Global Online On-demand Home Services Market 2023-2027

Global Online On-demand Home Services Market 2023-2027

Technavio has been monitoring the online on-demand home services market and is poised to grow by $7259.2 bn from 2023-2027, accelerating at a CAGR of 60.78% during the forecast period. Our report on the online on-demand home services market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the advantages of online on-demand home services, increasing internet penetration, and the increasing number of startups entering the market.

Technavio's online on-demand home services market is segmented as below:

By Platform Outlook

  • Mobile application
  • Website
By Service Outlook
  • Home care and design
  • Repair and maintenance
  • Health wellness and beauty
  • Others
By Geographical Landscape
  • APAC
  • North America
  • Europe
  • South America
  • Middle East and Africa
This study identifies the rising number of advertising and marketing campaigns as one of the prime reasons driving the online on-demand home services market growth during the next few years. Also, the increasing influence of digital media and increasing investments and M&A activities will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the online on-demand home services market covers the following areas:
  • Online on-demand home services market sizing
  • Online on-demand home services market forecast
  • Online on-demand home services market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online on-demand home services market vendors that include Airtasker Pty Ltd., Alfred Club Inc., Amazon.com Inc., American Home Shield Corp., Angi Inc., AskforTask Inc., Cedar plus Slate home services, ChartLead.com Inc., Cleanly Inc., Helpling GmbH and Co. KGA, HomeServe Plc, Houzz Inc., MyClean Inc., Oneflare Pty Ltd., Paintzen Inc., Porch Group Inc., ServiceMaster Clean Ltd., ServiceWhale Inc., and Super Home Inc. Also, the online on-demand home services market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by Platform
      • Table Executive Summary - Chart on Market Segmentation by Service
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Table Data Table on Global Market: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Global online on-demand home services market 2017 - 2021
      • Table Historic Market Size - Data Table on Global online on-demand home services market 2017 - 2021 ($ billion)
    • Service Segment Analysis 2017 - 2021
      • Table Historic Market Size - Service Segment 2017 - 2021 ($ billion)
    • Platform Segment Analysis 2017 - 2021
      • Table Historic Market Size - Platform Segment 2017 - 2021 ($ billion)
    • Geography Segment Analysis 2017 - 2021
      • Table Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
    • Country Segment Analysis 2017 - 2021
      • Table Historic Market Size - Country Segment 2017 - 2021 ($ billion)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Platform
    • Market segments
      • Table Chart on Platform - Market share 2022-2027 (%)
      • Table Data Table on Platform - Market share 2022-2027 (%)
    • Comparison by Platform
      • Table Chart on Comparison by Platform
      • Table Data Table on Comparison by Platform
    • Mobile application - Market size and forecast 2022-2027
      • Table Chart on Mobile application - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Mobile application - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Mobile application - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Mobile application - Year-over-year growth 2022-2027 (%)
    • Website - Market size and forecast 2022-2027
      • Table Chart on Website - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Website - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Website - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Website - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Platform
      • Table Market opportunity by Platform ($ billion)
  • Market Segmentation by Service
    • Market segments
      • Table Chart on Service - Market share 2022-2027 (%)
      • Table Data Table on Service - Market share 2022-2027 (%)
    • Comparison by Service
      • Table Chart on Comparison by Service
      • Table Data Table on Comparison by Service
    • Home care and design - Market size and forecast 2022- 2027
      • Table Chart on Home care and design - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Home care and design - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Home care and design - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Home care and design - Year-over-year growth 2022-2027 (%)
    • Repair and maintenance - Market size and forecast 2022- 2027
      • Table Chart on Repair and maintenance - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Repair and maintenance - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Repair and maintenance - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Repair and maintenance - Year-over-year growth 2022-2027 (%)
    • Health wellness and beauty - Market size and forecast 2022-2027
      • Table Chart on Health wellness and beauty - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Health wellness and beauty - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Health wellness and beauty - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Health wellness and beauty - Year-over-year growth 2022-2027 (%)
    • Others - Market size and forecast 2022-2027
      • Table Chart on Others - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Others - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Others - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Others - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Service
      • Table Market opportunity by Service ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2022-2027 (%)
      • Table Data Table on Market share by geography 2022-2027 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2022-2027
      • Table Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Table Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • North America - Market size and forecast 2022-2027
      • Table Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on North America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on North America - Year-over-year growth 2022-2027 (%)
    • Europe - Market size and forecast 2022-2027
      • Table Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • South America - Market size and forecast 2022-2027
      • Table Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on South America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on South America - Year-over-year growth 2022-2027 (%)
    • Middle East and Africa - Market size and forecast 2022- 2027
      • Table Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • US - Market size and forecast 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on US - Year-over-year growth 2022-2027 (%)
      • Table Data Table on US - Year-over-year growth 2022-2027 (%)
    • China - Market size and forecast 2022-2027
      • Table Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on China - Year-over-year growth 2022-2027 (%)
      • Table Data Table on China - Year-over-year growth 2022-2027 (%)
    • Japan - Market size and forecast 2022-2027
      • Table Chart on Japan - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • Germany - Market size and forecast 2022-2027
      • Table Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • Canada - Market size and forecast 2022-2027
      • Table Chart on Canada - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Canada - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Canada - Year-over-year growth 2022-2027 (%)
    • UK - Market size and forecast 2022-2027
      • Table Chart on UK - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on UK - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on UK - Year-over-year growth 2022-2027 (%)
      • Table Data Table on UK - Year-over-year growth 2022-2027 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Advantages of online on-demand home services
      • Increasing internet penetration
      • Increasing number of startups entering the market
    • Market challenges
      • High competition among vendors
      • Reliability of vendors
      • Lack of a standard pricing model
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Rising number of advertising and marketing campaigns
      • Increasing influence of digital media
      • Increasing investments and M and A activities
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Airtasker Pty Ltd.
      • Table Airtasker Pty Ltd. - Overview
      • Table Airtasker Pty Ltd. - Product / Service
      • Table Airtasker Pty Ltd. - Key offerings
    • Alfred Club Inc.
      • Table Alfred Club Inc. - Overview
      • Table Alfred Club Inc. - Product / Service
      • Table Alfred Club Inc. - Key offerings
    • Amazon.com Inc.
      • Table Amazon.com Inc. - Overview
      • Table Amazon.com Inc. - Business segments
      • Table Amazon.com Inc. - Key news
      • Table Amazon.com Inc. - Key offerings
      • Table Amazon.com Inc. - Segment focus
    • American Home Shield Corp.
      • Table American Home Shield Corp. - Overview
      • Table American Home Shield Corp. - Product / Service
      • Table American Home Shield Corp. - Key offerings
    • Angi Inc.
      • Table Angi Inc. - Overview
      • Table Angi Inc. - Business segments
      • Table Angi Inc. - Key offerings
      • Table Angi Inc. - Segment focus
    • AskforTask Inc.
      • Table AskforTask Inc. - Overview
      • Table AskforTask Inc. - Product / Service
      • Table AskforTask Inc. - Key offerings
    • Cedar plus Slate home services
      • Table Cedar plus Slate home services - Overview
      • Table Cedar plus Slate home services - Product / Service
      • Table Cedar plus Slate home services - Key offerings
    • Cleanly Inc.
      • Table Cleanly Inc. - Overview
      • Table Cleanly Inc. - Product / Service
      • Table Cleanly Inc. - Key offerings
    • Helpling GmbH and Co. KGA
      • Table Helpling GmbH and Co. KGA - Overview
      • Table Helpling GmbH and Co. KGA - Product / Service
      • Table Helpling GmbH and Co. KGA - Key offerings
    • HomeServe Plc
      • Table HomeServe Plc - Overview
      • Table HomeServe Plc - Business segments
      • Table HomeServe Plc - Key offerings
      • Table HomeServe Plc - Segment focus
    • Houzz Inc.
      • Table Houzz Inc. - Overview
      • Table Houzz Inc. - Product / Service
      • Table Houzz Inc. - Key offerings
    • MyClean Inc.
      • Table MyClean Inc. - Overview
      • Table MyClean Inc. - Product / Service
      • Table MyClean Inc. - Key offerings
    • Oneflare Pty Ltd.
      • Table Oneflare Pty Ltd. - Overview
      • Table Oneflare Pty Ltd. - Product / Service
      • Table Oneflare Pty Ltd. - Key offerings
    • Paintzen Inc.
      • Table Paintzen Inc. - Overview
      • Table Paintzen Inc. - Product / Service
      • Table Paintzen Inc. - Key offerings
    • ServiceWhale Inc.
      • Table ServiceWhale Inc. - Overview
      • Table ServiceWhale Inc. - Product / Service
      • Table ServiceWhale Inc. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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