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Global Oolong Tea Market 2019-2023

Global Oolong Tea Market 2019-2023

About this market

Organized retailing has grown significantly with eth increasing establishing of hypermarkets, specialty stores and supermarkets globally. Convenience products such as ready- to- drink (RTD) oolong tea, oolong tea blends, and mixes are predominantly sold by large and organized retailers. They depend heavily or large organized retailers such as supermarkets and hypermarkets given their wide presence and penetration. Thus, the global market is receiving a boost from the growing accessibility and availability of oolong tea through organized retailing. Technavio’s analysts have predicted that the oolong tea market will register a CAGR of over 3% by 2023.

Market Overview

Health benefits of oolong tea

The regular consumption of oolong tea is also associated with the mitigation of skin conditions such as eczema, strengthen of immunity, promotion of hair health, and a natural defense from the sun ultraviolent rays.

Increasing popularity of substitutes

The increasing number of substitutes product launches and the growth availability and popularity of conventional and specialty teas, coffee and other hot and cold beverages are expected to challenge market growth during the forecast period.

For the detailed list of factors that will drive and challenge the growth of the oolong tea market during the 2019-2023, view our report.

Competitive Landscape

The global oolong tea market is fairly fragmented, and as the market is in a growth phase, the competition among companies is intense. This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market’s competitive landscape and offering information on the products offered by companies.


Technavio Announces the Publication of its Research Report – Global Oolong Tea Market 2019-2023

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is the growing demand for ready- to- drink tea.”

According to the report, one of the major drivers for this market is the vendors are continuously involved in launching new and innovative products to attract more customers and cater to evolving demand as also to drive store sales.

Further, the report states that one of the major factors hindering the growth of this market is the intake of oolong tea is good for the health in various ways. However, excessive consumption can lead to side effects.

Companies Mentioned

Associated British Foods
Hain Celestial
Tata Global Beverages

  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global beverages market
      • Table Segments of global beverages market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by product
    • Market segmentation by product
      • Table Product - Market share 2018-2023 (%)
    • Comparison by product
      • Table Comparison by product
    • Conventional oolong tea - Market size and forecast 2018- 2023
      • Table Conventional oolong tea - Market size and forecast 2018-2023 ($ millions)
      • Table Conventional oolong tea - Year-over-year growth 2019-2023 (%)
    • Organic oolong tea - Market size and forecast 2018-2023
      • Table Organic oolong tea - Market size and forecast 2018-2023 ($ millions)
      • Table Organic oolong tea - Year-over-year growth 2019-2023 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • EMEA - Market size and forecast 2018-2023
      • Table EMEA - Market size and forecast 2018-2023 ($ millions)
      • Table EMEA - Year-over-year growth 2019-2023 (%)
    • Americas - Market size and forecast 2018-2023
      • Table Americas - Market size and forecast 2018-2023 ($ millions)
      • Table Americas - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Recent product launches since 2017
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Increasing influence of online retailing
    • Growing demand for ready-to-drink tea
    • Innovation in packaging
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Associated British Foods
      • Table Associated British Foods - Vendor overview
      • Table Associated British Foods - Business segments
      • Table Associated British Foods - Organizational developments
      • Table Associated British Foods - Geographic focus
      • Table Associated British Foods - Segment focus
      • Table Associated British Foods - Key offerings
    • Hain Celestial
      • Table Hain Celestial - Vendor overview
      • Table Hain Celestial - Business segments
      • Table Hain Celestial - Organizational developments
      • Table Hain Celestial - Geographic focus
      • Table Hain Celestial - Key offerings
    • ITO EN
      • Table ITO EN - Vendor overview
      • Table ITO EN - Business segments
      • Table ITO EN - Organizational developments
      • Table ITO EN - Segment focus
      • Table ITO EN - Key offerings
    • Tata Global Beverages
      • Table Tata Global Beverages - Vendor overview
      • Table Tata Global Beverages - Business segments
      • Table Tata Global Beverages - Organizational developments
      • Table Tata Global Beverages - Geographic focus
      • Table Tata Global Beverages - Segment focus
      • Table Tata Global Beverages - Key offerings
    • Unilever
      • Table Unilever - Vendor overview
      • Table Unilever - Business segments
      • Table Unilever - Organizational developments
      • Table Unilever - Geographic focus
      • Table Unilever - Segment focus
      • Table Unilever - Key offerings
  • Appendix
    • Research methodology
    • List of abbreviations
  • Explore Technavio

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