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Global Online Classified Ad Platform Market 2016-2020

Global Online Classified Ad Platform Market 2016-2020

About Online Classified Advertising

Online classified advertising is one of the fastest-growing types of online advertising. It covers a broad range of ads related to the buying and selling of products and services. There are a wide variety of online classified ads that can be categorized under automobiles, electronics, real estate, education, apparels, pets, furniture, machinery tools and kits, jobs, matrimony, and house services. Online classified ads have evolved from newspaper classified ads that covered various sections and categories. This type of advertising platform offers individuals both free and paid versions of listings. Normal ads allow users to list their products or services free of cost, whereas featured ads charge a fee for the listings.

Technavio’s analysts forecast the global online classified ad platform market to grow at a CAGR of 8.12% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global online classified ad platform market for 2016-2020. To calculate the market size, the report considers the revenue generated from online classified ad platforms.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Online Classified Ad Platform Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Craigslist
  • eBay
  • OLX
  • Oodle
Other prominent vendors
  • Backpage
  • Kedna
  • Kugli
  • Locanto
  • PennySaver
  • Recycler Classified Network
  • Sell
  • Singapore Press
  • Trovit Search
  • USFreeads
  • Yakaz
Market driver
  • Rapidly declining print advertising
  • For a full, detailed list, view our report
Market challenge
  • Short life span of online classified ads
  • For a full, detailed list, view our report
Market trend
  • Growth in social media advertising
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Online Classified Ad Platform Market 2016-2020

Technavio recognizes the following companies as the key players in the global online classified ad platform market: Craigslist, eBay, OLX, and Oodle.

Other Prominent Vendors in the market are: backpage, Kedna, Kugli, Locanto, PennySaver, Recycler Classified Network, Sell, Singapore Press, Trovit Search, USFreeads, and Yakaz.

Commenting on the report, an analyst from Technavio’s team said: “One of the major trends in the online classified ads is the increased penetration of RTB. RTB advertising is an emerging trend in the global online classified ad platform market. It involves the buying and selling of online advertising display inventory through a bidding process. It allows advertisers to bid for online inventory on online classified ad platforms that best fit their buyer profile. RTB is the leading type of programmatic advertising, which has an auction environment provided by advertising exchanges/marketplaces.”

According to the report, low cost of online advertising will be a key driver for market growth. Advertising plays a major role in the penetration of new products in the market. It helps in increasing the awareness about products, creating an interest for products among buyers, and expanding the reach of products. It plays a crucial role in expanding the market for products in remote areas by using effective means of communication. Though advertising is one of the best ways to sell products, it remains a challenge for manufacturers with low budgets. Online advertising allows advertisers to advertise their products at minimal or no cost, unlike offline outdoor advertising platforms that are highly expensive. Online classified advertising helps manufacturers to list their products on normal or featured ad platforms and also allows them to count the number of views for their ads.

Further, the report states that though the online classified ad platform market accounted for a small share of 12.66% in the global online advertising market in 2015, it is expected to grow at a fast rate during the forecast period. However, the competition is intense from alternative platforms that hold larger shares of the market compared with the online classified ad platform, which is a major challenge for vendors in the global online classified ad platform market.



Companies Mentioned

Craigslist, eBay, OLX, Oodle, backpage, Kedna, Kugli, Locanto, PennySaver, Recycler Classified Network, Sell, Singapore Press, Trovit Search, USFreeads, Yakaz.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
      • Table Regions considered for global online classified ad platform market 2015-2020
    • End-user segments
    • Base year
    • Vendor segmentation
    • Summation error
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Overview of global online classified ad platform market
    • Product life cycle
      • Table Product life cycle of online classified ad platform
    • Global online advertising market
      • Table Global online advertising market 2015-2020 ($ billions)
    • Online classified ads in global online advertising market
      • Table Online classified ads in global online advertising market 2015-2020 (YoY growth rate)
    • Global online classified ad platform market
      • Table Global online classified ad platform market 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by business model
    • Global online classified ad platform market by business model
      • Table Global online classified ad platform market by business model 2015-2020 (% share)
      • Table Revenue comparison of global online classified ad platform market by business model ($ billions)
      • Table CAGR comparison of global online classified ad platform market by business model 2015-2020
    • Global online classified ad platform market by horizontal model
      • Table Global online classified ad platform market by horizontal model 2015-2020 ($ billions)
    • Global online classified ad platform market by vertical model
      • Table Global online classified ad platform market by vertical model 2015-2020 ($ billions)
  • Market segmentation by category
    • Global online classified ad platform market by category
      • Table Global online classified ad platform market by category 2015 (% share)
  • Buying criteria
    • Table Buying criteria for online classified ad platforms
  • Market segmentation by type
    • Global online classified ad platform market by type
      • Table Global online classified ad platform market by type 2015-2020 (% share)
      • Table Revenue comparison of global online classified ad platform market by type 2015-2020 ($ billions)
      • Table CAGR comparison of global online classified ad platform market by type 2015-2020
    • Global online classified ad platform market by normal ads
      • Table Global online classified ad platform market by normal ads 2015-2020 ($ billions)
    • Global online classified ad platform market by featured ads
      • Table Global online classified ad platform market by featured ads 2015-2020 ($ billions)
  • Geographical segmentation
    • Global online classified ad platform market by geography
      • Table Global online classified ad platform market by geography 2015-2020 (% share)
      • Table Revenue comparison of global online classified ad platform market by geography ($ billions)
      • Table CAGR comparison of global online classified ad platform market by geography 2015-2020
    • Online classified ad platform market in Americas
      • Table Online classified ad platform market in Americas 2015-2020 ($ billions)
    • Online classified ad platform market in EMEA
      • Table Online classified ad platform market in EMEA 2015-2020 ($ billions)
    • Online classified ad platform market in APAC
      • Table Online classified ad platform market in APAC 2015-2020 ($ billions)
  • Key leading countries
    • Table Key leading countries in global online classified ad platform market 2015 (% share)
    • Table Revenues and market shares of leading countries 2015
  • Market drivers
    • Table Global print advertising market 2015-2020 ($ billions)
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Table Global social media advertising expenditure 2015-2020 ($ billions)
  • Vendor landscape
    • Competitive scenario
    • Key vendors
    • Other prominent vendors
      • Table Other prominent vendors 2015
  • Appendix
    • List of abbreviations
  • Explore Technavio

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