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Global Online Video Platforms Market 2017-2021

Global Online Video Platforms Market 2017-2021

About Online Video Platforms

Online video platform (OVP) is a service that allows users to manage the content streaming online while offering customers on-demand services and handling challenges of video management. The increased penetration of broadband with the rising use of connected devices and growing consumer preferences for content anytime and anywhere on multiple devices like smartphones, tablets, PCs, and connected TVs is driving the market for online video platform (OVP) providers. OVP is a service that allows users to manage the content while dealing with the priorities and challenges of video management. It helps content owners to upload, transcode, edit, store, secure, stream, and monetize the video content. Online video viewership is increasing worldwide. There is tremendous growth in the use of OTT video, which is mainly because of the video-enabled consumer devices. Therefore, enterprises, media, and operators are highly dependent on the OVP to publish, manage, and monetize the video content online.Technavio’s analysts forecast the global online video platforms market to grow at a CAGR of 16.43% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global online video platforms market for 2017-2021. To calculate the market size, the report considers the revenue generated from the OVP software services and excludes aftermarket services.The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Online Video Platforms Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Brightcove
  • Comcast Technology Solutions
  • Kaltura
  • Ooyala
  • YouTube
Other prominent vendors
  • Amobee
  • Anvato
  • BrightRoll
  • Envient
  • EBD
  • Ensemble Video
  • Limelight Networks
  • MediaCore
  • Pixability
  • SAMBA GROUP
  • SpotX
  • VideoBloom
Market driver
  • Growth in use of electronic media
  • For a full, detailed list, view our report
Market challenge
  • Free video hosting platforms
  • For a full, detailed list, view our report
Market trend
  • Multi-platform videos
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Releases

Technavio Announces the Publication of its Research Report – Global Online Video Platforms Market 2017-2021

Technavio recognizes the following companies as the key players in the global online video platforms market: Brightcove, Comcast Technology Solutions, Kaltura, Ooyala, and YouTube.

Other Prominent Vendors in the market are: Amobee, Anvato, BrightRoll, Envient, EBD, Ensemble Video, Limelight Networks, MediaCore, Pixability, SAMBA GROUP, SpotX, and VideoBloom.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Multi-platform videos. The accessibility to video content anytime and anywhere is gaining popularity among end-consumers. Audiences expect the availability of content wherever they want. Many users engage with the content across many platforms. Multi-platforms attract viewers to spend more time while consuming media from everywhere. The use of a wide range of browsers and operating systems with various specifications and multiple devices support the OVPs. In addition, multi-platform distribution helps in content management.”

According to the report, one of the major drivers for this market is Growth in use of electronic media. Nowadays, electronic media is playing an important and supportive role in the communication process in digital form. With the advent of networking technology, electronic media has a leading part in the electronic transmission of messages. The growing emphasis on a connected environment has resulted in the adoption of electronic media as one of the most rapidly growing markets. There is increased adoption of smart consumer devices, such as smartphones, tablets, personal computers, and other electronic devices, for the convenience and large-scale benefits they offer. The electronic media market is mostly driven by countries such as the US, Japan, China, South Korea, and other Southeast Asian countries.

Further, the report states that one of the major factors hindering the growth of this market is Free video hosting platforms. Video content is gaining popularity as more and more people worldwide have access to the Internet. Brands are increasingly making use of online videos as a necessary component to improve the brand's presence online. There are many free video hosting platforms available. Some of them may have content restrictions. Some of the examples of free video platforms are YouTube, Metacafe, and Blip.tv. These free video platforms provide millions of videos virtually covering every topic. They also provide platforms for commercial content.

Companies Mentioned

Brightcove, Comcast Technology Solutions, Kaltura, Ooyala, YouTube, Amobee, Anvato, BrightRoll, Envient, EBD, Ensemble Video, Limelight Networks, MediaCore, Pixability, SAMBA GROUP, SpotX, and VideoBloom.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
  • Market landscape
    • Market overview
      • Table Global OVPs market landscape
    • Market size and forecast
      • Table Global OVPs market 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by type
    • Global OVPs market by type
      • Table Global OVPs market by type 2016 and 2021 (% share of revenue)
      • Table Global OVPs market by type 2016-2021 ($ billions)
    • UGC model
      • Table Global OVPs market by UGC model 2016-2021 ($ billions)
    • DIY model
      • Table Global OVPs market by DIY model 2016-2021 ($ billions)
    • SaaS model
      • Table Global OVPs market by SaaS model 2016-2021 ($ billions)
  • Market segmentation by end-user
    • Global OVPs market by end-user
      • Table Global OVPs market by end-user 2016 and 2021 (% share of revenue)
      • Table Global OVPs market by end-user 2016-2021 ($ billions)
    • Individuals
      • Table Global OVPs market by individuals segment 2016-2021 ($ billions)
    • Content creators
      • Table Global OVPs market by content creators segment 2016-2021 ($ billions)
    • Brands and enterprises
      • Table Global OVPs market by brands and enterprises segment 2016-2021 ($ billions)
  • Market segmentation by geography
    • Global OVPs market by geography
      • Table Global OVPs market by geography 2016 and 2021 (% share of revenue)
      • Table Global OVPs market by geography 2016-2021 ($ billions)
    • OVPs market in Americas
      • Table OVPs market in Americas 2016-2021 ($ billions)
    • OVPs market in APAC
      • Table OVPs market in APAC 2016-2021 ($ billions)
    • OVPs market in EMEA
      • Table OVPs market in EMEA 2016-2021 ($ billions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Global electronic media shipment 2016 and 2021 (units in millions)
      • Table Global monthly digital video viewers 2012-2016 (millions)
    • Market challenges
  • Market trends
    • Use of video cloud platforms
    • Multi-platform videos
    • Live streaming of videos
    • Launch of paid streaming subscription service like YouTube Red
  • Vendor landscape
    • Competitive scenario
    • Brightcove
      • Table Brightcove: Product overview
      • Table Brightcove: Recent developments
    • Comcast Technology Solutions
      • Table Comcast Technology Solutions: Recent developments
    • Kaltura
      • Table Kaltura: Recent developments
    • Ooyala
      • Table Ooyala: Recent developments
    • YouTube
    • Other prominent vendors
      • Table Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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