Global K-12 Online Tutoring Market 2017-2021
About K-12 Online Tutoring
Growing digitization of learning followed in educational settings has given way to deploying solutions that complement the learning process. The new model of connected teaching customizes learning by linking students and teachers to a network of professional resources, content, and systems. Moreover, online courses and open resources and technologies are effective in terms of cost and time and ensure maximum productivity. In addition to embracing digital content, institutions are using education technology for various activities, such as tracking grades, attendance, scores, and demographics, to enrich the quality of curriculum and the teaching process. While technologies such as mobile and cloud technology have improved student's know-how, solutions like big data analytics and learning management system (LMS) have made the process of imparting education more coherent.
Technavio’s analysts forecast the global K-12 online tutoring market to grow at a CAGR of 11.89% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global K-12 online tutoring market for 2017-2021. To calculate the market size, the report considers the revenue generated from third-party players who provide online tutoring services to the K-12 segment of the education market.The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global K-12 Online Tutoring Market 2017-2021
Technavio recognizes the following companies as the key players in the global K-12 online tutoring market: Club Z! Tutoring, Fleet Education Services, New Oriental Education and Technology, and Pearson Education.
Other Prominent Vendors in the market are: ArborBridge, BenchPrep, InstaEDU, JEI Learning Centers, Knewton, Manhattan Review, Peterson's Nelnet, Revolution Prep, Sylvan Learning, and Tutor.
Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is analytical applications. Several online tutoring tools and resources allow users to customize them by determining their level of knowledge of a subject — what they intend to learn and their preferred approach. Most textbooks are outdated and generalized for a large audience in the current offline classroom environments. However, lessons can be made more individualized and meet various needs to cope with the different levels of engagement, performance, and vocabulary of learners. In addition, vendors are increasingly designing software and platforms that bridge the gap between individual needs and effective learning content. For instance, Voxy, a language learning tutoring service provider, offers personalized learning features that create lessons on the basis of learners’ needs while maximizing learning ROI.”
According to the report, one driver in the market is AI in tutoring services. The online tutoring industry in the Americas is seeing the inclusion of various education technology solutions to upgrade the learning process. In addition to the existing products and services used to provide online tutoring, an emerging development is the incorporation of artificial intelligence (AI). The online tutoring market has shown keen interest in the adoption of intelligent tutoring systems (ITS). Such systems are an amalgamation of machine learning technologies, which are increasingly penetrating the online tutoring business. These systems can interact directly with students without any human intervention. Their ability to interpret complex human responses, while simultaneously teaching, distinguishes them from traditional computer-aided instruction systems. They can also learn about student learning patterns and understanding levels alongside adjusting their content focus and feedback.
Further, the report states that one challenge in the market is sustainability issues. The growth of the education market has shown great potential in the online tutoring market. This has led to the entry of many start-ups into the market. Capital support from venture capitalists has helped companies to leverage the untapped markets to increase their profit margins. Nevertheless, small players and start-ups are experiencing tough competition from large vendors in terms of expansion of distribution channels to reach out to a larger consumer base. Big vendors such as Pearson and Club Z! Tutoring have already formed collaborations with many renewed colleges and universities in the country, which creates a challenge for small vendors and start-ups to provide the best educational service. The new entrants need to innovate swiftly to withstand the financial strength of leading vendors. Therefore, many players entering the market are facing issues pertaining to sustainability, which is a key hindrance to continued operations and long-term profitability.
Club Z! Tutoring, Fleet Education Services, New Oriental Education and Technology, Pearson Education, ArborBridge, BenchPrep, InstaEDU, JEI Learning Centers, Knewton, Manhattan Review, Peterson's Nelnet, Revolution Prep, Sylvan Learning, and Tutor.