Global over the top (OTT) market 2020-2024

Global over the top (OTT) market 2020-2024

Global Over The Top (OTT) Market 2020-2024

Technavio has been monitoring the global over the top (ott) market 2020-2024 and it is poised to grow by USD 88.85 bn during 2020-2024, progressing at a CAGR of 14% during the forecast period. Our reports on global over the top (ott) market 2020-2024 provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the growing preference for cloud streaming services. In addition, growing adoption of target advertisement-based streaming apps is anticipated to boost the growth of the global over the top (ott) market 2020-2024 as well.

Market Segmentation

Technavio's global over the top (ott) market 2020-2024 is segmented as below:

Content Type:

  • Video
  • Text And Images
  • VoIP
  • Music Streaming
Screen Type:
  • Mobile Devices
  • Desktop/laptops
  • TVs
Geographic Segmentation:
  • APAC
  • Europe
  • MEA
  • North America
  • South America
Key Trends for global over the top (ott) market 2020-2024 growth

This study identifies growing adoption of target advertisement-based streaming apps as the prime reasons driving the global over the top (ott) market 2020-2024 growth during the next few years.

Prominent vendors in global over the top (ott) market 2020-2024

We provide a detailed analysis of around 25 vendors operating in the global over the top (ott) market 2020-2024, including some of the vendors such as 8
  • 8 Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Comcast Corp., Microsoft Corp., Netflix Inc., Sirius XM Holdings Inc., Spotify Technology SA and The Walt Disney Co.
  • .

    The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

    About Technavio

    Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.


    • Executive Summary
    • Market Landscape
      • Market ecosystem
        • Table Parent market
      • Market characteristics
        • Table Market characteristics
      • Value chain analysis
    • Market Sizing
      • Market definition
        • Table Offerings of vendors included in the market definition
      • Market segment analysis
        • Table Market segments
      • Market size 2019
      • Market outlook: Forecast for 2019 - 2024
        • Table Global - Market size and forecast 2019 - 2024 ($ billion)
        • Table Global market: Year-over-year growth 2019 - 2024 (%)
    • Five Forces Analysis
      • Five Forces Summary
        • Table Five forces analysis 2019 & 2024
      • Bargaining power of buyers
        • Table Bargaining power of buyers
      • Bargaining power of suppliers
        • Table Bargaining power of suppliers
      • Threat of new entrants
        • Table Threat of new entrants
      • Threat of substitutes
        • Table Threat of substitutes
      • Threat of rivalry
        • Table Threat of rivalry
      • Market condition
        • Table Market condition - Five forces 2019
    • Market Segmentation by End-user
      • Market segments
        • Table End user - Market share 2019-2024 (%)
      • Comparison by End-user
        • Table Comparison by End-user
      • Higher education - Market size and forecast
        • Table Higher education - Market size and forecast 2019-2024 ($ billion)
        • Table Higher education - Year-over-year growth 2019-2024 (%)
      • K-12 - Market size and forecast 2019-2024
        • Table K-12 - Market size and forecast 2019-2024 ($ billion)
        • Table K-12 - Year-over-year growth 2019-2024 (%)
      • Market opportunity by End-user
        • Table Market opportunity by End-user
    • Customer landscape
      • Table Customer landscape
    • Geographic Landscape
      • Geographic segmentation
        • Table Market share by geography 2019-2024 (%)
      • Geographic comparison
        • Table Geographic comparison
      • North America - Market size and forecast 2019-2024
        • Table North America - Market size and forecast 2019-2024 ($ billion)
        • Table North America - Year-over-year growth 2019-2024 (%)
      • Europe - Market size and forecast 2019-2024
        • Table Europe - Market size and forecast 2019-2024 ($ billion)
        • Table Europe - Year-over-year growth 2019-2024 (%)
      • APAC - Market size and forecast 2019-2024
        • Table APAC - Market size and forecast 2019-2024 ($ billion)
        • Table APAC - Year-over-year growth 2019-2024 (%)
      • South America - Market size and forecast 2019-2024
        • Table South America - Market size and forecast 2019-2024 ($ billion)
        • Table South America - Year-over-year growth 2019-2024 (%)
      • MEA - Market size and forecast 2019-2024
        • Table MEA - Market size and forecast 2019-2024 ($ billion)
        • Table MEA - Year-over-year growth 2019-2024 (%)
      • Key leading countries
        • Table Key leading countries
      • Market opportunity by geography
        • Table Market opportunity by geography ($ billion)
    • Drivers, Challenges, and Trends
      • Volume driver - Demand led growth
        • Launch of new online degrees
        • Increasing adoption of paid open source LMS
        • Availability of subject proficiency assessments and certifications
      • Market challenges
        • High development cost associated with e-learning courses
        • Lack of standardization in e-learning content curation
        • Data security issues in academic e-learning
          • Table Impact of drivers and challenges
      • Market trends
        • HTML5 emerging as the main programming language for content authoring
        • Growing popularity of online microlearning
        • Growing prominence for gamification and mobile apps for learning
    • Vendor Landscape
      • Overview
        • Table Vendor landscape
      • Landscape disruption
        • Table Landscape disruption
        • Table Industry risks
    • Vendor Analysis
      • Vendors covered
        • Table Vendors covered
      • Market positioning of vendors
        • Table Market positioning of vendors
      • Ambow Education Holding Ltd.
        • Table Ambow Education Holding Ltd. - Overview
        • Table Ambow Education Holding Ltd. - Business segments
        • Table Ambow Education Holding Ltd. - Key offerings
        • Table Ambow Education Holding Ltd. - Segment focus
      • D2L Corp.
        • Table D2L Corp. - Overview
        • Table D2L Corp. - Business segments
        • Table D2L Corp. - Key offerings
      • Instructure Inc.
        • Table Instructure Inc. - Overview
        • Table Instructure Inc. - Business segments
        • Table Instructure Inc. - Key news
        • Table Instructure Inc. - Key offerings
        • Table Instructure Inc. - Segment focus
      • MPS Ltd.
        • Table MPS Ltd. - Overview
        • Table MPS Ltd. - Business segments
        • Table MPS Ltd. - Key news
        • Table MPS Ltd. - Key offerings
        • Table MPS Ltd. - Segment focus
      • New Oriental Education and Technology Group Inc.
        • Table New Oriental Education and Technology Group Inc. - Overview
        • Table New Oriental Education and Technology Group Inc. - Business segments
        • Table New Oriental Education and Technology Group Inc. - Key offerings
        • Table New Oriental Education and Technology Group Inc. - Segment focus
      • NIIT Ltd.
        • Table NIIT Ltd. - Overview
        • Table NIIT Ltd. - Business segments
        • Table NIIT Ltd. - Key news
        • Table NIIT Ltd. - Key offerings
        • Table NIIT Ltd. - Segment focus
      • Pearson Plc
        • Table Pearson Plc - Overview
        • Table Pearson Plc - Business segments
        • Table Pearson Plc - Key offerings
        • Table Pearson Plc - Key offerings
        • Table Pearson Plc - Segment focus
      • Providence Equity Partners LLC
        • Table Providence Equity Partners LLC - Overview
        • Table Providence Equity Partners LLC - Business segments
        • Table Providence Equity Partners LLC - Key news
        • Table Providence Equity Partners LLC - Key offerings
      • TAL Education Group
        • Table TAL Education Group - Overview
        • Table TAL Education Group - Business segments
        • Table TAL Education Group - Key news
        • Table TAL Education Group - Key offerings
        • Table TAL Education Group - Segment focus
      • Think & Learn Pvt. Ltd.
        • Table Think & Learn Pvt. Ltd. - Overview
        • Table Think & Learn Pvt. Ltd. - Business segments
        • Table Think & Learn Pvt. Ltd. - Key news
        • Table Think & Learn Pvt. Ltd. - Key offerings
    • Appendix
      • Scope of the report
        • Definition
        • Objectives
        • Notes and caveats
      • Currency conversion rates for US$
        • Table Currency conversion rates for US$
      • Research methodology
        • Table Research Methodology
        • Table Validation techniques employed for market sizing
        • Table Information sources
      • List of abbreviations
        • Table List of abbreviations

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