Over the top service refers to the delivery of text, image, audio, video, and other content over the internet. Multiple system operators are not involved in the control or distribution of the content. Internet service providers are unaware of the details of the content delivered and are neither responsible nor able to control the copyrights, viewing abilities, or other redistribution abilities of the content.
Technavio's analysts forecast the global OTT market to grow at a CAGR of 18.40 percent over the period 2014-2019.
Covered in this report
This report covers the present scenario and the growth prospects of the global OTT market for the period 2015-2019. It provides a segmentation of the market based on analytical solutions, applications, and end-users. To calculate the market size, the report considers revenue generated from OTT solutions, software, tools, applications, services, support, and maintenance.
Technavio's report, Global OTT Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report also includes profile of key vendors operating in this market.Key regions
Technavio Announces the Publication of its Research Report – Global OTT Market 2015-2019
Technavio recognizes the following companies as the key players in Global OTT Market 2015-2019: Akamai, Apple, Facebook, Google, Netflix and Tencent Holdings
Other Prominent Vendors in the market are: Activevideo, Brightcove, Flixfling, Hulu, Microsoft, Nimbuzz and Roku
Commenting on the report, an analyst from Technavio’s team said: “Content customized to local needs is important in terms of purchasing mobile apps and accessing content such as news and health services. Addressing specific language obstacles, network speeds and the need for region-specific content will also be included in this.”
According to the report, the increased penetration of handheld mobile devices and the internet is a major factor driving growth. The use of handheld electronic devices such as smartphones and tablets is high in almost all developed and developing countries worldwide, and most of these smart devices are equipped with the ability to access the internet.
Further, the report states that poor network performance and rise in competition are some of the challenges
Akamai, Apple, Facebook, Google, Netflix, Tencent Holdings, Activevideo, Brightcove, Flixfling, Hulu, Microsoft, Nimbuzz, Roku