Global Oatmeal Market 2017-2021
Technavio Announces the Publication of its Research Report – Global Oatmeal Market 2017-2021
Technavio recognizes the following companies as the key players in the global oatmeal market: General Mills, Kellogg, Nestle, Quaker Oats Company, and Weetabix
Other Prominent Vendors in the market are: Attune Foods, Avena Foods, Blue Lake Milling, Bob’s Red Mill Natural Foods, Dr. McDougall's Right Foods, POST CONSUMER BRANDS, Richardson International, Sturm Foods, thinkThin, and Tortofood.com.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Inclination toward savory flavor. Cereals are usually consumed in a sweet flavor. With the innovations in tastes and flavors, cereals were mixed with different ingredients like fruits and nuts, but still in sweet flavor. With the changing outlook toward health, people are now more vigilant about their calorie consumption and are reducing their sugar intake. To reduce this unnecessary calorie intake, people are now trying savory flavors of oatmeal. This will reduce the amount of sugar intake, which is a major source of diabetes and cholesterol problems.”
According to the report, one of the major drivers for this market is Growing inclination toward healthy food. With growing health issues such as obesity and cholesterol, people have shifted toward healthy eating, that is, food that provides energy and is low in calories. The major rise in the demand of oatmeal is because of its rich fiber content, which helps in regulating the digestion process and reducing the level of bad cholesterol in the body.
Further, the report states that one of the major factors hindering the growth of this market is Competition from other cereals. With the widespread presence of organized retail and inclination of people toward healthy eating, several types of breakfast cereals have been introduced in the market. These comprise wheat flakes, corn flakes, and rice flakes. Among these cereals, corn flakes have been the major shareholder in the cereals market since long.
General Mills, Kellogg, Nestle, Quaker Oats Company, and Weetabix, Attune Foods, Avena Foods, Blue Lake Milling, Bob’s Red Mill Natural Foods, Dr. McDougall's Right Foods, POST CONSUMER BRANDS, Richardson International, Sturm Foods, thinkThin, and Tortofood.com.
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