Global Outdoor Advertising Market 2020-2024

Global Outdoor Advertising Market 2020-2024

Technavio has been monitoring the global outdoor advertising market 2020-2024 and it is poised to grow by USD 8.55 bn during 2020-2024, progressing at a CAGR of 4% during the forecast period. Our reports on global outdoor advertising market 2020-2024 provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the growing penetration of led mobile billboards. In addition, use of analytics to increase the effectiveness of ads is anticipated to boost the growth of the global outdoor advertising market 2020-2024 as well.

Market Segmentation

Technavio's global outdoor advertising market 2020-2024 is segmented as below:

Type:

  • Billboards
  • Shelters
  • Transit Displays
  • Street Furniture
Platform:
  • Physical Outdoor Advertising
  • Digital Outdoor Advertising
Geographic Segmentation:
  • APAC
  • Europe
  • MEA
  • North America
  • South America
Key Trends for global outdoor advertising market 2020-2024 growth

This study identifies use of analytics to increase the effectiveness of ads as the prime reasons driving the global outdoor advertising market 2020-2024 growth during the next few years.

Prominent vendors in global outdoor advertising market 2020-2024

We provide a detailed analysis of around 25 vendors operating in the global outdoor advertising market 2020-2024, including some of the vendors such as APG, SGA SA, Burkhart Advertising Inc., Clear Channel Outdoor Holdings Inc., Daktronics Inc., DDI Media, Fairway Outdoor Advertising, JCDecaux SA, Lamar Advertising Co., OUTFRONT Media Inc. and Ströer SE & Co. KGaA .

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

About Technavio

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.


  • Executive Summary
  • Market Landscape
    • Market ecosystem
      • Parent market
        • Table Parent market
        • Table Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
      • Table Product / Service portfolio of key vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2019
    • Market outlook: Forecast for 2019 - 2024
      • Table Global - Market size and forecast 2019 - 2024 ($ billion)
      • Table Global market: Year-over-year growth 2019 - 2024 (%)
  • Five Forces Analysis
    • Five Forces Summary
      • Table Five forces analysis 2019 & 2024
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market Segmentation by Type
    • Market segments
      • Table Type - Market share 2019-2024 (%)
    • Comparison by Type
      • Table Comparison by Type
    • Billboards - Market size and forecast 2019-2024
      • Table Billboards - Market size and forecast 2019-2024 ($ billion)
      • Table Billboards - Year-over-year growth 2019-2024 (%)
    • Shelters - Market size and forecast 2019-2024
      • Table Shelters - Market size and forecast 2019-2024 ($ billion)
      • Table Shelters - Year-over-year growth 2019-2024 (%)
    • Transit displays - Market size and forecast 2019- 2024
      • Table Transit displays - Market size and forecast 2019-2024 ($ billion)
      • Table Transit displays - Year-over-year growth 2019-2024 (%)
    • Street furniture - Market size and forecast 2019- 2024
      • Table Street furniture - Market size and forecast 2019-2024 ($ billion)
      • Table Street furniture - Year-over-year growth 2019-2024 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type
  • Market Segmentation by Platform
    • Market segments
      • Table Platform - Market share 2019-2024 (%)
    • Comparison by Platform
      • Table Comparison by Platform
    • Physical outdoor advertising - Market size and forecast 2019-2024
      • Table Physical outdoor advertising - Market size and forecast 2019-2024 ($ billion)
      • Table Physical outdoor advertising - Year-over-year growth 2019-2024 (%)
    • Digital outdoor advertising - Market size and forecast 2019-2024
      • Table Digital outdoor advertising - Market size and forecast 2019-2024 ($ billion)
      • Table Digital outdoor advertising - Year-over-year growth 2019-2024 (%)
    • Market opportunity by Platform
      • Table Market opportunity by Platform
  • Customer landscape
    • Table Customer landscape
  • Geographic Landscape
    • Geographic segmentation
      • Table Market share by geography 2019-2024 (%)
    • Geographic comparison
      • Table Geographic comparison
    • APAC - Market size and forecast 2019-2024
      • Table APAC - Market size and forecast 2019-2024 ($ billion)
      • Table APAC - Year-over-year growth 2019-2024 (%)
    • North America - Market size and forecast 2019- 2024
      • Table North America - Market size and forecast 2019-2024 ($ billion)
      • Table North America - Year-over-year growth 2019-2024 (%)
    • Europe - Market size and forecast 2019-2024
      • Table Europe - Market size and forecast 2019-2024 ($ billion)
      • Table Europe - Year-over-year growth 2019-2024 (%)
    • South America - Market size and forecast 2019- 2024
      • Table South America - Market size and forecast 2019-2024 ($ billion)
      • Table South America - Year-over-year growth 2019-2024 (%)
    • MEA - Market size and forecast 2019-2024
      • Table MEA - Market size and forecast 2019-2024 ($ billion)
      • Table MEA - Year-over-year growth 2019-2024 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Volume driver - Demand led growth
      • Growing penetration of LED mobile billboards
      • Growing ads through vehicle wrapping
      • Increased benefits of outdoor ads over traditional ads
    • Market challenges
      • Growing popularity of digital marketing
      • Growing e-commerce market
      • Increasing use of native advertising in print ads
        • Table Impact of drivers and challenges
    • Market trends
      • Use of analytics to increase ads effectiveness
      • Use of AI with outdoor advertising
      • Integration of outdoor ads with mobile phones
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
      • Table Industry risks
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Market positioning of vendors
    • APG-SGA SA
      • Table APG-SGA SA - Overview
      • Table APG-SGA SA - Business segments
      • Table APG-SGA SA - Key news
      • Table APG-SGA Group - Key offerings
    • Burkhart Advertising Inc.
      • Table Burkhart Advertising Inc. - Overview
      • Table Burkhart Advertising Inc. - Product and service
      • Table Burkhart Advertising Inc. - Key offerings
    • Clear Channel Outdoor Holdings Inc.
      • Table Clear Channel Outdoor Holdings Inc. - Overview
      • Table Clear Channel Outdoor Holdings Inc. - Business segments
      • Table Clear Channel Outdoor Holdings Inc. - Key news
      • Table Clear Channel Outdoor Holdings Inc. - Key offerings
      • Table Clear Channel Outdoor Holdings Inc. - Segment focus
    • Daktronics Inc.
      • Table Daktronics Inc. - Overview
      • Table Daktronics Inc. - Business segments
      • Table Daktronics Inc. - Key offerings
      • Table Daktronics Inc. - Segment focus
    • DDI Media
      • Table DDI Media - Overview
      • Table DDI Media - Product and service
      • Table DDI Media - Key offerings
    • Fairway Outdoor Advertising
      • Table Fairway Outdoor Advertising - Overview
      • Table Fairway Outdoor Advertising - Product and service
      • Table Fairway Outdoor Advertising - Key offerings
    • JCDecaux
      • Table JCDecaux - Overview
      • Table JCDecaux - Business segments
      • Table JCDecaux - Key news
      • Table JCDecaux - Key offerings
      • Table JCDecaux - Segment focus
    • Lamar Advertising Co.
      • Table Lamar Advertising Co. - Overview
      • Table Lamar Advertising Co. - Business segments
      • Table Lamar Advertising Co. - Key offerings
      • Table Lamar Advertising Co. - Segment focus
    • OUTFRONT Media Inc.
      • Table OUTFRONT Media Inc. - Overview
      • Table OUTFRONT Media Inc. - Business segments
      • Table OUTFRONT Media Inc. - Key offerings
      • Table OUTFRONT Media Inc. - Segment focus
    • Ströer SE & Co. KGaA
      • Table Ströer SE & Co. KGaA - Overview
      • Table Ströer SE & Co. KGaA - Business segments
      • Table Ströer SE & Co. KGaA - Key news
      • Table Ströer SE & Co. KGaA - Key offerings
      • Table Ströer SE & Co. KGaA - Segment focus
  • Appendix
    • Scope of the report
      • Definition
      • Objectives
      • Notes and caveats
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research Methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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