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Global OTT Market 2015-2019

About OTT

Over the top service refers to the delivery of text, image, audio, video, and other content over the internet. Multiple system operators are not involved in the control or distribution of the content. Internet service providers are unaware of the details of the content delivered and are neither responsible nor able to control the copyrights, viewing abilities, or other redistribution abilities of the content.

Technavio's analysts forecast the global OTT market to grow at a CAGR of 18.40 percent over the period 2014-2019.

Covered in this report

This report covers the present scenario and the growth prospects of the global OTT market for the period 2015-2019. It provides a segmentation of the market based on analytical solutions, applications, and end-users. To calculate the market size, the report considers revenue generated from OTT solutions, software, tools, applications, services, support, and maintenance.

Technavio's report, Global OTT Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report also includes profile of key vendors operating in this market.Key regions

  • Americas
  • APAC
  • EMEA
Key vendors
  • Akamai
  • Apple
  • Facebook
  • Google
  • Netflix
  • Tencent Holdings
Other prominent vendors
  • Activevideo
  • Brightcove
  • Flixfling
  • Hulu
  • Microsoft
  • Nimbuzz
  • Roku
Market driver
  • Increased penetration of handheld devices and internet
  • For a full, detailed list, view our report
Market challenge
  • Monetization of user bases
  • For a full, detailed list, view our report
Market trend
  • Increase in locally confined content and network
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global OTT Market 2015-2019
Technavio recognizes the following companies as the key players in Global OTT Market 2015-2019: Akamai, Apple, Facebook, Google, Netflix and Tencent Holdings
Other Prominent Vendors in the market are: Activevideo, Brightcove, Flixfling, Hulu, Microsoft, Nimbuzz and Roku
Commenting on the report, an analyst from Technavio’s team said: “Content customized to local needs is important in terms of purchasing mobile apps and accessing content such as news and health services. Addressing specific language obstacles, network speeds and the need for region-specific content will also be included in this.”
According to the report, the increased penetration of handheld mobile devices and the internet is a major factor driving growth. The use of handheld electronic devices such as smartphones and tablets is high in almost all developed and developing countries worldwide, and most of these smart devices are equipped with the ability to access the internet.
Further, the report states that poor network performance and rise in competition are some of the challenges

Companies Mentioned

Akamai, Apple, Facebook, Google, Netflix, Tencent Holdings, Activevideo, Brightcove, Flixfling, Hulu, Microsoft, Nimbuzz, Roku

  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market overview
    • Product offerings
  • Market Research Methodology
    • Market research process
    • Research methodology
      • Table Market research methodology
  • Introduction
  • Market Landscape
    • Market overview
    • Segmentation of global OTT market
    • Market size and forecast
      • Table Global OTT market 2014-2019 ($ billion)
    • OTT service offerings
      • Table OTT service offerings
    • Five forces analysis
  • Market Segmentation by Type of Content
    • Segmentation by type of content 2014-2019
      • Table Segmentation by type of content 2014
      • Table Segmentation by type of content 2019
    • Global OTT text/image market 2014-2019
      • Market size and forecast
        • Table Global OTT text/image market 2014-2019($ billion)
    • Global OTT audio/voice market 2014-2019
      • Market size and forecast
        • Table Global OTT audio/voice market 2014-2019($ billion)
    • Global OTT video market 2014-2019
      • Market size and forecast
        • Table Global OTT video market 2014-2019
  • Market Segmentation by Type of Access
    • Segmentation by type of access
    • Global OTT market by type of access 2014-2019
      • Table Global OTT market by type of access 2014-2019
      • Table Global OTT market by type of access 2014-2019($ billion)
  • Geographical Segmentation
    • Table Segmentation of global OTT market by geography 2014
    • Segmentation of global OTT market by geography 2014-2019
      • Table Segmentation of global OTT market by geography 2014-2019($ billion)
      • Table Segmentation of global OTT market by geography 2014-2019
  • Buying Criteria
  • Market Growth Drivers
  • Drivers and their Impact
  • Market Challenges
  • Impact of Drivers and Challenges
  • Market Trends
  • Trends and their Impact
  • Vendor Landscape
    • Competitive scenario
    • Other prominent vendors
  • Key Vendor Analysis
    • Akamai Technologies
      • Key facts
      • Business overview
      • Service segmentation by revenue 2013
        • Table Akamai: service segmentation by revenue 2013
      • Service segmentation by revenue 2012 and 2013
        • Table Akamai: service segmentation by revenue 2012 and 2013 (US$ million)
      • Business strategy
      • Recent developments
      • SWOT analysis
      • Strengths
      • Weaknesses
      • Opportunities
      • Threats
    • Apple
      • Key facts
      • Business Overview
      • Product segmentation by revenue
        • Table Apple: product segmentation by revenue 2013
        • Table Apple: product segmentation by revenue 2012 and 2013 ($ billion)
      • Geographical segmentation by revenue
        • Table Apple: geographical segmentation by Revenue 2013
      • Business strategy
      • Recent developments
      • SWOT analysis
    • Facebook
      • Key facts
      • Business overview
      • Business segmentation by revenue 2013
        • Table Facebook: business segmentation by revenue 2013
      • Business Segmentation by Revenue 2011-2013
        • Table Facebook: business segmentation by revenue 2011-2013 ($ billion)
      • Geographical Segmentation by Revenue 2013
        • Table Facebook: geographical segmentation by revenue 2013
      • Business strategy
      • Recent developments
      • SWOT analysis
    • Google
      • Key facts
      • Business overview
      • Business segmentation by revenue 2013
        • Table Google: business segmentation by revenue 2013
      • Business segmentation by revenue 2012 and 2013
        • Table Google: business segmentation by revenue 2012 and 2013 ($ million)
      • Geographical segmentation by revenue 2013
        • Table Google: geographical segmentation by revenue 2013
      • Business strategy
      • Recent developments
      • SWOT analysis
      • Strengths
      • Weakness
      • Opportunities
      • Threats
    • Netflix
      • Key facts
      • Business overview
      • Business segmentation
        • Table Netflix: business segmentation 2013
      • Business segmentation by revenue 2012 and 2013
        • Table Netflix: business segmentation by revenue 2012 and 2013 ($ billion)
      • Business strategy
      • Recent developments
      • SWOT analysis
    • Tencent Holdings
      • Key facts
      • Business overview
      • Business segmentation by revenue 2013
        • Table Tencent holdings: business segmentation by revenue 2013
      • Business segmentation by revenue 2012 and 2013
        • Table Tencent holdings: business segmentation by revenue 2012 and 2013 ($ million)
      • Geographical segmentation by revenue 2013
        • Table Tencent holdings: geographical segmentation by revenue 2013
      • Business strategy
      • Recent developments
      • SWOT analysis
  • Market Highlights
  • Other Reports in this Series

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