Global Online Lingerie Market 2017-2021
About Online Lingerie
Women's intimate wear and night clothes refer to lingerie. The global demand and adoption of lingerie are attributed to understanding the right trend, deciding the appropriate launch time, and selecting the right distribution channel. Online distribution channel includes brand-owned direct-to-consumer online channel, online channel for retailers, and pure-play online retailers.
Technavio’s analysts forecast the global online lingerie market to grow at a CAGR of 17.51% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global online lingerie market for 2017-2021. To calculate the market size, the report considers the revenue generated through the online sales of lingerie.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Online Lingerie Market 2017-2021
Technavio recognizes the following companies as the key players in the global online lingerie market: PVH, L Brands, Maison Lejaby, LISE CHARMEL, and Wolf Lingerie.
Other Prominent Vendors in the market are: BACI LINGERIE, Groupe Chantelle, Etam, Hanesbrands, JOCKEY, Lindex, Triumph International, Wacoal, and Wolford.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Advent of subscription services. Over the past few years, several innovative pure-play online lingerie stores in the US, UK, and Australia have emerged. These new companies differ in terms of their offerings, customizing products, and technologically advanced services that they use. One of the newest trends that is being followed by most pure-play online lingerie stores is subscription services that they offer their customers. Subscription services require consumers to pay a fixed monthly fee, against which products are shipped with one to three pairs of lingerie a month.”
According to the report, one of the major drivers for this market is Cost benefit for retailers operating in online space. Lingerie has a very broad size range, all of which becomes difficult for brick and mortar stores to stock, due to shelf space. With online lingerie stores offering frequent discounts along with a wide range of stock, these stores also offer easy return and exchange policies, thereby attracting more consumers. Moreover, with increased number of working women and busy schedules, online lingerie stores are starting to act as a boon for women. This is because these stores have made access to essential personal care items, such as lingerie, easy. Basic necessities are being acquired with the least amount of exertion, making the experience all the more comfortable.
Further, the report states that one of the major factors hindering the growth of this market is Cost incurred on resolving technical issues and advertisement. One of the most essential aspects of online shopping is the availability of uninterrupted Internet connectivity. A poor Internet service can disrupt online shopping by disrupting the browsing experience and payment facilities, ultimately leading to customer dissatisfaction and frustration. Additional problems like server crashes during online payments or breaches of confidentiality while purchasing a product leading to fraud and theft can affect consumer trust in the retail platform and reduce its volume sales.
PVH, L Brands, Maison Lejaby, LISE CHARMEL, Wolf Lingerie, BACI LINGERIE, Groupe Chantelle, Etam, Hanesbrands, JOCKEY, Lindex, Triumph International, Wacoal, and Wolford.
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