Global Outdoor Advertising Market 2020-2024

Global Outdoor Advertising Market 2020-2024

Technavio has been monitoring the global outdoor advertising market 2020-2024 and it is poised to grow by USD 8.55 bn during 2020-2024, progressing at a CAGR of 4% during the forecast period. Our reports on global outdoor advertising market 2020-2024 provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the growing penetration of led mobile billboards. In addition, use of analytics to increase the effectiveness of ads is anticipated to boost the growth of the global outdoor advertising market 2020-2024 as well.

Market Segmentation

Technavio's global outdoor advertising market 2020-2024 is segmented as below:

Type:

  • Billboards
  • Shelters
  • Transit Displays
  • Street Furniture
Platform:
  • Physical Outdoor Advertising
  • Digital Outdoor Advertising
Geographic Segmentation:
  • APAC
  • Europe
  • MEA
  • North America
  • South America
Key Trends for global outdoor advertising market 2020-2024 growth

This study identifies use of analytics to increase the effectiveness of ads as the prime reasons driving the global outdoor advertising market 2020-2024 growth during the next few years.

Prominent vendors in global outdoor advertising market 2020-2024

We provide a detailed analysis of around 25 vendors operating in the global outdoor advertising market 2020-2024, including some of the vendors such as APG, SGA SA, Burkhart Advertising Inc., Clear Channel Outdoor Holdings Inc., Daktronics Inc., DDI Media, Fairway Outdoor Advertising, JCDecaux SA, Lamar Advertising Co., OUTFRONT Media Inc. and Ströer SE & Co. KGaA .

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

About Technavio

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.


Executive Summary
Market Overview
Market Landscape
Market ecosystem
Value chain analysis
Market Sizing
Market definition
Market segment analysis
Market size 2019
Market outlook: Forecast for 2019 - 2024
Five Forces Analysis
Bargaining power of buyers
Bargaining power of suppliers
Threat of new entrants
Threat of substitutes
Threat of rivalry
Market condition
Market Segmentation by Type
Market segments
Comparison by Type placement
Billboards - Market size and forecast 2019-2024
Shelters - Market size and forecast 2019-2024
Transit displays - Market size and forecast 2019-2024
Street furniture - Market size and forecast 2019-2024
Market opportunity by Type
Market Segmentation by Other 1
Market segments
Comparison by Other1 placement
Physical outdoor advertising - Market size and forecast 2019-2024
Digital outdoor advertising - Market size and forecast 2019-2024
Market opportunity by Other1
Customer landscape
Overview
Geographic Landscape
Geographic segmentation
Geographic comparison
APAC - Market size and forecast 2019-2024
North America - Market size and forecast 2019-2024
Europe - Market size and forecast 2019-2024
South America - Market size and forecast 2019-2024
MEA - Market size and forecast 2019-2024
Key leading countries
Market opportunity by geography
Drivers, Challenges, and Trends
Market drivers
Volume driver - Demand led growth
Volume driver - Supply led growth
Volume driver - External factors
Volume driver - Demand shift in adjacent markets
Price driver - Inflation
Price driver - Shift from lower to higher-priced units
Market challenges
Market trends
Vendor Landscape
Overview
Landscape disruption
Vendor Analysis
Vendors covered
Market positioning of vendors
APG|SGA SA
Burkhart Advertising, Inc.
Clear Channel Outdoor Holdings Inc.
Daktronics Inc.
DDI Media
Fairway Outdoor Advertising
JCDecaux SA
Lamar Advertising Co.
OUTFRONT Media, Inc.
Ströer SE & Co. KGaA
Appendix
Scope of the report
Currency conversion rates for US$
Research methodology
List of abbreviations
1.Key Finding 1
2.Key Finding 2
3.Key Finding 3
4.Key Finding 5
5.Key Finding 6
6.Key Finding 7
7.Key Finding 8
8.Key Finding 9
9.Market in focus
10.Parent market
11.Market characteristics
12.Product / Service portfolio of key vendors included in the market definition
13.Market segments
14.Global - Market size and forecast 2019 - 2024 ($ billion)
15.Global market: Year-over-year growth 2019 - 2024 (%)
16.Five forces analysis 2019 & 2024
17.Bargaining power of buyers
18.Bargaining power of suppliers
19.Threat of new entrants
20.Threat of substitutes
21.Threat of rivalry
22.Market condition - Five forces 2019
23.Type placement - Market share 2019-2024 (%)
24.Comparison by Type placement
25.Billboards - Market size and forecast 2019-2024 ($ billion)
26.Billboards - Year-over-year growth 2019-2024 (%)
27.Shelters - Market size and forecast 2019-2024 ($ billion)
28.Shelters - Year-over-year growth 2019-2024 (%)
29.Transit displays - Market size and forecast 2019-2024 ($ billion)
30.Transit displays - Year-over-year growth 2019-2024 (%)
31.Street furniture - Market size and forecast 2019-2024 ($ billion)
32.Street furniture - Year-over-year growth 2019-2024 (%)
33. Market opportunity by Type
34.Other1 placement - Market share 2019-2024 (%)
35.Comparison by Other1 placement
36.Physical outdoor advertising - Market size and forecast 2019-2024 ($ billion)
37.Physical outdoor advertising - Year-over-year growth 2019-2024 (%)
38.Digital outdoor advertising - Market size and forecast 2019-2024 ($ billion)
39.Digital outdoor advertising - Year-over-year growth 2019-2024 (%)
40. Market opportunity by Other1
41.Customer landscape
42.Market share by geography 2019-2024 (%)
43.Geographic comparison
44.APAC - Market size and forecast 2019-2024 ($ billion)
45.APAC - Year-over-year growth 2019-2024 (%)
46.North America - Market size and forecast 2019-2024 ($ billion)
47.North America - Year-over-year growth 2019-2024 (%)
48.Europe - Market size and forecast 2019-2024 ($ billion)
49.Europe - Year-over-year growth 2019-2024 (%)
50.South America - Market size and forecast 2019-2024 ($ billion)
51.South America - Year-over-year growth 2019-2024 (%)
52.MEA - Market size and forecast 2019-2024 ($ billion)
53.MEA - Year-over-year growth 2019-2024 (%)
54.Key leading countries
55.Market opportunity by geography ($ billion)
56.Impact of drivers and challenges
57.Vendor landscape
58.Landscape disruption
59.Industry risks
60.Vendors covered
61.Market positioning of vendors
62.APG|SGA SA - Overview
63.APG|SGA SA - Business segments
64.APG|SGA SA - Key offerings
65.APG|SGA SA - Key customers
66.APG|SGA SA - Segment focus
67.Burkhart Advertising Inc. - Overview
68.Burkhart Advertising Inc. - Product and service
69.Burkhart Advertising Inc. - Key offerings
70.Burkhart Advertising Inc. - Key customers
71.Burkhart Advertising Inc. - Segment focus
72.Clear Channel Outdoor Holdings Inc. - Overview
73.Clear Channel Outdoor Holdings Inc. - Business segments
74.Clear Channel Outdoor Holdings Inc. - Key offerings
75.Clear Channel Outdoor Holdings Inc. - Key customers
76.Clear Channel Outdoor Holdings Inc. - Segment focus
77.Daktronics Inc. - Overview
78.Daktronics Inc. - Business segments
79.Daktronics Inc. - Key offerings
80.Daktronics Inc. - Key customers
81.Daktronics Inc. - Segment focus
82.DDI Media - Overview
83.DDI Media - Product and service
84.DDI Media - Key offerings
85.DDI Media - Key customers
86.DDI Media - Segment focus
87.Fairway Outdoor Advertising - Overview
88.Fairway Outdoor Advertising - Product and service
89.Fairway Outdoor Advertising - Key offerings
90.Fairway Outdoor Advertising - Key customers
91.Fairway Outdoor Advertising - Segment focus
92.JCDecaux SA - Overview
93.JCDecaux SA - Business segments
94.JCDecaux SA - Key offerings
95.JCDecaux SA - Key customers
96.JCDecaux SA - Segment focus
97.Lamar Advertising Co. - Overview
98.Lamar Advertising Co. - Business segments
99.Lamar Advertising Co. - Key offerings
100.Lamar Advertising Co. - Key customers
101.Lamar Advertising Co. - Segment focus
102.OUTFRONT Media Inc. - Overview
103.OUTFRONT Media Inc. - Business segments
104.OUTFRONT Media Inc. - Key offerings
105.OUTFRONT Media Inc. - Key customers
106.OUTFRONT Media Inc. - Segment focus
107.Ströer SE & Co. KGaA - Overview
108.Ströer SE & Co. KGaA - Business segments
109.Ströer SE & Co. KGaA - Key offerings
110.Ströer SE & Co. KGaA - Key customers
111.Ströer SE & Co. KGaA - Segment focus
112.Currency conversion rates for US$
113.Research Methodology
114.Validation techniques employed for market sizing
115.Information sources
116.List of abbreviations

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