in Europe
      • Table Personalized gifts market in Europe 2016-2021 ($ billions)
      • Table Key countries by number of international tourist arrivals 2015
      • Table Key countries by international tourism receipts 2015
    • Personalized gifts market in APAC
      • Table Personalized gifts market in APAC 2016-2021 ($ billions)
      • Table GDP and GDP growth rate for top 10 countries in the world 2015
    • Personalized gifts market in MEA
      • Table Personalized gifts market in MEA 2016-2021 ($ billions)
    • Overall comparison of regions
      • Table CAGR, market share, and base value comparison of regions 2016
  • Key leading countries
    • Table Key leading countries 2016
    • US
      • Table Personalized gifts market in the US: Overview
      • Table Personalized gifts market in the US 2016-2021 ($ billions)
      • Table International tourism: Number of arrivals in the US 2009-2014 (millions)
      • Table International inbound tourism: Receipts in the US 2009-2014 ($ billions)
    • China
      • Table Personalized gifts market in China: Overview
      • Table Personalized gifts market in China 2016-2021 ($ billions)
      • Table International tourism: Number of arrivals in China 2009-2014 (millions)
      • Table International inbound tourism: Receipts in China 2009-2014 ($ billions)
    • Japan
      • Table Personalized gifts market in Japan: Overview
      • Table Personalized gifts market in Japan 2016-2021 ($ billions)
      • Table International tourism: Number of arrivals in Japan 2009-2014 (millions)
      • Table International inbound tourism: Receipts in Japan 2009-2014 ($ billions)
    • Germany
      • Table Personalized gifts market in Germany: Overview
      • Table Personalized gifts market in Germany 2016-2021 ($ billions)
      • Table International tourism: Number of arrivals in Germany 2009-2014 (millions)
      • Table International inbound tourism: Receipts in Germany 2009-2014 ($ billions)
    • UK
      • Table Personalized gifts market in the UK: Overview
      • Table Personalized gifts market in the UK 2016-2021 ($ billions)
      • Table International tourism: Number of arrivals in the UK 2009-2014 (millions)
      • Table International inbound tourism: Receipts in the UK 2009-2014 ($ billions)
  • Market drivers
    • Table Market drivers
    • Growing gifting culture and increasing demand for seasonal decorations
      • Table Global international tourist arrivals 2009-2014 (millions)
      • Table Global international tourism receipts 2009-2014 ($ billions)
    • Innovative gifting solutions and advancements in technology
    • Expanding organized retail, kiosks, and online distribution channels
      • Table Global B2C e-commerce market 2016-2021 ($ trillions)
      • Table Global B2C e-commerce market by geography 2016 (% share of revenue)
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Table Market challenges
    • Seasonal nature of business
    • Criticality in inventory, supply chain, and merchandising management
    • Evolving gifting culture and introduction of personalization solutions by category performers
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Table Market trends
    • Availability of more functional products
    • Handmade personalized gifts
    • Specialized merchandise
  • Vendor landscape
    • Competitive scenario
    • Key factors for growth
      • Table Key factors for growth
    • Multiple revenue streams
    • Key competitive strategies
    • Key market insights
    • Comparative analysis of key vendors
      • Table Comparison of operating margin FY2015 (%)
      • Table Comparison of sales growth (FY2014-FY2015) (%)
      • Table Key vendors: Benchmarking on product offerings and geographical presence
      • Table Key vendors: Comparative analysis of product portfolio, product pricing, and geographical presence
    • American Greetings
      • Table American Greetings: Business segmentation by revenue 2015 (%)
      • Table American Greetings: Geographical segmentation by revenue 2015 (%)
      • Table American Greetings in global personalized gifts market
    • CafePress
      • Table CafePress: E-commerce products and services
      • Table CafePress: Geographical segmentation by revenue 2015
      • Table CafePress in non-photo personalized gifts market
    • Card Factory
      • Table Card Factory: Business segmentation by revenue through stores 2015 (%)
      • Table Card Factory: Business segmentation by revenue 2015 (%)
      • Table Card Factory in the global personalized gifts market
    • Cimpress
      • Table Cimpress: Business segmentation by revenue 2015 (%)
      • Table Cimpress: Geographical segmentation by revenue 2015 (%)
      • Table Cimpress (Vistaprint): Product categories
      • Table Cimpress in non-photo personalized gifts market
    • Disney
      • Table Disney: Business segmentation by revenue 2015 (%)
      • Table Disney: Geographical segmentation by revenue 2015 (%)
    • Hallmark
      • Table Hallmark in the global personalized gifts market
    • PersonalizationMall.com
      • Table PersonalizationMall.com: Product segmentation
      • Table PersonalizationMall.com in non-photo personalized gifts market
    • Shutterfly
      • Table Shutterfly in the global personalized gifts market
    • Spencer Gifts
      • Table Spencer Gifts in the global personalized gifts market
    • Things Remembered
      • Table Things Remembered: Product category
      • Table Things Remembered in non-photo personalized gifts market
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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