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Global Online Video Platform Market 2016-2020

Global Online Video Platform Market 2016-2020

About Online Video Platform

Online video platforms provide features such as cloud-based video publishing, monetization of online video content, content management, analytics, integration with advertising networks, content discovery, social media integration, cross-platform capability, YouTube video distribution, third-party integration for content management, and customization of video players. Vendors combine video content with advertisements, which are shared with external stakeholders such as customers, partners, investors, and employees. Companies have leveraged social media tools with online platforms for marketing purposes.

Technavio’s analysts forecast the global online video platform market to grow at a CAGR of 14.88% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global online video platform market for 2016-2020. To calculate the market size, the report covers organizations that offer online video platform that includes online video platform suites and enterprise video content management system.The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Online Video Platform Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Brightcove
  • Kaltura
  • Ooyala
  • thePlatform
Other prominent vendors
  • Amobee
  • Anvato
  • BrightRoll
  • Bubblecast
  • Castfire
  • ClipShare
  • Coull.com
  • Digitalsmiths
  • Doovle
  • Piksel
  • Limelight Networks
  • MediaCore
  • Panopto
  • Pixability
Market driver
  • Growing requirement from online advertising industry.
  • For a full, detailed list, view our report
Market challenge
  • Presence of open-source video platforms.
  • For a full, detailed list, view our report
Market trend
  • Growth in subscription of 4G networks.
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Online Video Platform Market 2016-2020

Technavio recognizes the following companies as the key players in the global online video platform market: Brightcove, Kaltura, Ooyala, and thePlatform.

Other prominent vendors in the market are: Amobee, Anvato, BrightRoll, Bubblecast, Castfire, ClipShare, Coull.com, Digitalsmiths, Doovle, Piksel, Limelight Networks, MediaCore, Panopto, and Pixability.

Commenting on the report, an analyst from Technavio’s team said: “One of latest trends in the market is introduction of video analytics. The increased number of online forums have boosted the demand for video analytics. The majority of the vendors in the market have started offering analytics solutions that track the number of viewers at any given time, along with videos viewed, viewing rate, geographic distribution, and real-time data about upload and download speed. This analytical solution offers actionable insights like data correlation that organizations and video content publishers can use to manage video content. Analytical solutions work as a backbone for the interaction of online and mobile videos and help track and manage marketing campaigns. The video analytics market is at a nascent stage and will gain significant traction during the forecast period.”

According to the report, one of the primary drivers in the market is growing requirement from online advertising industry. Digital media and marketing professionals have been increasing their expenditure on online video advertisements to attract consumers. Since 2010, companies have increased their spending on online videos by nearly 60%. As consumers are more likely to watch online video advertisements than TV commercials, advertising firms are focusing more on online video advertisements. The increased reach of mobile devices such as smartphones, laptops, and tablets have made online advertisements more effective than TV commercials. Companies adopt online video platforms for analyzing, uploading, distributing, managing video content, and publishing online video advertisements.

Further, the report states that one major challenge in the market is presence of open-source video platforms. Open-source video platforms are easy to download and run on all platforms. Therefore, they pose a significant threat to online video platforms. Developing economies such as India and China have an increased adoption of open-source video platforms, as most companies in these countries do not have the capital or the expertise required to invest in expensive online video platforms. Hence, these companies use open-source video platforms to manage their business operations, which require little or no capital investment. For instance, Kaltura offers an open-source online video platform that optimizes websites with advanced video functionalities.



Companies Mentioned

Brightcove, Kaltura, Ooyala, thePlatform, Amobee, Anvato, BrightRoll, Bubblecast, Castfire, ClipShare, Coull.com, Digitalsmiths, Doovle, Piksel, Limelight Networks, MediaCore, Panopto, Pixability.

  • Executive summary
    • Highlights
    • Overview of numbers
      • Table Global online video platform market: revenue by geography 2015
  • Scope of the report
    • Market overview
    • Market segmentation
    • Geographical information
      • Table Major countries covered in market analysis
    • Vendor selection
    • Summation errors
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market description
    • Online video platforms
      • Table Types of online video platform
    • Workflow of online video platforms
      • Table Workflow of online video platform
    • Some online video market statistics
      • Table Global market statistics
      • Table Internet penetration by region in June 2016 (% population)
    • Opportunities for digital marketing
      • Table Age-wise internet usage 2016
    • Share of Internet-connected devices
      • Table Devices used to access the Internet 2015
  • Market landscape
    • Global video delivery platform market
      • Table Global video delivery platform market 2015-2020 ($ billions)
    • Online video platforms as a segment of video delivery platform market
      • Table Online video platform as a segment of video delivery platform market 2015
    • Global online video platform market
      • Table Global online video platform market 2015-2020 ($ millions)
      • Table Benefits of mobile ad spending
  • Market segmentation by application
    • Global online video platform market by application
      • Table Market segmentation by end-user application
  • Market segmentation by end-user
    • Segmentation of global online video market by end-user
  • Geographical segmentation
    • Global online video platform market by geography
      • Table Global online video platform market by geography 2015 and 2020 (% share)
      • Table Global online video platform market by geography 2015 and 2020 ($ millions)
      • Table Online video platform market in Americas 2015-2020 ($ millions)
      • Table Number of smartphone users in Brazil 2013-2016 (millions)
      • Table Percentage of mobile internet users by age group in Brazil 2015
      • Table Online video platform market in EMEA 2015-2020 ($ millions)
      • Table Online video platform market in APAC 2015-2020 ($ millions)
      • Table Mobile data consumption 2011-2014 (in petabytes annually)
  • Market drivers
    • Growing requirement from online advertising industry
    • Rise in internet penetration
    • Use of social media channels
      • Table Share of global video content generated by user 2015 (%)
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Presence of open-source video platforms
    • Piracy concerns
    • Integration issues
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Introduction of video analytics
    • Growth in subscriptions of 4G networks
    • Increase in number of mobile app downloads
    • Rise in video conferencing
  • Five forces model
    • Table Five forces model
  • Vendor landscape
    • Competitive scenario
    • Top-vendor offerings
      • Table Products offerings
    • Vendor matrix
      • Table Vendor matrix by features
      • Table Vendor matrix by geography
  • Key vendor profiles
    • Vendor profiles
      • Table Brightcove: products and features
      • Table Kaltura: Products and their features
      • Table Ooyala: Products and their features
      • Table thePlatform: Key products and features
  • Other Prominent vendors
    • Table Prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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