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Global Online Lingerie Market 2017-2021

Global Online Lingerie Market 2017-2021

About Online Lingerie

Women's intimate wear and night clothes refer to lingerie. The global demand and adoption of lingerie are attributed to understanding the right trend, deciding the appropriate launch time, and selecting the right distribution channel. Online distribution channel includes brand-owned direct-to-consumer online channel, online channel for retailers, and pure-play online retailers.

Technavio’s analysts forecast the global online lingerie market to grow at a CAGR of 17.51% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global online lingerie market for 2017-2021. To calculate the market size, the report considers the revenue generated through the online sales of lingerie.

The market is divided into the following segments based on geography:

  • APAC,
  • Europe,
  • North America,
  • ROW
Technavio's report, Global Online Lingerie Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • PVH
  • L Brands
  • Maison Lejaby
  • LISE CHARMEL
  • Wolf Lingerie
Other prominent vendors
  • BACI LINGERIE
  • Groupe Chantelle
  • Etam
  • Hanesbrands
  • JOCKEY
  • Lindex
  • Triumph International
  • Wacoal
  • Wolford
Market driver
  • Cost benefit for retailers operating in online space
  • For a full, detailed list, view our report
Market challenge
  • Cost incurred on resolving technical issues and advertisement
  • For a full, detailed list, view our report
Market trend
  • Advent of subscription services
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Online Lingerie Market 2017-2021

Technavio recognizes the following companies as the key players in the global online lingerie market: PVH, L Brands, Maison Lejaby, LISE CHARMEL, and Wolf Lingerie.

Other Prominent Vendors in the market are: BACI LINGERIE, Groupe Chantelle, Etam, Hanesbrands, JOCKEY, Lindex, Triumph International, Wacoal, and Wolford.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Advent of subscription services. Over the past few years, several innovative pure-play online lingerie stores in the US, UK, and Australia have emerged. These new companies differ in terms of their offerings, customizing products, and technologically advanced services that they use. One of the newest trends that is being followed by most pure-play online lingerie stores is subscription services that they offer their customers. Subscription services require consumers to pay a fixed monthly fee, against which products are shipped with one to three pairs of lingerie a month.”

According to the report, one of the major drivers for this market is Cost benefit for retailers operating in online space. Lingerie has a very broad size range, all of which becomes difficult for brick and mortar stores to stock, due to shelf space. With online lingerie stores offering frequent discounts along with a wide range of stock, these stores also offer easy return and exchange policies, thereby attracting more consumers. Moreover, with increased number of working women and busy schedules, online lingerie stores are starting to act as a boon for women. This is because these stores have made access to essential personal care items, such as lingerie, easy. Basic necessities are being acquired with the least amount of exertion, making the experience all the more comfortable.

Further, the report states that one of the major factors hindering the growth of this market is Cost incurred on resolving technical issues and advertisement. One of the most essential aspects of online shopping is the availability of uninterrupted Internet connectivity. A poor Internet service can disrupt online shopping by disrupting the browsing experience and payment facilities, ultimately leading to customer dissatisfaction and frustration. Additional problems like server crashes during online payments or breaches of confidentiality while purchasing a product leading to fraud and theft can affect consumer trust in the retail platform and reduce its volume sales.

Companies Mentioned

PVH, L Brands, Maison Lejaby, LISE CHARMEL, Wolf Lingerie, BACI LINGERIE, Groupe Chantelle, Etam, Hanesbrands, JOCKEY, Lindex, Triumph International, Wacoal, and Wolford.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
      • Table Global lingerie market: Overview
    • Parent market: Global lingerie market
      • Table Global lingerie market 2016-2021 ($ billions)
      • Table Global lingerie market: Segmentation by price-range 2016 (% share of revenue)
      • Table Global intimate apparel market: Value chain analysis
  • Market landscape
    • Market overview
      • Table Global online lingerie market
    • Market size and forecast
      • Table Global online lingerie market 2016-2021 ($ billions)
      • Table Market share of online lingerie sales compared to offline retail channels 2016-2021 (% share of revenue)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by products
    • Global online lingerie market by product
      • Table Global online lingerie market: Segmentation by product
      • Table Global online lingerie market: Segmentation by product (% share of revenue)
    • Global online lingerie market for bras
      • Table Global online lingerie market by bras 2016-2021 ($ billions)
    • Global online lingerie market by panties
      • Table Global online lingerie market by panties 2016-2021 ($ billions)
    • Global online lingerie market by others
      • Table Global online lingerie market by others 2016-2021 ($ billions)
  • Geographical segmentation
    • Global online lingerie market by geography
      • Table Global online lingerie market: Segmentation by geography 2016 and 2021 (% share of revenue)
    • Online lingerie market in Europe
      • Table Online lingerie market in Europe 2016-2021 ($ billions)
    • Online lingerie market in North America
      • Table Online lingerie market in North America 2016-2021 ($ billions)
    • Online lingerie market in APAC
      • Table Online lingerie market in APAC 2016-2021 ($ billions)
    • Online lingerie market in ROW
      • Table Online lingerie market in ROW 2016-2021 ($ billions)
  • Key leading countries
    • Table Key leading countries 2016 (% share of revenue)
    • US
    • China
    • Germany
    • UK
    • Japan
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Advent of subscription services
    • Cutting edge technology paired with social media platforms
    • Availability of top brands, measurement apps, and location-based services
  • Vendor landscape
    • Competitive scenario
  • Key vendor analysis
    • PVH
      • Table PVH: Business segmentation 2016 (% share of revenue)
      • Table PVH: Geographical segmentation 2016 (% share of revenue)
      • Table PVH: Recent highlights
    • L Brands
    • Maison Lejaby
      • Table Maison Lejaby: Product segmentation
      • Table Maison Lejaby: Product portfolio
    • LISE CHARMEL
      • Table LISE CHARMEL: Brands
      • Table LISE CHARMEL: Products portfolio
    • Wolf Lingerie
      • Table Wolf Lingerie: Brands
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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