Global Online Classified Ad Platform Market 2022-2026

Global Online Classified Ad Platform Market 2022-2026

Technavio has been monitoring the online classified ad platform market and it is poised to grow by $ 16.1 bn during 2022-2026, decelerating at a CAGR of 10.36% during the forecast period. Our report on the online classified ad platform market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis of the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growth in mobile classified advertising, the low cost of online advertising, and rapidly declining print advertising.

The online classified ad platform market analysis includes business segment and geographic landscape.

Technavio's online classified ad platform market is segmented as below:

By Business

  • Horizontal
  • Vertical
By Geographical Landscape
  • North America
  • APAC
  • Europe
  • The Middle East and Africa
  • South America
This study identifies the growing popularity of real-time bidding (RTB) as one of the prime reasons driving the online classified ad platform market growth during the next few years. Also, growth in social media advertising and growth of the video format will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the online classified ad platform market covers the following areas:
  • Online classified ad platform market sizing
  • Online classified ad platform market forecast
  • Online classified ad platform market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online classified ad platform market vendors that include Craigslist Inc., Cracker classified, eBay Inc., Free classified, Geebo Inc., Hagen Software Inc., Hoobly classifieds, Kugli.com, Locanto, Oodle Holdings LLC, Prosus NV, Publishing Properties Ltd., Quikr India Pvt. Ltd., recycler.com, SaleSpider Media Inc., Softfornet Solutions Ltd., TROVIT SEARCH S.L.U, USNetAds LLC, and Wantedwants.com. Also, the online classified ad platform market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Business Segment
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2021
    • Market outlook: Forecast for 2021-2026
      • Table Chart on Global - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on Global - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Table Data Table on Global Market: Year-over-year growth 2021-2026 (%)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between2021 and 2026
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2021 and 2026
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2021 and 2026
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2021 and 2026
    • Market condition
      • Table Chart on Market condition - Five forces 2021 and 2026
  • Market Segmentation by Business Segment
    • Market segments
      • Table Chart on Market Segmentation by Business Segment - Market share 2021-2026 (%)
      • Table Data Table on Market Segmentation by Business Segment - Market share 2021-2026 (%)
    • Comparison by Market Segmentation by Business Segment
      • Table Chart on Comparison by Market Segmentation by Business Segment
      • Table Data Table on Comparison by Market Segmentation by Business Segment
    • Horizontal - Market size and forecast 2021-2026
      • Table Chart on Horizontal - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on Horizontal - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on Horizontal - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Horizontal - Year-over-year growth 2021-2026 (%)
    • Vertical - Market size and forecast 2021-2026
      • Table Chart on Vertical - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on Vertical - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on Vertical - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Vertical - Year-over-year growth 2021-2026 (%)
    • Market opportunity by Market Segmentation by Business Segment
      • Table Market opportunity by Market Segmentation by Business Segment ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2021-2026 (%)
      • Table Data Table on Market share by geography 2021-2026 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2021-2026
      • Table Chart on North America - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on North America - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on North America - Year-over-year growth 2021-2026 (%)
      • Table Data Table on North America - Year-over-year growth 2021-2026 (%)
    • APAC - Market size and forecast 2021-2026
      • Table Chart on APAC - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on APAC - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Table Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • Europe - Market size and forecast 2021-2026
      • Table Chart on Europe - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on Europe - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • Middle East and Africa - Market size and forecast 2021- 2026
      • Table Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • South America - Market size and forecast 2021-2026
      • Table Chart on South America - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on South America - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on South America - Year-over-year growth 2021-2026 (%)
      • Table Data Table on South America - Year-over-year growth 2021-2026 (%)
    • US - Market size and forecast 2021-2026
      • Table Chart on US - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on US - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on US - Year-over-year growth 2021-2026 (%)
      • Table Data Table on US - Year-over-year growth 2021-2026 (%)
    • China - Market size and forecast 2021-2026
      • Table Chart on China - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on China - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on China - Year-over-year growth 2021-2026 (%)
      • Table Data Table on China - Year-over-year growth 2021-2026 (%)
    • UK - Market size and forecast 2021-2026
      • Table Chart on UK - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on UK - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on UK - Year-over-year growth 2021-2026 (%)
      • Table Data Table on UK - Year-over-year growth 2021-2026 (%)
    • Japan - Market size and forecast 2021-2026
      • Table Chart on Japan - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on Japan - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on Japan - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Japan - Year-over-year growth 2021-2026 (%)
    • Germany - Market size and forecast 2021-2026
      • Table Chart on Germany - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on Germany - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Growth in mobile classified advertising
      • Low cost of online advertising
      • Rapidly declining print advertising
    • Market challenges
      • Short life span of online classified ads
      • Availability of alternative advertising platforms
      • Fraudulent activities
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2021 and 2026
    • Market trends
      • Growing popularity of real-time bidding (RTB)
      • Growth in social media advertising
      • Growth of the video format
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Craigslist Inc.
      • Table Craigslist Inc. - Overview
      • Table Craigslist Inc. - Product / Service
      • Table Craigslist Inc. - Key offerings
    • Cracker classified
      • Table Cracker classified - Overview
      • Table Cracker classified - Product / Service
      • Table Cracker classified - Key offerings
    • eBay Inc.
      • Table eBay Inc. - Overview
      • Table eBay Inc. - Business segments
      • Table eBay Inc. - Key news
      • Table eBay Inc. - Key offerings
    • Kugli.com
      • Table Kugli.com - Overview
      • Table Kugli.com - Product / Service
      • Table Kugli.com - Key offerings
    • Locanto
      • Table Locanto - Overview
      • Table Locanto - Product / Service
      • Table Locanto - Key offerings
    • Oodle Holdings LLC
      • Table Oodle Holdings LLC - Overview
      • Table Oodle Holdings LLC - Product / Service
      • Table Oodle Holdings LLC - Key offerings
    • Prosus NV
      • Table Prosus NV - Overview
      • Table Prosus NV - Business segments
      • Table Prosus NV - Key offerings
      • Table Prosus NV - Segment focus
    • Publishing Properties Ltd.
      • Table Publishing Properties Ltd. - Overview
      • Table Publishing Properties Ltd. - Product / Service
      • Table Publishing Properties Ltd. - Key offerings
    • recycler.com
      • Table recycler.com - Overview
      • Table recycler.com - Product / Service
      • Table recycler.com - Key offerings
    • Softfornet Solutions Ltd.
      • Table Softfornet Solutions Ltd. - Overview
      • Table Softfornet Solutions Ltd. - Product / Service
      • Table Softfornet Solutions Ltd. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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