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Global Personal Care Appliances Market 2016-2020

About Personal Care Appliances

The trend of buying grooming appliances is highly seasonal. For instance, in North America customers prefer buying it during the first half of December. With the rise in internet and smartphone penetration, more customers are buying grooming products online. With the high penetration of personal care appliances in the North American and European markets — especially hair stylers, dryers, power shavers, and toothbrushes — manufacturers are targeting developing nations like India and China. Many companies have shifted their manufacturing base from the West to the East, especially to China, due to low labor and other manufacturing expenses.

Technavio’s analysts forecast the global personal care appliances market to grow at a CAGR of 7.3% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global personal care appliances market for 2016-2020. To calculate the market size, the report considers revenue generated from the retail sales of personal care appliances.

The market is divided into the following segments based on geography:

  • APAC
  • Europe
  • North America
  • ROW
Technavio's report, Global Personal Care Appliances Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Conair
  • Helen of Troy
  • Koninklijke Philips
  • Procter & Gamble (P&G)
  • Panasonic
  • Spectrum Brands
Other prominent vendors
  • Andis
  • Colgate
  • Groupe SEB
  • Lion
  • Omron Healthcare
  • Wahl Clipper
  • Waterpik Technologies
Market driver
  • Shift from manual use to appliance-based grooming products by men, triggered by need for sophistication
  • For a full, detailed list, view our report
Market challenge
  • Competing with low-cost non-appliance products that showcase similar value
  • For a full, detailed list, view our report
Market trend
  • Frequent travelers fuel demand for travel-size appliances
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Personal Care Appliances Market 2016-2020

Technavio recognizes the following companies as the key players in the global personal care appliances market: Conair, Helen of Troy, Koninklijke Philips, Panasonic, Procter & Gamble, and Spectrum Brands.

Other Prominent Vendors in the market are: Andis, Colgate, Groupe SEB, Lion, Omron Healthcare, Wahl Clipper, and Waterpik Technologies.

Commenting on the report, an analyst from Technavio’s team said: “One of the key trends for market growth will be preference for smart personal appliances. Vendors are capitalizing on the trend of consumers switching to technologically advanced products. For instance, the French company Kolibree launched a smart power toothbrush that can connect to smartphones via Bluetooth. The toothbrush has 3D motion sensors and was designed with the help of qualified dental professionals. Its handle comes equipped with an accelerometer, magnetometer, and a gyro meter to keep the user informed about the position and orientation of the brush. This ensures that the brush reaches all sections of the mouth to thoroughly clean it. The toothbrush also uses game mechanics to motivate people, especially children, to brush for the right duration.”

According to the report, growth in number of beauty salons, home salons, and spas will be a key driver for market growth. The rapid growth in the number of salons and spa service centers means that more people now have the access to these facilities. Beauty salon chains and spa centers now offer a wide variety of services, product options, and prices to attract more consumers. Day spas are one of the most preferred destinations for beauty services. In 2015, the overall sales for all salon industry services (hair, skin, nails), along with sales through salon retail, grew at a rate of 3.2%. In 2014, the sales from the US salon services and salon retail sales grew by 3.1% to reach more than $60 billion. In the same year, there were about 294,000 salons and barbershops in the country selling hair products and appliances.

Further, the report states that risk of long-term hair damage will be a challenge for the market. A hair dryer is one of the most common personal care appliances used by both individual consumers and professional stylists to resort to quick drying or to give a particular hairdo. It can be very advantageous as it aids in quick styling. However, it has its side effects. Blow drying not only removes the moisture from hair but also the water that is bound to the hair, called water of hydration. Due to this, the cuticles in the hair become rigid and brittle. The heat can also lead to splitting of hair, along with fraying and breaking, thereby affecting the overall hair quality.

Companies Mentioned

Conair, Helen of Troy, Koninklijke Philips, Panasonic, Procter & Gamble, Spectrum Brands, Andis, Colgate, Groupe SEB, Lion, Omron Healthcare, Wahl Clipper, Waterpik Technologies.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
      • Table Key countries in each region
    • Top vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
    • Consumer insights
    • Market insights
    • Market entry strategies
  • Global profile
    • Table World population 2009-2014 (billions)
    • Table World GDP per capita 2009-2014 ($)
    • Table Global employment to population ratio 2009-2014
    • Table World internet penetration rate 2009-2014
    • Table World mobile cellular subscription rate 2009-2014
  • Market landscape
    • Table Global beauty and personal care market
    • Table Global beauty and personal care market by product categories 2015
    • Table Revenue of global beauty and personal care market by product 2015 ($ billions)
    • Market size and forecast
      • Table Global personal appliances market ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Segmentation by retail sales formats
    • Global personal care appliances market sales by retail formats
      • Table Global personal care appliances market sales by retail formats 2015
      • Table Different retail formats based on key parameters
      • Table Strategy for online retail and omni-channel retailing
  • Market segmentation by product
    • Product segmentation overview
      • Table Global personal care appliances market by product
      • Table CAGR comparison of different product segments 2015-2020
    • Global hair care appliances market
      • Table Global hair care appliances market
      • Table Five-year historical retail sales of hair dryers in the US ($ millions)
    • Global hair removal appliances market
      • Table Global hair removal appliances market
    • Global oral care appliances market
      • Table Global oral care appliances market
      • Table Penetration of power toothbrush by cleaning technology
  • Geographical segmentation
    • Geographical segmentation overview
      • Table Global personal care appliances market by geography in 2015
      • Table CAGR comparison of key regions 2015-2020
    • North America
    • Europe
    • APAC
    • ROW
    • Key geographical insights
  • Market drivers
    • Shift from manual use to appliance-based grooming products by men, triggered by need for sophistication
      • Table Average cost of male hair and beauty salon treatments in UK 2012-2015 ($)
    • Strong consumer emphasis on appearance, maintenance, and evolving fashion sense
      • Table Global outlook toward appearance among men 2015
    • Growth in number of beauty salons, home salons, and spas
      • Table Five-year historical growth of overall salon industry 2011-2015 ($ billions)
      • Table Salon services and retailing revenues
      • Table Straightening irons vs. curling irons 2014 (% revenue)
    • Desire for simplification and effective results
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Competing with low-cost non-appliance products that showcase similar value
    • Salons offering permanent hair care solutions limiting sales of hair care and hair removal appliances
    • Risk of long-term hair damage
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Frequent travelers fuel demand for travel-size appliances
    • Trend of smart personal appliances
    • Focus on specific target customers to increase presence
  • Vendor landscape
    • Competitive scenario
    • Key developments
    • Key focus points for players
      • Table Middle-class population in BRIC countries 2015 (millions of people)
      • Table Middle-class wealth worldwide 2015 ($ billions)
      • Table Global social media growth rate: January 2015-January 2016
      • Table Frequency of purchase of personal care products online
    • Key players in global personal care appliances market
    • Competitive assessment of top six vendors
    • Conair
      • Table Conair: Product segmentation
    • Helen of Troy
      • Table Helen of Troy: Business segmentation by revenue 2016
      • Table Helen of Troy: Business segmentation by revenue 2015 and 2016 ($ millions)
      • Table Helen of Troy: Geographical segmentation by revenue 2016
    • Koninklijke Philips
      • Table Koninklijke Philips: Business segmentation by revenue 2015
      • Table Koninklijke Philips: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Koninklijke Philips: Geographical segmentation by revenue 2015
    • Panasonic
      • Table Panasonic: Business segmentation by revenue 2016
      • Table Panasonic: Business segmentation by revenue 2015 and 2016 ($ billions)
      • Table Panasonic: Geographical segmentation by revenue 2016
    • Procter & Gamble (P&G)
      • Table P&G: Business segmentation by revenue 2015
      • Table P&G: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table P&G: Geographical segmentation by revenue 2015
    • Spectrum Brands
      • Table Spectrum Brands: Business segmentation by revenue 2015
      • Table Spectrum Brands: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Spectrum Brands: Geographical segmentation by revenue 2015
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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