Global Organic Laundry Detergents Market 2016-2020
Market outlook of the global organic laundry detergents market
Technavio's research analyst predicts the global organic laundry detergents market to grow steadily at a CAGR of approximately 4% by 2020. The absence of phthalates, synthetic fragrances, artificial dyes, or colors in organic detergents is a significant factor that augments its adoption during the predicted period.
Decreasing infant mortality rate is the key driver for the growth of this market. Organic detergents use ingredients that are non-toxic in nature and are, hence, the preferred choice for washing an infant's clothes. With the decrease in infant mortality, the applicability of such detergents is estimated to increase. This increase in the use of organic detergents is envisaged to result in market growth during the forecast period.
Product-based segmentation of the organic laundry detergents market
Liquid detergents Powdered detergents Tablet detergents Technavio market research analysts estimate the liquid detergents segment to account for more than 86% of the total market share by the end of 2020. The launch of new products with better fragrances and natural ingredients is estimated to foster market growth in this segment during the predicted period.
Segmentation by retail formats and analysis of the organic laundry detergents market
Hypermarkets and supermarkets Convenience stores Independent retailers In this market research report, analysts have projected the hypermarket and supermarket segment to account for more than 39% of the total market share by the end of 2020. Factors like the availability of popular brands in convenience stores are anticipated to bolster market growth during the predicted period.
Competitive landscape and key vendors
The global organic laundry detergents market is highly fragmented due to the presence of multiple vendors, including international and regional players. The market consists of organic laundry care products manufacturers as well as large retailers, which are the major distributors of these products.
The top vendors in the market are -
Biokleen Eco-Me Grab Green GreenShield Organic Seventh Generation Sonett Tandi's Naturals Other prominent vendors in the market include Babyganics, Dapple, Earth's Best, Eco Sprout, Eco Nuts, ECOS, Method, Mrs. Meyers, P&G, Rockin' Green.
Key questions answered in the report include
What will the market size and the growth rate be in 2020? What are the key factors driving the global organic laundry detergents market? What are the key market trends impacting the growth of the organic laundry detergents market? What are the challenges to market growth? Who are the key vendors in this market space? What are the market opportunities and threats faced by the vendors in the global organic laundry detergents market? Trending factors influencing the market shares of the APAC, Europe, North America, and ROW. What are the key outcomes of the five forces analysis of the organic laundry detergents market? Technavio also offers customization on reports based on specific client requirement.
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Technavio Announces the Publication of its Research Report – Global Organic Laundry Detergents Market 2016-2020
Technavio recognizes the following companies as the key players in the Global Organic Laundry Detergents Market: Biokleen, Eco-Me, Grab Green, GreenShield Organic, Seventh Generation, Sonett and Tandi’s Naturals
Other Prominent Vendors in the market are: Babyganics, Dapple, Earth’s Best, Eco Sprout, Eco Nuts, ECOS, Method, Mrs. Meyers, P&G, Rockin’ Green.
Commenting on the report, an analyst from Technavio’s team said: “The growing number of manufacturers in the market is leading to intense competition. Therefore, they are investing heavily to popularize the benefits of the natural ingredients in their products, creating a strong brand image, and reaching a large number of consumers. As a result, many vendors in the market are coming up with innovative packaging for their products.”
According to the report, one of the main drivers is increased awareness amongst consumers. Consumers are much more aware of the benefits and drawbacks associated with the various different kinds of laundry care products available in the market, which determine their purchasing behavior.
Further, the report states that a shorter shelf life is one of the major factors hindering the growth of the market. Organic laundry detergents are made up of organic raw materials like soap nuts, which have a very limited existence span, hence making the product the less obvious choice for the consumer.