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Global Oat-Based Snacks Market 2017-2021

Global Oat-Based Snacks Market 2017-2021

About Oat-based Snacks

Oat-based snacks are becoming increasingly popular across the globe. Companies are strategizing on launching innovative flavors of oat-based snacks, like cookies, bars, cakes, or savory snacks, to extend their consumer base, which will in return help them augment their respective market shares. As per Technavio's analysis, the market will be predominantly dominated by the prominent vendors, who will take part in most of the innovations in terms of new product launches and formulate comprehensive marketing strategies. Yet the relatively smaller and regional companies are also anticipated to increase their market share by offering culture-specific oat-based snacks.

Technavio’s analysts forecast the global oat-based snacks market to grow at a CAGR of 3.66% during the period 2017-2021.Covered in this report

The report covers the present scenario and the growth prospects of the oat-based snacks market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of oat-based snacks.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • Europe
  • MEA
Technavio's report, Global Oat-based Snacks Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • General Mills
  • Kellogg
  • Mondelēz International
  • Nairn’s Oatcakes
  • Quaker Oats Company
Other prominent vendors
  • Bobo’s Oat Bars
  • Britannia Industries
  • Curate Snacks
  • Pamela’s Products
Market driver
  • Growing preference toward healthy indulgence
  • For a full, detailed list, view our report
Market challenge
  • Degradation of nutritive value during processing
  • For a full, detailed list, view our report
Market trend
  • Increasing sales traction from hypermarkets and supermarkets in developing economies
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Oat-based Snacks Market 2017-2021

Technavio recognizes the following companies as the key players in the global oat-based snacks market: General Mills, Kellogg, Mondelēz International, Nairn’s Oatcakes, and Quaker Oats Company

Other Prominent Vendors in the market are: Bobo’s Oat Bars, Britannia Industries, Curate Snacks, and Pamela’s Products

Commenting on the report, an analyst from Technavio’s team said: “The term premiumization was coined in the early 1990s to open up new avenues within the alcohol and beverage market. Over the years, this strategy has penetrated into different industries within the fast-moving consumer good segment across the world. This strategy focuses on offering specific consumer goods at a much higher price than the conventional products within a product category. For instance, in January 2016, an Indian muesli provider, Bagrry's, launched a new product called Masala Oats at almost double the price than the existing oat-based products. The company added relatively expensive ingredients like olive oils and other premium spices to ensure its premiumization strategy goes well in the market. Bagrry's was successful to target the premium consumer segment with Masala Oats and eventually sold over 40,000 packets within the first three months of launch in India.”

According to the report, in this era of online shopping, baked savory snacks marketers are also offering their products on the online platform through e-tailers. They provide various product offerings in various price segments not only through third-party portals but also through their own online shopping portal. General Mills and Kellogg have their own online portals to sell their products. In 2015, Kellogg started a subscription for snacks on its online portal Kellogg's Store.

Further, the report states that a large number of vendors purchase or source ingredients, commodities, and other raw materials from third-party suppliers. Improper handling of these raw materials or supplies can affect the safety and quality of the food in which they are used. The only ingredient in oatmeal is oat grain. The thinner-skinned grains are preferred as they have a high protein content. The thin-skinned oats are used in 60% of the oat-based food products, while thick-skinned oats are used in 50% of the oat-based food products. These grains should be milled quickly to prevent spoilage and boll weevil infestation. Rancidity is another concern in the milling of oats. The lipase enzyme can create a soapy taste because of the high fat content, which can be controlled by steaming the oats.

Companies Mentioned

General Mills, Kellogg, Mondelēz International, Nairn’s Oatcakes, Quaker Oats Company, Bobo’s Oat Bars, Britannia Industries, Curate Snacks, Pamela’s Products.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Key market highlights
    • Key buying criteria
      • Table Global oat-based snacks market: Key buying criteria
  • Market landscape
    • Market overview
      • Table Segmentation of global oat-based snacks market 2016-2021
    • Global oat-based snacks market
      • Table Global oat-based snacks market 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Oat-based snacks market value chain
    • Value chain analysis
      • Table Market value chain
  • Market segmentation by product categories
    • Table Global segmentation of global oat-based snacks market 2016 and 2021 (%)
    • Table Segmentation of global oat-based snacks market 2016-2021 ($ billions)
    • Global oat-based bakery and bars market
      • Table Global oat-based bakery and bars market 2016-2021 ($ billions)
    • Global oat-based savory snacks market
      • Table Global oat-based savory snacks market 2016-2021 ($ billions)
  • Market segmentation by distribution channel
    • Table Global oat-based snacks market by distribution channel 2016 (%)
  • Geographical segmentation
    • Geographical segmentation of global oat-based snacks market
      • Table Geographical segmentation of global oat-based snacks market 2016 and 2021 (%)
      • Table Geographical segmentation of global oat-based snacks market 2016-2021 ($ billions)
    • Oat-based snacks market in Europe
      • Table Oat-based snacks market in Europe 2016-2021 ($ billions)
    • Oat-based snacks market in Americas
      • Table Oat-based snacks market in Americas ($ billions)
    • Oat-based snacks market in APAC
      • Table Oat-based snacks market in APAC 2016-2021 ($ billions)
      • Table Factors propelling the growth of the oat-based snacks market in APAC
    • Oat-based snacks market in MEA
      • Table Oat-based snacks market in MEA 2016-2021 ($ billions)
  • Market drivers
    • Growing preference toward healthy indulgence
    • Demand for innovative flavors
    • E-tailing and social media campaign
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Threats of contaminations
      • Table Major types of cross-contamination
    • Product recall and lawsuits
    • Degradation of nutritive value during processing
      • Table Process of oats milling
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Premiumization
    • Innovations in packaging designs
    • Increasing sales traction from hypermarkets and supermarkets in developing economies
  • Vendor landscape
    • Competitive landscape
      • Table Key vendors of global oats-based snacks market
    • General Mills
      • Table General Mills: Product segmentation by revenue 2016 (%)
    • Kellogg
      • Table Kellogg: Business segments by revenue 2015 (%)
      • Table Kellogg: Key oat-based products
    • Mondelez International
      • Table Mondelez International: Business segments by revenue 2015 (%)
    • Mondelez International in global oat-based snacks market
      • Table Mondelez International: Key oat-based products
    • Nairn's Oatcakes
      • Table Nairn's Oatcakes: Key product portfolio
      • Table Nairn's Oatcakes: Key oat-based snacks
    • Quaker Oats Company
      • Table Quaker Oats Company: Key product portfolio
      • Table Key oat-based products
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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