Global K-12 Online Tutoring Market 2023-2027

Global K-12 Online Tutoring Market 2023-2027

Technavio has been monitoring the K-12 online tutoring market and it is poised to grow by $97.66 bn during 2023-2027, accelerating at a CAGR of 12.34% during the forecast period. Our report on the K-12 online tutoring market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the growing importance of STEM education, the cost benefits and flexibility of K-12 online tutoring, and the growing use of games for online tutoring and assessment.

Technavio's K-12 online tutoring market is segmented as below:

By Type

  • Structured tutoring
  • On-demand tutoring
By Courses
  • Assessments
  • Subjects
By Geography
  • APAC
  • Europe
  • North America
  • South America
  • Middle East and Africa
This study identifies the emergence of learning via mobile devices as one of the prime reasons driving the K-12 online tutoring market growth during the next few years. Also, the growing use of gamification and mobile apps for learning and increased demand for distance learning will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the K-12 online tutoring market covers the following areas:
  • K-12 online tutoring market sizing
  • K-12 online tutoring market forecast
  • K-12 online tutoring market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading K-12 online tutoring market vendors that include Ambow Education Holding Ltd., ArborBridge LLC, Chegg Inc., China Distance Education Holdings Ltd., Club Z Inc., D2L Corp., Fleet Education Services Ltd., Franchise Group Inc., Growing Stars Inc., Instructure Holdings Inc., iTutorGroup Ltd., John Wiley and Sons Inc., New Oriental Education and Technology Group Inc., Nuevo Agora Centro De Estudios SL, Pearson Plc, Stride Inc., TAL Education Group, Think and Learn Pvt. Ltd., Toppr Technologies Pvt. Ltd., and Vedantu Innovations Pvt. Ltd. Also, the K-12 online tutoring market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by Type
      • Table Executive Summary - Chart on Market Segmentation by Courses
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Table Data Table on Global Market: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Global K-12 online tutoring market 2017 - 2021
      • Table Historic Market Size - Data Table on Global K-12 online tutoring market 2017 - 2021 ($
    • Type Segment Analysis 2017 - 2021
      • Table Historic Market Size - Type Segment 2017 - 2021 ($ billion)
    • Course Type Segment Analysis 2017 - 2021
      • Table Historic Market Size - Course Type Segment 2017 - 2021 ($ billion)
    • Geography Segment Analysis 2017 - 2021
      • Table Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
    • Country Segment Analysis 2017 - 2021
      • Table Historic Market Size - Country Segment 2017 - 2021 ($ billion)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2022-2027 (%)
      • Table Data Table on Type - Market share 2022-2027 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • Structured tutoring - Market size and forecast 2022-2027
      • Table Chart on Structured tutoring - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Structured tutoring - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Structured tutoring - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Structured tutoring - Year-over-year growth 2022-2027 (%)
    • On-demand tutoring - Market size and forecast 2022- 2027
      • Table Chart on On-demand tutoring - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on On-demand tutoring - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on On-demand tutoring - Year-over-year growth 2022-2027 (%)
      • Table Data Table on On-demand tutoring - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ billion)
  • Market Segmentation by Courses
    • Market segments
      • Table Chart on Courses - Market share 2022-2027 (%)
      • Table Data Table on Courses - Market share 2022-2027 (%)
    • Comparison by Courses
      • Table Chart on Comparison by Courses
      • Table Data Table on Comparison by Courses
    • Assessments - Market size and forecast 2022-2027
      • Table Chart on Assessments - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Assessments - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Assessments - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Assessments - Year-over-year growth 2022-2027 (%)
    • Subjects - Market size and forecast 2022-2027
      • Table Chart on Subjects - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Subjects - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Subjects - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Subjects - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Courses
      • Table Market opportunity by Courses ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2022-2027 (%)
      • Table Data Table on Market share by geography 2022-2027 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2022-2027
      • Table Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Table Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • Europe - Market size and forecast 2022-2027
      • Table Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • North America - Market size and forecast 2022-2027
      • Table Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on North America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on North America - Year-over-year growth 2022-2027 (%)
    • South America - Market size and forecast 2022-2027
      • Table Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on South America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on South America - Year-over-year growth 2022-2027 (%)
    • Middle East and Africa - Market size and forecast 2022- 2027
      • Table Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • China - Market size and forecast 2022-2027
      • Table Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on China - Year-over-year growth 2022-2027 (%)
      • Table Data Table on China - Year-over-year growth 2022-2027 (%)
    • US - Market size and forecast 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on US - Year-over-year growth 2022-2027 (%)
      • Table Data Table on US - Year-over-year growth 2022-2027 (%)
    • India - Market size and forecast 2022-2027
      • Table Chart on India - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on India - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on India - Year-over-year growth 2022-2027 (%)
      • Table Data Table on India - Year-over-year growth 2022-2027 (%)
    • UK - Market size and forecast 2022-2027
      • Table Chart on UK - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on UK - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on UK - Year-over-year growth 2022-2027 (%)
      • Table Data Table on UK - Year-over-year growth 2022-2027 (%)
    • Germany - Market size and forecast 2022-2027
      • Table Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Growing importance of STEM education
      • Cost benefits and flexibility of K-12 online tutoring
      • Growing use of games for online tutoring and assessment
    • Market challenges
      • Threat from open tutoring resources and private tutors
      • Difficulties in developing and distributing digital content
      • Data security issues for end-users in K-12 online tutoring industry
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Emergence of learning via mobile devices
      • Growing use of gamification and mobile apps for learning
      • Increased demand for distance learning
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Ambow Education Holding Ltd.
      • Table Ambow Education Holding Ltd. - Overview
      • Table Ambow Education Holding Ltd. - Business segments
      • Table Ambow Education Holding Ltd. - Key news
      • Table Ambow Education Holding Ltd. - Key offerings
      • Table Ambow Education Holding Ltd. - Segment focus
    • Chegg Inc.
      • Table Chegg Inc. - Overview
      • Table Chegg Inc. - Product / Service
      • Table Chegg Inc. - Key news
      • Table Chegg Inc. - Key offerings
    • Club Z Inc.
      • Table Club Z Inc. - Overview
      • Table Club Z Inc. - Product / Service
      • Table Club Z Inc. - Key offerings
    • D2L Corp.
      • Table D2L Corp. - Overview
      • Table D2L Corp. - Product / Service
      • Table D2L Corp. - Key news
      • Table D2L Corp. - Key offerings
    • Fleet Education Services Ltd.
      • Table Fleet Education Services Ltd. - Overview
      • Table Fleet Education Services Ltd. - Product / Service
      • Table Fleet Education Services Ltd. - Key offerings
    • Franchise Group Inc.
      • Table Franchise Group Inc. - Overview
      • Table Franchise Group Inc. - Business segments
      • Table Franchise Group Inc. - Key offerings
      • Table Franchise Group Inc. - Segment focus
    • Growing Stars Inc.
      • Table Growing Stars Inc. - Overview
      • Table Growing Stars Inc. - Product / Service
      • Table Growing Stars Inc. - Key offerings
    • Instructure Holdings Inc.
      • Table Instructure Holdings Inc. - Overview
      • Table Instructure Holdings Inc. - Product / Service
      • Table Instructure Holdings Inc. - Key offerings
    • iTutorGroup Ltd.
      • Table iTutorGroup Ltd. - Overview
      • Table iTutorGroup Ltd. - Product / Service
      • Table iTutorGroup Ltd. - Key offerings
    • Nuevo Agora Centro De Estudios SL
      • Table Nuevo Agora Centro De Estudios SL - Overview
      • Table Nuevo Agora Centro De Estudios SL - Product / Service
      • Table Nuevo Agora Centro De Estudios SL - Key offerings
    • Pearson Plc
      • Table Pearson Plc - Overview
      • Table Pearson Plc - Business segments
      • Table Pearson Plc - Key offerings
      • Table Pearson Plc - Segment focus
    • Stride Inc.
      • Table Stride Inc. - Overview
      • Table Stride Inc. - Product / Service
      • Table Stride Inc. - Key offerings
    • TAL Education Group
      • Table TAL Education Group - Overview
      • Table TAL Education Group - Business segments
      • Table TAL Education Group - Key offerings
      • Table TAL Education Group - Segment focus
    • Think and Learn Pvt. Ltd.
      • Table Think and Learn Pvt. Ltd. - Overview
      • Table Think and Learn Pvt. Ltd. - Product / Service
      • Table Think and Learn Pvt. Ltd. - Key offerings
    • Vedantu Innovations Pvt. Ltd.
      • Table Vedantu Innovations Pvt. Ltd. - Overview
      • Table Vedantu Innovations Pvt. Ltd. - Product / Service
      • Table Vedantu Innovations Pvt. Ltd. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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