Global Online Video Platform Market 2016-2020
About Online Video Platform
Online video platforms provide features such as cloud-based video publishing, monetization of online video content, content management, analytics, integration with advertising networks, content discovery, social media integration, cross-platform capability, YouTube video distribution, third-party integration for content management, and customization of video players. Vendors combine video content with advertisements, which are shared with external stakeholders such as customers, partners, investors, and employees. Companies have leveraged social media tools with online platforms for marketing purposes.
Technavio’s analysts forecast the global online video platform market to grow at a CAGR of 14.88% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global online video platform market for 2016-2020. To calculate the market size, the report covers organizations that offer online video platform that includes online video platform suites and enterprise video content management system.The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Online Video Platform Market 2016-2020
Technavio recognizes the following companies as the key players in the global online video platform market: Brightcove, Kaltura, Ooyala, and thePlatform.
Other prominent vendors in the market are: Amobee, Anvato, BrightRoll, Bubblecast, Castfire, ClipShare, Coull.com, Digitalsmiths, Doovle, Piksel, Limelight Networks, MediaCore, Panopto, and Pixability.
Commenting on the report, an analyst from Technavio’s team said: “One of latest trends in the market is introduction of video analytics. The increased number of online forums have boosted the demand for video analytics. The majority of the vendors in the market have started offering analytics solutions that track the number of viewers at any given time, along with videos viewed, viewing rate, geographic distribution, and real-time data about upload and download speed. This analytical solution offers actionable insights like data correlation that organizations and video content publishers can use to manage video content. Analytical solutions work as a backbone for the interaction of online and mobile videos and help track and manage marketing campaigns. The video analytics market is at a nascent stage and will gain significant traction during the forecast period.”
According to the report, one of the primary drivers in the market is growing requirement from online advertising industry. Digital media and marketing professionals have been increasing their expenditure on online video advertisements to attract consumers. Since 2010, companies have increased their spending on online videos by nearly 60%. As consumers are more likely to watch online video advertisements than TV commercials, advertising firms are focusing more on online video advertisements. The increased reach of mobile devices such as smartphones, laptops, and tablets have made online advertisements more effective than TV commercials. Companies adopt online video platforms for analyzing, uploading, distributing, managing video content, and publishing online video advertisements.
Further, the report states that one major challenge in the market is presence of open-source video platforms. Open-source video platforms are easy to download and run on all platforms. Therefore, they pose a significant threat to online video platforms. Developing economies such as India and China have an increased adoption of open-source video platforms, as most companies in these countries do not have the capital or the expertise required to invest in expensive online video platforms. Hence, these companies use open-source video platforms to manage their business operations, which require little or no capital investment. For instance, Kaltura offers an open-source online video platform that optimizes websites with advanced video functionalities.
Brightcove, Kaltura, Ooyala, thePlatform, Amobee, Anvato, BrightRoll, Bubblecast, Castfire, ClipShare, Coull.com, Digitalsmiths, Doovle, Piksel, Limelight Networks, MediaCore, Panopto, Pixability.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook