Global Online Sex Toys Market 2023-2027

Global Online Sex Toys Market 2023-2027


The online sex toys market is forecasted to grow by USD 13,408.58 mn during 2022-2027, accelerating at a CAGR of 12.45% during the forecast period. The report on the online sex toys market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing LGBTQ population in developed countries, rapid growth of e-commerce in APAC, and increase in prevalence of ED.

Technavio's online sex toys market is segmented as below:

By Gender
  • Female
  • Male
By Product
  • Adult vibrators
  • Erection rings
  • Dildos
  • Others
By Geographical Landscape
  • APAC
  • Europe
  • North America
  • South America
  • Middle East and Africa
This study identifies the increase in innovative marketing of sex toys as one of the prime reasons driving the online sex toys market growth during the next few years. Also, rebranding and repositioning of sex toys and product advancements and use of 3d printing technology will lead to sizable demand in the market.

The report on the online sex toys market covers the following areas:
  • Online sex toys market sizing
  • Online sex toys market forecast
  • Online sex toys market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online sex toys market vendors that include Bad Dragon Enterprises Inc., BMS Factory, Cliq Ltd., FUN FACTORY GmbH, Gizmoswala, JIMMYJANE, Landmark Group, LELOi AB, Lovetreats, Lovehoney Group Ltd., Ltd. Brands, Luvu Brands Inc., PHC Inc., Pipedream Products LLC, Reckitt Benckiser Group Plc, Tantus Inc., TENGA Co. Ltd., The Aneros Co., VIBRATEX Inc., and WOW Tech International GmbH. Also, the online sex toys market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Gender
      • Table Executive Summary – Chart on Market Segmentation by Product
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Table Data Table on Global Market: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Global online sex toys market 2017 - 2021
      • Table Historic Market Size – Data Table on global online sex toys market 2017 - 2021 ($ million)
    • Gender Segment Analysis 2017 - 2021
      • Table Historic Market Size – Gender Segment 2017 - 2021 ($ million)
    • Product Segment Analysis 2017 - 2021
      • Table Historic Market Size – Product Segment 2017 - 2021 ($ million)
    • Geography Segment Analysis 2017 - 2021
      • Table Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • Country Segment Analysis 2017 - 2021
      • Table Historic Market Size – Country Segment 2017 - 2021 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Gender
    • Market segments
      • Table Chart on Gender - Market share 2022-2027 (%)
      • Table Data Table on Gender - Market share 2022-2027 (%)
    • Comparison by Gender
      • Table Chart on Comparison by Gender
      • Table Data Table on Comparison by Gender
    • Female - Market size and forecast 2022-2027
      • Table Chart on Female - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Female - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Female - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Female - Year-over-year growth 2022-2027 (%)
    • Male - Market size and forecast 2022-2027
      • Table Chart on Male - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Male - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Male - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Male - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Gender
      • Table Market opportunity by Gender ($ million)
      • Table Data Table on Market opportunity by Gender ($ million)
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2022-2027 (%)
      • Table Data Table on Product - Market share 2022-2027 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Adult vibrators - Market size and forecast 2022-2027
      • Table Chart on Adult vibrators - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Adult vibrators - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Adult vibrators - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Adult vibrators - Year-over-year growth 2022-2027 (%)
    • Erection rings - Market size and forecast 2022-2027
      • Table Chart on Erection rings - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Erection rings - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Erection rings - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Erection rings - Year-over-year growth 2022-2027 (%)
    • Dildos - Market size and forecast 2022-2027
      • Table Chart on Dildos - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Dildos - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Dildos - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Dildos - Year-over-year growth 2022-2027 (%)
    • Others - Market size and forecast 2022-2027
      • Table Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Others - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Others - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ million)
      • Table Data Table on Market opportunity by Product ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2022-2027 (%)
      • Table Data Table on Market share by geography 2022-2027 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2022-2027
      • Table Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Table Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Table Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • Europe - Market size and forecast 2022-2027
      • Table Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • North America - Market size and forecast 2022-2027
      • Table Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Table Chart on North America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on North America - Year-over-year growth 2022-2027 (%)
    • South America - Market size and forecast 2022-2027
      • Table Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Table Chart on South America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on South America - Year-over-year growth 2022-2027 (%)
    • Middle East and Africa - Market size and forecast 2022- 2027
      • Table Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • China - Market size and forecast 2022-2027
      • Table Chart on China - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Table Chart on China - Year-over-year growth 2022-2027 (%)
      • Table Data Table on China - Year-over-year growth 2022-2027 (%)
    • US - Market size and forecast 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Table Chart on US - Year-over-year growth 2022-2027 (%)
      • Table Data Table on US - Year-over-year growth 2022-2027 (%)
    • Germany - Market size and forecast 2022-2027
      • Table Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • Japan - Market size and forecast 2022-2027
      • Table Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • Canada - Market size and forecast 2022-2027
      • Table Chart on Canada - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Canada - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Canada - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Canada - Year-over-year growth 2022-2027 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Growing LGBTQ population in developed countries
      • Rapid growth of e-commerce in APAC
      • Increase in prevalence of ED
    • Market challenges
      • Cultural taboos and stringent laws in regional markets
      • Availability of counterfeit products
      • Difficulties in marketing sex toys
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Increase in innovative marketing of sex toys
      • Rebranding and repositioning of sex toys
      • Product advancements and use of 3D printing technology
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Bad Dragon Enterprises Inc.
      • Table Bad Dragon Enterprises Inc. - Overview
      • Table Bad Dragon Enterprises Inc. - Product / Service
      • Table Bad Dragon Enterprises Inc. - Key offerings
    • BMS Factory
      • Table BMS Factory - Overview
      • Table BMS Factory - Product / Service
      • Table BMS Factory - Key offerings
    • Cliq Ltd.
      • Table Cliq Ltd. - Overview
      • Table Cliq Ltd. - Product / Service
      • Table Cliq Ltd. - Key offerings
    • FUN FACTORY GmbH
      • Table FUN FACTORY GmbH - Overview
      • Table FUN FACTORY GmbH - Product / Service
      • Table FUN FACTORY GmbH - Key offerings
    • JIMMYJANE
      • Table JIMMYJANE - Overview
      • Table JIMMYJANE - Product / Service
      • Table JIMMYJANE - Key offerings
    • Landmark Group
      • Table Landmark Group - Overview
      • Table Landmark Group - Product / Service
      • Table Landmark Group - Key offerings
    • LELOi AB
      • Table LELOi AB - Overview
      • Table LELOi AB - Product / Service
      • Table LELOi AB - Key offerings
    • Lovehoney Group Ltd.
      • Table Lovehoney Group Ltd. - Overview
      • Table Lovehoney Group Ltd. - Product / Service
      • Table Lovehoney Group Ltd. - Key offerings
    • Luvu Brands Inc.
      • Table Luvu Brands Inc. - Overview
      • Table Luvu Brands Inc. - Business segments
      • Table Luvu Brands Inc. - Key offerings
      • Table Luvu Brands Inc. - Segment focus
    • PHC Inc.
      • Table PHC Inc. - Overview
      • Table PHC Inc. - Product / Service
      • Table PHC Inc. - Key offerings
    • Reckitt Benckiser Group Plc
      • Table Reckitt Benckiser Group Plc - Overview
      • Table Reckitt Benckiser Group Plc - Business segments
      • Table Reckitt Benckiser Group Plc - Key offerings
      • Table Reckitt Benckiser Group Plc - Segment focus
    • Tantus Inc.
      • Table Tantus Inc. - Overview
      • Table Tantus Inc. - Product / Service
      • Table Tantus Inc. - Key offerings
    • TENGA Co. Ltd.
      • Table TENGA Co. Ltd. - Overview
      • Table TENGA Co. Ltd. - Product / Service
      • Table TENGA Co. Ltd. - Key offerings
    • The Aneros Co.
      • Table The Aneros Co. - Overview
      • Table The Aneros Co. - Product / Service
      • Table The Aneros Co. - Key offerings
    • WOW Tech International GmbH
      • Table WOW Tech International GmbH - Overview
      • Table WOW Tech International GmbH - Product / Service
      • Table WOW Tech International GmbH - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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