Global Online Video Platforms Market 2017-2021
About Online Video Platforms
Online video platform (OVP) is a service that allows users to manage the content streaming online while offering customers on-demand services and handling challenges of video management. The increased penetration of broadband with the rising use of connected devices and growing consumer preferences for content anytime and anywhere on multiple devices like smartphones, tablets, PCs, and connected TVs is driving the market for online video platform (OVP) providers. OVP is a service that allows users to manage the content while dealing with the priorities and challenges of video management. It helps content owners to upload, transcode, edit, store, secure, stream, and monetize the video content. Online video viewership is increasing worldwide. There is tremendous growth in the use of OTT video, which is mainly because of the video-enabled consumer devices. Therefore, enterprises, media, and operators are highly dependent on the OVP to publish, manage, and monetize the video content online.Technavio’s analysts forecast the global online video platforms market to grow at a CAGR of 16.43% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global online video platforms market for 2017-2021. To calculate the market size, the report considers the revenue generated from the OVP software services and excludes aftermarket services.The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Online Video Platforms Market 2017-2021
Technavio recognizes the following companies as the key players in the global online video platforms market: Brightcove, Comcast Technology Solutions, Kaltura, Ooyala, and YouTube.
Other Prominent Vendors in the market are: Amobee, Anvato, BrightRoll, Envient, EBD, Ensemble Video, Limelight Networks, MediaCore, Pixability, SAMBA GROUP, SpotX, and VideoBloom.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Multi-platform videos. The accessibility to video content anytime and anywhere is gaining popularity among end-consumers. Audiences expect the availability of content wherever they want. Many users engage with the content across many platforms. Multi-platforms attract viewers to spend more time while consuming media from everywhere. The use of a wide range of browsers and operating systems with various specifications and multiple devices support the OVPs. In addition, multi-platform distribution helps in content management.”
According to the report, one of the major drivers for this market is Growth in use of electronic media. Nowadays, electronic media is playing an important and supportive role in the communication process in digital form. With the advent of networking technology, electronic media has a leading part in the electronic transmission of messages. The growing emphasis on a connected environment has resulted in the adoption of electronic media as one of the most rapidly growing markets. There is increased adoption of smart consumer devices, such as smartphones, tablets, personal computers, and other electronic devices, for the convenience and large-scale benefits they offer. The electronic media market is mostly driven by countries such as the US, Japan, China, South Korea, and other Southeast Asian countries.
Further, the report states that one of the major factors hindering the growth of this market is Free video hosting platforms. Video content is gaining popularity as more and more people worldwide have access to the Internet. Brands are increasingly making use of online videos as a necessary component to improve the brand's presence online. There are many free video hosting platforms available. Some of them may have content restrictions. Some of the examples of free video platforms are YouTube, Metacafe, and Blip.tv. These free video platforms provide millions of videos virtually covering every topic. They also provide platforms for commercial content.
Brightcove, Comcast Technology Solutions, Kaltura, Ooyala, YouTube, Amobee, Anvato, BrightRoll, Envient, EBD, Ensemble Video, Limelight Networks, MediaCore, Pixability, SAMBA GROUP, SpotX, and VideoBloom.
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