Market Research Logo

Global Outdoor Advertising Market 2017-2021

Global Outdoor Advertising Market 2017-2021

About Outdoor Advertising

Outdoor advertising is a mass market medium used to broadcast messages for branding and support campaigns. The expenses of outdoor advertising are split between traditional physical and digital. Traditional physical outdoor media include billboards, street furniture, transit displays, and commercial displays. Digital outdoor media include media that are connected to the network such as smart billboards.

Technavio’s analysts forecast the global outdoor advertising market to grow at a CAGR of 4.51% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global outdoor advertising market for 2017-2021. To calculate the market size, the report explains the market with a detailed forecast of its revenue.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Outdoor Advertising Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Clear Channel Outdoor
  • JCDecaux Group
  • Lamar Advertising
  • Outfront Media
  • Ströer
Other prominent vendors
  • Adams Outdoor Advertising
  • AdSpace Networks
  • AirMedia
  • APG|SGA
  • APN Outdoor
  • Burkhart Advertising
  • Captivate Network
  • Daktronics
  • DDI Signs
  • Euromedia Group
  • Eye Airports
  • Focus Media Group
  • Fairway Outdoor Advertising
  • IZ-ON Media
  • Primedia Outdoor
  • Van Wagner Group
  • Zoom Media
Market driver
  • Advantages of retail displays over traditional advertisement methods.
  • For a full, detailed list, view our report
Market challenge
  • Online advertisements have a higher brand recalling capability.
  • For a full, detailed list, view our report
Market trend
  • Adoption of smart boards for outdoor advertising.
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Global outdoor advertising market: Overview
    • Global outdoor advertising market
      • Table Global outdoor advertising market 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by platform
    • Global outdoor advertising market by platform
      • Table Global outdoor advertising market by platform 2016-2021 (% revenue share)
      • Table Global outdoor advertising market by platform: Revenue comparison 2016-2021 ($billions)
      • Table Global outdoor advertising market by platform: CAGR comparison 2016-2021 (%revenue)
    • Global outdoor advertising market: Physical platform
      • Table Global physical outdoor advertising market 2016-2021 ($ billions)
    • Global outdoor advertising market: Digital platform
      • Table Global digital outdoor advertising market 2016-2021 ($ billions)
  • Market segmentation by type
    • Global outdoor advertising market by type
      • Table Global outdoor advertising market by type 2016-2021 (% revenue share)
      • Table Global outdoor advertising market by type: Revenue comparison 2016-2021 ($ billions)
      • Table Global outdoor advertising market by type: CAGR comparison 2016-2021 (% revenue)
    • Global outdoor advertising market by billboards
      • Table Global outdoor advertising market by billboards 2016-2021 ($ billions)
    • Global outdoor advertising market by shelters
      • Table Global outdoor advertising market by shelters 2016-2021 ($ billions)
    • Global outdoor advertising market by transit displays
      • Table Global outdoor advertising market by transit displays 2016-2021 ($ billions)
    • Global outdoor advertising market by street furniture
      • Table Global outdoor advertising market by street furniture 2016-2021 ($ billions)
  • Buying criteria
    • Buying criteria for outdoor advertising
      • Table Buying criteria for outdoor advertising
  • Geographical Segmentation
    • Global outdoor advertising market by geography
      • Table Global outdoor advertising market by geography 2016-2021 (% revenue share)
      • Table Global outdoor advertising market by geography: Revenue comparison 2016-2021 ($ billions)
      • Table Global outdoor advertising market by geography: CAGR comparison 2016-2021 (% revenue)
    • Outdoor advertising market in APAC
      • Table Outdoor advertising market in APAC 2016-2021 ($ billions)
    • Outdoor advertising market in Americas
      • Table Outdoor advertising market in Americas 2016-2021 ($ billions)
    • Outdoor advertising market in EMEA
      • Table Outdoor advertising market in EMEA 2016-2021 ($ billions)
  • Key leading countries
    • Global outdoor advertising market: Leading countries
      • Table Outdoor advertising market in US 2016-2021 ($ billions)
      • Table Outdoor advertising market in Japan 2016-2021 ($ billions)
      • Table Outdoor advertising market in China 2016-2021 ($ billions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Factors influencing the shift from traditional to digital outdoor advertising 2016
    • Impact of drivers on key customer segments
      • Table Impact of drivers
    • Market challenges
    • Impact of challenges on key customer segments
      • Table Impact of challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
    • Key leading vendors
    • Other prominent vendors
      • Table Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report