Global Online Classified Ad Platform Market 2016-2020
About Online Classified Advertising
Online classified advertising is one of the fastest-growing types of online advertising. It covers a broad range of ads related to the buying and selling of products and services. There are a wide variety of online classified ads that can be categorized under automobiles, electronics, real estate, education, apparels, pets, furniture, machinery tools and kits, jobs, matrimony, and house services. Online classified ads have evolved from newspaper classified ads that covered various sections and categories. This type of advertising platform offers individuals both free and paid versions of listings. Normal ads allow users to list their products or services free of cost, whereas featured ads charge a fee for the listings.
Technavio’s analysts forecast the global online classified ad platform market to grow at a CAGR of 8.12% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global online classified ad platform market for 2016-2020. To calculate the market size, the report considers the revenue generated from online classified ad platforms.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Online Classified Ad Platform Market 2016-2020
Technavio recognizes the following companies as the key players in the global online classified ad platform market: Craigslist, eBay, OLX, and Oodle.
Other Prominent Vendors in the market are: backpage, Kedna, Kugli, Locanto, PennySaver, Recycler Classified Network, Sell, Singapore Press, Trovit Search, USFreeads, and Yakaz.
Commenting on the report, an analyst from Technavio’s team said: “One of the major trends in the online classified ads is the increased penetration of RTB. RTB advertising is an emerging trend in the global online classified ad platform market. It involves the buying and selling of online advertising display inventory through a bidding process. It allows advertisers to bid for online inventory on online classified ad platforms that best fit their buyer profile. RTB is the leading type of programmatic advertising, which has an auction environment provided by advertising exchanges/marketplaces.”
According to the report, low cost of online advertising will be a key driver for market growth. Advertising plays a major role in the penetration of new products in the market. It helps in increasing the awareness about products, creating an interest for products among buyers, and expanding the reach of products. It plays a crucial role in expanding the market for products in remote areas by using effective means of communication. Though advertising is one of the best ways to sell products, it remains a challenge for manufacturers with low budgets. Online advertising allows advertisers to advertise their products at minimal or no cost, unlike offline outdoor advertising platforms that are highly expensive. Online classified advertising helps manufacturers to list their products on normal or featured ad platforms and also allows them to count the number of views for their ads.
Further, the report states that though the online classified ad platform market accounted for a small share of 12.66% in the global online advertising market in 2015, it is expected to grow at a fast rate during the forecast period. However, the competition is intense from alternative platforms that hold larger shares of the market compared with the online classified ad platform, which is a major challenge for vendors in the global online classified ad platform market.
Craigslist, eBay, OLX, Oodle, backpage, Kedna, Kugli, Locanto, PennySaver, Recycler Classified Network, Sell, Singapore Press, Trovit Search, USFreeads, Yakaz.
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