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Global K-12 Online Tutoring Market 2019-2023

Global K-12 Online Tutoring Market 2019-2023

Global K-12 Online Tutoring Market: About this market

K-12 online tutoring is a supplementary teaching mode that provides education outside the classroom through smart devices. Technavio’s K-12 online tutoring market analysis considers sales from the structured tutoring and on-demand tutoring segments, in the form of assessments and subjects. Our analysis also considers the sales of K-12 online tutoring in APAC, Europe, MEA, North America, and South America. In 2018, the structured tutoring segment held the highest market share, which is expected to remain prevalent over the forecast period. Factors such as rising promotional activities by vendors to promote structured learning among students and parents will significantly help the market segment in maintaining its leading position. Also, our global K-12 online tutoring report has observed market growth factors such as the growing importance of STEM education, cost benefits, and flexibility of K-12 online tutoring, and strong global demand for test preparation. However, the threat from open tutoring resources and private tutors, difficulties in developing and distributing digital content, and data security issues for end-users in K-12 online tutoring industry may hamper the growth of the K-12 online tutoring industry over the forecast period.

Global K-12 Online Tutoring Market: Overview

Growing importance of STEM education

Increasing job opportunities in the Science, Technology, Engineering, and Mathematics (STEM) fields is augmenting the popularity of courses in these domains among K-12 students globally. Students opting for these courses are seeking tuitions, outside of the regular classes, to be able to clear competitive examinations to secure admissions in reputed universities and colleges. This, in turn, will help them in securing STEM-related jobs at reputed organizations and institutions. Therefore, the rising importance of STEM education and the growing number of K-12 students will lead to the expansion of the global K-12 online tutoring market at a CAGR of almost 12% during the forecast period.

Growing popularity of online microlearning

Personalization and adaptive learning are increasing the popularity of microlearning. Students are finding microlearning convenient, owing to its concise and relevant content. As a result, K-12 online tutors have been offering microlearning options, which is one of the key trends in the global K-12 online tutoring market. The trend is expected to have a positive impact on the overall market growth over the forecast period.

For the detailed list of factors that will drive the global K-12 online tutoring market during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of several major players, the global K-12 online tutoring market is fragmented. Technavio’s robust vendor analysis is designed to help clients in improving their market positions, and in line with this, this report provides a detailed analysis of several leading K-12 online tutoring manufacturers, which include Ambow Education Holding Ltd., China Distance Education Holdings Ltd., iTutorGroup, TAL Education Group, and Vedantu Innovations Pvt. Ltd.

Also, the K-12 online tutoring market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


Companies Mentioned

Ambow Education Holding Ltd., China Distance Education Holdings Ltd., iTutorGroup, TAL Education Group, and Vedantu Innovations Pvt. Ltd.

  • Executive summary
  • Scope of the report
    • Preface
      • Table Vendors: Key product offerings
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global education market
      • Table Segments of global education market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ billions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ billions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ billions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ billions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ billions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ billions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Market segmentation by tutoring type
    • Table Tutoring type - Market share 2018-2023 (%)
    • Comparison by tutoring type
      • Table Comparison by tutoring type
    • Structured tutoring - Market size and forecast 2018-2023
      • Table Structured tutoring - Market size and forecast 2018-2023 ($ billions)
      • Table Structured tutoring - Year-over-year growth 2019-2023 (%)
    • On-demand tutoring - Market size and forecast 2018-2023
      • Table On-demand tutoring - Market size and forecast 2018-2023 ($ billions)
      • Table On-demand tutoring - Year-over-year growth 2019-2023 (%)
    • Market opportunity by tutoring type
      • Table Market opportunity by tutoring type
  • Market segmentation by course type
    • Table Course type - Market share 2018-2023 (%)
    • Comparison by course type
      • Table Comparison by course type
    • Assessments - Market size and forecast 2018-2023
      • Table Assessments - Market size and forecast 2018-2023 ($ billions)
      • Table Assessments - Year-over-year growth 2019-2023 (%)
    • Subjects - Market size and forecast 2018-2023
      • Table Subjects - Market size and forecast 2018-2023 ($ billions)
      • Table Subjects - Year-over-year growth 2019-2023 (%)
    • Market opportunity by course type
      • Table Market opportunity by course type
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Growing popularity of online microlearning
    • Apps and wearables in online tutoring
    • Standardization of tests
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Ambow Education Holding Ltd.
      • Table Ambow Education Holding Ltd. - Vendor overview
      • Table Ambow Education Holding Ltd. - Business segments
      • Table Ambow Education Holding Ltd. - Organizational developments
      • Table Ambow Education Holding Ltd. - Segment focus
      • Table Ambow Education Holding Ltd. - Key offerings
    • China Distance Education Holdings Ltd.
      • Table China Distance Education Holdings Ltd. - Vendor overview
      • Table China Distance Education Holdings Ltd. - Business segments
      • Table China Distance Education Holdings Ltd. - Segment focus
      • Table China Distance Education Holdings Ltd. - Key offerings
    • iTutorGroup
      • Table iTutorGroup - Vendor overview
      • Table iTutorGroup - Service segments
      • Table iTutorGroup - Organizational developments
      • Table iTutorGroup - Key offerings
    • TAL Education Group
      • Table TAL Education Group - Vendor overview
      • Table TAL Education Group - Service segments
      • Table TAL Education Group - Key offerings
    • Vedantu Innovations Pvt. Ltd.
      • Table Vedantu Innovations Pvt. Ltd. - Vendor overview
      • Table Vedantu Innovations Pvt. Ltd. - Service segments
      • Table Vedantu Innovations Pvt. Ltd. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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