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Global Oatmeal Market 2017-2021

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
      • Table Global oatmeal market in global breakfast cereal market 2016 ($ billions)
  • Market landscape
    • Global oatmeal market
      • Table Global oatmeal market: An overview
    • Market size and forecast
      • Table Global oatmeal market by revenue 2016-2021 ($ billions)
      • Table Global oatmeal market by volume 2016-2021 (million tons)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by distribution channel
    • Global oatmeal market by distribution channel
      • Table Global oatmeal market by distribution channel 2016 (% share of revenue)
  • Market segmentati on by Application
    • Global oatmeal market by application type
      • Table Global oatmeal market by application type 2016 (% share of revenue)
    • Global instant rolled oats market
      • Table Global instant rolled oats market 2016-2021 ($ billions)
      • Table Global whole oat grain market 2016-2021 ($ billions)
    • Global regular oats market
      • Table Global regular oats market 2016-2021 ($ billions)
    • Global steel-cut oats market
      • Table Global steel-cut oats market 2016-2021 ($ billions)
    • Others
  • Market segmentati on by product category
    • Global oatmeal market by product category
      • Table Global oatmeal market by product category 2016 and 2021 (% share of revenue)
    • Global hot oatmeal market
      • Table Global hot oatmeal market 2016-2021 ($ billions)
    • Global cold oatmeal market
      • Table Global cold oatmeal market 2016-2021 ($ billions)
  • Geographical segmentation
    • Global oatmeal market by geography
      • Table Global oatmeal market by geography 2016 and 2021 (% share of revenue)
      • Table CAGR growth in different regions 2016-2021 (%)
    • Oatmeal market in EMEA
      • Table Oatmeal market in EMEA 2016-2021 ($ billions)
    • Oatmeal market in the Americas
      • Table Oatmeal market in the Americas 2016-2021 ($ billions)
    • Oatmeal market in APAC
      • Table Oatmeal market in APAC 2016-2021 ($ billions)
  • Key leading countries
    • Table Key leading countries 2016
    • Oatmeal market in the US
      • Table Oatmeal market in the US 2016-2021 ($ millions)
    • Oatmeal market in Russia
      • Table Oatmeal market in Russia 2016-2021 ($ millions)
    • Oatmeal market in Canada
      • Table Oatmeal market in Canada 2016-2021 ($ millions)
    • Oatmeal market in Australia
      • Table Oatmeal market in Australia 2016-2021 ($ millions)
    • Oatmeal market in the UK
      • Table Oatmeal market in the UK 2016-2021 ($ millions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Inclination toward savory flavor
    • Increasing demand for organic cereals
  • Vendor landscape
    • Competitive scenario
      • Table Key vendors in the global oatmeal market 2016
      • Table Competitive Assessment 2016
  • Key vendor analysis
    • General Mills
      • Table General Mills net sales by product 2016
      • Table General Mills: Product portfolio
      • Table General Mills: Recent developments
    • Kellogg
      • Table Kellogg: Product portfolio
      • Table Kellogg: Recent developments
    • Nestlé
      • Table Nestlé: Product portfolio
      • Table Nestlé: Recent developments
    • Quaker Oats Company
      • Table Quaker Foods shares in PepsiCo 2016 (% share of revenue)
      • Table Quaker Oats Company: Product portfolio
      • Table Quaker Oats Company: Recent developments
    • Weetabix
      • Table Weetabix: Product portfolio
      • Table Weetabix: Key news
    • Other prominent vendors
      • Table Other prominent vendors 2016
  • Appendix
    • List of abbreviations
  • Explore Technavio

Global Oatmeal Market 2017-2021

About Oatmeal

  • Oatmeal refers to processed oats that are ground, rolled, or steel cut. Oat grains are processed through several stages to obtain oatmeal. Oatmeal is consumed as cereal and used in granola bars and other food preparations. There is a large market for oatmeal in the developed nations of the West, where oatmeal is popularly consumed as a breakfast item. However, the market for oatmeal is currently expanding in many developing countries as well, owing to the rising trend of healthy eating. It can be predicted that this trend will likely increase the consumption of oatmeal and the customer base of vendors that offer oatmeal globally, over the next five years.
Technavio’s analysts forecast the global oatmeal market to grow at a CAGR of 3.45% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global oatmeal market for 2017-2021. To calculate the market size, the report considers the volume and value of the global oatmeal market.

The market is divided into the following segments based on geography:
  • Americas
  • APAC
  • EMEA
Technavio's report, Global Oatmeal Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • General Mills
  • Kellogg
  • Nestle
  • Quaker Oats Company
  • Weetabix
Other prominent vendors
  • Attune Foods
  • Avena Foods
  • Blue Lake Milling
  • Bob’s Red Mill Natural Foods
  • Dr. McDougall's Right Foods
  • POST CONSUMER BRANDS
  • Richardson International
  • Sturm Foods
  • thinkThin
  • Tortofood.com
Market driver
  • Growing inclination toward healthy food
  • For a full, detailed list, view our report
Market challenge
  • Competition from other cereals
  • For a full, detailed list, view our report
Market trend
  • Inclination toward savory flavor
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Oatmeal Market 2017-2021

Technavio recognizes the following companies as the key players in the global oatmeal market: General Mills, Kellogg, Nestle, Quaker Oats Company, and Weetabix

Other Prominent Vendors in the market are: Attune Foods, Avena Foods, Blue Lake Milling, Bob’s Red Mill Natural Foods, Dr. McDougall's Right Foods, POST CONSUMER BRANDS, Richardson International, Sturm Foods, thinkThin, and Tortofood.com.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Inclination toward savory flavor. Cereals are usually consumed in a sweet flavor. With the innovations in tastes and flavors, cereals were mixed with different ingredients like fruits and nuts, but still in sweet flavor. With the changing outlook toward health, people are now more vigilant about their calorie consumption and are reducing their sugar intake. To reduce this unnecessary calorie intake, people are now trying savory flavors of oatmeal. This will reduce the amount of sugar intake, which is a major source of diabetes and cholesterol problems.”

According to the report, one of the major drivers for this market is Growing inclination toward healthy food. With growing health issues such as obesity and cholesterol, people have shifted toward healthy eating, that is, food that provides energy and is low in calories. The major rise in the demand of oatmeal is because of its rich fiber content, which helps in regulating the digestion process and reducing the level of bad cholesterol in the body.

Further, the report states that one of the major factors hindering the growth of this market is Competition from other cereals. With the widespread presence of organized retail and inclination of people toward healthy eating, several types of breakfast cereals have been introduced in the market. These comprise wheat flakes, corn flakes, and rice flakes. Among these cereals, corn flakes have been the major shareholder in the cereals market since long.

Companies Mentioned

General Mills, Kellogg, Nestle, Quaker Oats Company, and Weetabix, Attune Foods, Avena Foods, Blue Lake Milling, Bob’s Red Mill Natural Foods, Dr. McDougall's Right Foods, POST CONSUMER BRANDS, Richardson International, Sturm Foods, thinkThin, and Tortofood.com.

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