Market Research Logo

Global Online Premium Cosmetics Market 2017-2021

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
    • Industry outlook: Global online beauty and personal care
    • Market size and forecast
      • Table Global online beauty and personal care products market 2016-2021 ($ billions)
  • Market landscape
    • Market overview
      • Table Global online premium cosmetics market 2016-2021
    • Market size and forecast
      • Table Global online premium cosmetics market 2016-2021 ($ billions)
  • Economic indicators
    • Global economic indicators
      • Table Global Internet penetration rate 2010-2015 (% share per 100 people)
      • Table Global mobile subscription rate 2010-2015 (% share per 100 people)
      • Table Global urbanization rate 2011-2016 (% share per 100 people)
  • Five forces analysis
    • Table Global online premium cosmetics market: Five forces analysis
  • Market segmentation by product type
    • Global online premium cosmetics market by product type
      • Table Global online premium cosmetics market by product type 2016 and 2021 (% shareof revenue)
      • Table Global online premium skin care market 2016-2021 ($ billions)
      • Table Global online premium fragrance market 2016-2021 ($ billions)
      • Table Global online premium color cosmetics market 2016-2021 ($ billions)
      • Table Global online premium hair care market 2016-2021 ($ billions)
      • Table Global online premium sun care market 2016-2021 ($ billions)
      • Table Global online premium bath and shower market 2016-2021 ($ billions)
  • Geographical segmentation
    • Global online premium cosmetics market by geography
      • Table Global online premium cosmetics market by geography 2016 and 2021 (% share ofrevenue)
    • Online premium cosmetics market in Americas
      • Table Online premium cosmetics market in Americas 2016-2021 ($ billions)
    • Online premium cosmetics market in Europe
      • Table Online premium cosmetics market in Europe 2016-2021 ($ billions)
    • Online premium cosmetics market in APAC
      • Table Online premium cosmetics market in APAC 2016-2021 ($ billions)
    • Online premium cosmetics market in MEA
      • Table Online premium cosmetics market in MEA 2016-2021 ($ billions)
  • Key leading countries
    • Table Global online premium cosmetics market: Key leading countries in 2016
    • US
      • Table Online premium cosmetics market in the US 2016-2021 ($ billions)
    • Japan
      • Table Online premium cosmetics market in Japan 2016-2021 ($ billions)
    • Germany
      • Table Online premium cosmetics market in Germany 2016-2021 ($ billions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Digital marketing and consumer engagement on social media platforms
    • Technology integration providing showroom-like shopping experience
    • Increase in business partnerships with general eretailers and specialized beauty retailers
  • Vendor landscape
    • Competitive scenario
    • Other prominent vendors
      • Table Global online premium cosmetics market: Other prominent vendors
  • Key vendor analysis
    • CHANEL
      • Table CHANEL: Product overview
    • Coty
      • Table Coty: Product overview
    • Estée Lauder
      • Table Estée Lauder: Product overview
    • L'Oreal
      • Table L'Oreal: Product overview
    • LVMH
      • Table LMVH: Product overview
  • Appendix
    • List of abbreviations
  • Explore Technavio

Global Online Premium Cosmetics Market 2017-2021

About Online Premium Cosmetics

Cosmetics are beauty products that are used to improve and enhance the look of a person. These include skin and hair care products, fragrances, color makeup, sunscreens, and bath and shower products. They are primarily extracted from natural or chemical sources. The cost of premium cosmetics products starts from $70 and are available online through various D2C and e-commerce websites. The premium cosmetics market is concentrated with the presence of top players with major market shares.

Technavio’s analysts forecast the global online premium cosmetics market to grow at a CAGR of 9.66% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global online premium cosmetics market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • Europe
  • MEA
Technavio's report, Global Online Premium Cosmetics Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • CHANEL
  • Coty
  • Estée Lauder
  • L’Oreal
  • LVMH
Other prominent vendors
  • Bobbi Brown Professional Cosmetics
  • NARS Cosmetics
  • Kao
  • MAC
  • Shiseido
Market driver
  • Price comparison option enhancing product choices
  • For a full, detailed list, view our report
Market challenge
  • Growing concerns about consumer safety, security, and data privacy on digital platform
  • For a full, detailed list, view our report
Market trend
  • Digital marketing and consumer engagement on social media platforms
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Online Premium Cosmetics Market 2017-2021

Technavio recognizes the following companies as the key players in the global online premium cosmetics market: CHANEL, Coty, Estée Lauder, L’Oreal, and LVMH.

Other Prominent Vendors in the market are: Bobbi Brown Professional Cosmetics, NARS Cosmetics, Kao, MAC, Shiseido.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is digital marketing and consumer engagement on social media platforms. Product visibility is considered as one of the principal factors in the marketing strategy implemented by vendors in the online premium cosmetics market. Digital media plays a key role in online retail decision-making. For online retailers, this platform will no longer be restricted to just connecting and gaining feedback from customers.”

According to the report, one driver in the market is price comparison option enhancing product choices. Consumers prefer purchasing products that are affordable. Earlier, premium brands were mostly available in exclusive stores at high prices. However, with the advent of digitalization, online shopping has become a platform for consumers to purchase premium products at heavily discounted prices, which tend to attract customers. Online shopping provides customers with the advantage of comparing prices of the same product from different online retailers. Shopping websites also provide product reviews and ratings, which aid customers in their purchasing decisions.

Further, the report states that one challenge in the market is growing concerns about consumer safety, security, and data privacy on digital platform. The e-commerce platform has taken shopping to a new level. However, consumers have several concerns on safety, security and data privacy while purchasing products online. The lack of cybersecurity is one of the major concerns among consumers. E-commerce websites tend to save confidential details of customers such as their phone number, address, and bank details. Many websites do not maintain or implement stringent cybersecurity measures, which increases the risk of data breach by cyber criminals.

Companies Mentioned

CHANEL, Coty, Estée Lauder, L’Oreal, LVMH, Bobbi Brown Professional Cosmetics, NARS Cosmetics, Kao, MAC, Shiseido.

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report

;