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Global Online Home Decor Market 2017-2021

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Global furniture market
      • Table Global furniture market 2016-2021 ($ billions)
  • Market landscape
    • Global online home decor market
      • Table Global online home decor market 2016
      • Table Global online home decor market: Supply chain
      • Table Global online home decor market 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Global online home decor market by product
      • Table Global online home decor market: Segmentation by product 2016-2021 ($ billions)
      • Table Global online home decor market: Segmentation by product 2016 and 2021 (%share of revenue)
    • Global online home furniture market
      • Table Global online home furniture market 2016-2021 ($ billions)
    • Global online home furnishing market
      • Table Global online home furnishing market 2016-2021 ($ billions)
    • Global online market for other home decorative products
      • Table Global online market for other home decorative products 2016-2021 ($ billions)
  • Geographical segmentation
    • Global online home decor market by geography
      • Table Global online home decor market: Segmentation by geography 2016-2021 ($billions)
      • Table Global online home decor market: Segmentation by geography 2016 and 2021 ($billions)
    • Online home decor market in Europe
      • Table Online home decor market in Europe 2016-2021 ($ billions)
    • Online home decor market in Americas
      • Table Online home decor market in Americas 2016-2021 ($ billions)
    • Online home decor market in APAC
      • Table Online home decor market in APAC 2016-2021 ($ billions)
    • Online home decor market in MEA
      • Table Online home decor market in MEA 2016-2021 ($ billions)
  • Key leading countries
    • Global online home decor market
      • Table Global online home decor market 2016: Key leading countries (% share of revenue)
    • US
    • Germany
    • UK
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Increasing demand for eco-friendly furnishings
    • Enhancement of consumer experience through technologies
    • Rising popularity of interior designing
    • Increase in demand for multifunctional furniture
    • Increasing media coverage
  • Vendor landscape
    • Competitive scenario
    • Competitive strategies
    • Comparative analysis of key vendors
      • Table Key vendors: Comparison of operating margin 2016
      • Table Key vendors: Comparison of sales growth 2016
      • Table Key vendors: Analysis on geographical presence 2016
      • Table Key vendors: Comparative analysis of revenue, product portfolio, and geographical presence 2016
  • Key vendor analysis
    • Amazon.com
      • Table Amazon.com: Business segmentation 2016 (% share of revenue)
      • Table Amazon.com: Geographical segmentation 2016 (% share of revenue)
    • Bed Bath & Beyond
      • Table Bed Bath & Beyond: Product offerings 2016
    • Inter IKEA Systems
      • Table Inter IKEA Systems: Business segmentation 2015 (% share of revenue)
      • Table Inter IKEA Systems: Geographical segmentation 2015 (% share of revenue)
      • Table Inter IKEA Systems: Top selling countries 2015
      • Table Inter IKEA Systems: Product portfolio
    • Wayfair
      • Table Wayfair: Business segmentation 2016 (% share of revenue)
      • Table Wayfair: Geographical segmentation 2016 (% share of revenue)
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

Global Online Home Decor Market 2017-2021

About Online Home Decor

Home decor products are those that enhance the aesthetic appeal of the house. Home decor products include paintings, frames, posters, wall mirrors, furniture, vases, decorative stickers, and many more. The global online home decor market encompasses three major product segments; home furniture, home furnishing, and other home decorative products.

Technavio’s analysts forecast the global online home decor market to grow at a CAGR of 19.64% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global online home decor market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • Europe
  • MEA
Technavio's report, Global Online Home Decor Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Amazon
  • Bed Bath & Beyond
  • Inter IKEA Systems
  • Wayfair
Other prominent vendors
  • Ashley Furniture Industries
  • The Mine
  • Cabela's
  • Carrefour
  • Costco Wholesale
  • Herman Miller
  • Home24
  • jcp Media
  • OTTO
  • Sears Brands
  • target brands
  • Tesco.com
  • Walmart Stores
Market driver
  • Growing demand for premium furniture
  • For a full, detailed list, view our report
Market challenge
  • High operational costs
  • For a full, detailed list, view our report
Market trend
  • Increasing demand for eco-friendly furnishings
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Online Home Decor Market 2017-2021

Technavio recognizes the following companies as the key players in the global online home decor market: Amazon, Bed Bath & Beyond, Inter IKEA Systems, and Wayfair.

Other Prominent Vendors in the market are: Ashley Furniture Industries, The Mine, Cabela's, Carrefour, Costco Wholesale, Herman Miller, Home24, jcp Media, OTTO, Sears Brands, target brands, Tesco, and Walmart Stores.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Increasing demand for eco-friendly furnishings. Rising consciousness of a healthy environment has increased the demand for eco-friendly furniture and other furnishings. Awareness of consumers of the ill effects of deforestation on the climate and the effects of toxic finishes in the air inside homes have led many furniture manufacturers to go green. Market players offer a wide range of aesthetic furniture made of bamboo that is stronger and harder than most other types of wood, including oak. Companies such as Greenington and Palecek are involved in the production of eco-friendly furniture.”

According to the report, one of the major drivers for this market is Growing demand for premium furniture. At present, customers are opting for luxury furniture brands because of economic growth and increase in their purchasing power, thereby increasing the significance of home decor. High-end furniture is considered a status symbol by the premium and ultra-premium segment of consumers because they prefer buying designer furniture, floor coverings, and textiles. Consumers are also opting for premium furniture for their home offices. The demand for luxury home decor is growing gradually in the emerging nations of APAC and MEA such as China, the UAE, and South Korea.

Further, the report states that one of the major factors hindering the growth of this market is High operational costs. The increased cost pressure on manufacturers due to the increasing competition in the market is adversely affecting the market. Inter IKEA Systems, one of the prominent vendors in the market, dominates the furniture manufacturing and retail markets in most of the developed countries. However, at present, the company is facing immense competition from its peers Baker Furniture, Century Furniture, and Ashley Furniture Industries. As a result, Inter IKEA Systems has abandoned the premium-pricing strategy for its furniture and has reduced its prices.

Companies Mentioned

Amazon, Bed Bath & Beyond, Inter IKEA Systems, Wayfair, Ashley Furniture Industries, The Mine, Cabela's, Carrefour, Costco Wholesale, Herman Miller, Home24, jcp Media, OTTO, Sears Brands, target brands, Tesco, and Walmart Stores.

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