Global Online Toys and Games Retailing Market 2022-2026

Global Online Toys And Games Retailing Market 2022-2026

Technavio has been monitoring the online toys and games retailing market and it is poised to grow by $ 16.04 bn during 2022-2026, accelerating at a CAGR of 6.39% during the forecast period. Our report on the online toys and games retailing market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis of the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by in-sync mobile and traditional games.

The online toys and games retailing market analysis include product segment and geographic landscape.

Technavio's online toys and games retailing market is segmented as below:

By Product

  • activity and ride-on toys
  • infant and pre-school toys
  • plush toys
  • games and puzzles
  • others
By Geographical Landscape
  • North America
  • APAC
  • Europe
  • South America
  • Middle East and Africa
This study identifies emerging technologies as one of the prime reasons driving the online toys and games retailing market growth during the next few years. Also, sustainable and environmentally friendly toys and the emergence of 3D printing will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the online toys and games retailing market covers the following areas:
  • Online toys and games retailing market sizing
  • Online toys and games retailing market forecast
  • Online toys and games retailing market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online toys and games retailing market vendors that include Aldi Stores Ltd., Alibaba Group Holding Ltd., Amazon.com Inc., Fat Brain Holdings LLC, Fishpond Ltd, Hamleys of London Ltd., Kidding Around NYC, Kohls Inc, Le Toys Van Inc, Mary Arnold Toys, Nordstrom Inc, Overstock.com Inc, Qurate Retail Inc., Target Corp., The BFL Group, The Walt Disney Co., TinToyArcade.com LLC, Tru Kids Brand, UncommonGoods LLC, and Walmart Inc. Also, the online toys and games retailing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Product
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2021
    • Market outlook: Forecast for 2021-2026
      • Table Chart on Global - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on Global - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Table Data Table on Global Market: Year-over-year growth 2021-2026 (%)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2021 and 2026
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2021 and 2026
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2021 and 2026
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2021 and 2026
    • Market condition
      • Table Chart on Market condition - Five forces 2021 and 2026
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2021-2026 (%)
      • Table Data Table on Product - Market share 2021-2026 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Activity and ride-on toys - Market size and forecast 2021- 2026
      • Table Chart on Activity and ride-on toys - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on Activity and ride-on toys - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on Activity and ride-on toys - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Activity and ride-on toys - Year-over-year growth 2021-2026 (%)
    • Infant and pre-school toys - Market size and forecast 2021-2026
      • Table Chart on Infant and pre-school toys - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on Infant and pre-school toys - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on Infant and pre-school toys - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Infant and pre-school toys - Year-over-year growth 2021-2026 (%)
    • Plush toys - Market size and forecast 2021-2026
      • Table Chart on Plush toys - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on Plush toys - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on Plush toys - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Plush toys - Year-over-year growth 2021-2026 (%)
    • Games and puzzles - Market size and forecast 2021- 2026
      • Table Chart on Games and puzzles - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on Games and puzzles - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on Games and puzzles - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Games and puzzles - Year-over-year growth 2021-2026 (%)
    • Others - Market size and forecast 2021-2026
      • Table Chart on Others - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on Others - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on Others - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Others - Year-over-year growth 2021-2026 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2021-2026 (%)
      • Table Data Table on Market share by geography 2021-2026 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2021-2026
      • Table Chart on North America - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on North America - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on North America - Year-over-year growth 2021-2026 (%)
      • Table Data Table on North America - Year-over-year growth 2021-2026 (%)
    • APAC - Market size and forecast 2021-2026
      • Table Chart on APAC - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on APAC - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Table Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • Europe - Market size and forecast 2021-2026
      • Table Chart on Europe - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on Europe - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • South America - Market size and forecast 2021-2026
      • Table Chart on South America - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on South America - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on South America - Year-over-year growth 2021-2026 (%)
      • Table Data Table on South America - Year-over-year growth 2021-2026 (%)
    • Middle East and Africa - Market size and forecast 2021- 2026
      • Table Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • US - Market size and forecast 2021-2026
      • Table Chart on US - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on US - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on US - Year-over-year growth 2021-2026 (%)
      • Table Data Table on US - Year-over-year growth 2021-2026 (%)
    • China - Market size and forecast 2021-2026
      • Table Chart on China - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on China - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on China - Year-over-year growth 2021-2026 (%)
      • Table Data Table on China - Year-over-year growth 2021-2026 (%)
    • UK - Market size and forecast 2021-2026
      • Table Chart on UK - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on UK - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on UK - Year-over-year growth 2021-2026 (%)
      • Table Data Table on UK - Year-over-year growth 2021-2026 (%)
    • Japan - Market size and forecast 2021-2026
      • Table Chart on Japan - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on Japan - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on Japan - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Japan - Year-over-year growth 2021-2026 (%)
    • Germany - Market size and forecast 2021-2026
      • Table Chart on Germany - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on Germany - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Multipurpose toys and games
      • In-sync mobile and traditional games
      • Growing influence of movies and shows
    • Market challenges
      • Short life of merchandise and collectibles
      • Increasing popularity of e-games
      • Strict government regulations
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2021 and 2026
    • Market trends
      • Emerging technologies
      • Sustainable and environmentally friendly toys
      • Emergence of 3D printing
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Alibaba Group Holding Ltd.
      • Table Alibaba Group Holding Ltd. - Overview
      • Table Alibaba Group Holding Ltd. - Business segments
      • Table Alibaba Group Holding Ltd. - Key offerings
      • Table Alibaba Group Holding Ltd. - Segment focus
    • Amazon.com Inc.
      • Table Amazon.com Inc. - Overview
      • Table Amazon.com Inc. - Business segments
      • Table Amazon.com Inc. - Key news
      • Table Amazon.com Inc. - Key offerings
      • Table Amazon.com Inc. - Segment focus
    • Fat Brain Holdings LLC
      • Table Fat Brain Holdings LLC - Overview
      • Table Fat Brain Holdings LLC - Product / Service
      • Table Fat Brain Holdings LLC - Key offerings
    • Kohls Inc
      • Table Kohls Inc - Overview
      • Table Kohls Inc - Business segments
      • Table Kohls Inc - Key offerings
      • Table Kohls Inc - Segment focus
    • Nordstrom Inc
      • Table Nordstrom Inc - Overview
      • Table Nordstrom Inc - Business segments
      • Table Nordstrom Inc - Key news
      • Table Nordstrom Inc - Key offerings
      • Table Nordstrom Inc - Segment focus
    • Overstock.com Inc
      • Table Overstock.com Inc - Overview
      • Table Overstock.com Inc - Business segments
      • Table Overstock.com Inc - Key offerings
      • Table Overstock.com Inc - Segment focus
    • Target Corp.
      • Table Target Corp. - Overview
      • Table Target Corp. - Product / Service
      • Table Target Corp. - Key news
      • Table Target Corp. - Key offerings
    • The Walt Disney Co.
      • Table The Walt Disney Co. - Overview
      • Table The Walt Disney Co. - Business segments
      • Table The Walt Disney Co. - Key offerings
      • Table The Walt Disney Co. - Segment focus
    • TinToyArcade.com LLC
      • Table TinToyArcade.com LLC - Overview
      • Table TinToyArcade.com LLC - Product / Service
      • Table TinToyArcade.com LLC - Key offerings
    • Walmart Inc.
      • Table Walmart Inc. - Overview
      • Table Walmart Inc. - Business segments
      • Table Walmart Inc. - Key news
      • Table Walmart Inc. - Key offerings
      • Table Walmart Inc. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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