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Global Over the Top (OTT) Market 2018-2022

Global Over the Top (OTT) Market 2018-2022

About Over the Top (OTT)

Over the top (OTT) services deliver content such as text, image, audio, and video from third-party providers over the internet. They do not require multiple system operators to control or distribute content.

Technavio’s analysts forecast the Global Over the Top (OTT) Market to grow at a CAGR of 17.03% during the period 2018-2022.

Covered in this report

The report covers the present scenario and the growth prospects of the global over the top (OTT) market. To calculate the market size, the report considers the revenue generated by the vendors from the sales of OTT content to end-users such as content customers or advertisers.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, global over the top (OTT) market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Alphabet
  • Amazon.com
  • Apple
  • Netflix
  • Microsoft
Market driver
  • Digital transformation
  • For a full, detailed list, view our report
Market challenge
  • Privacy concerns
  • For a full, detailed list, view our report
Market trend
  • Adoption of OTT standard
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2022 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


  • Executive summary
  • Scope of the report
  • Research methodology
  • Market landscape
    • Market ecosystem
      • Table Parent market
      • Table Global digital publishing market: Segments
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition: Inclusions and exclusions checklist
    • Market sizing 2017
      • Table Market size 2017
      • Table Validation techniques employed for market sizing 2017
    • Market size and forecast 2017-2022
      • Table Global OTT market – Market size and forecast 2017-2022 ($ bn)
      • Table Global – Year-over-year growth 2018-2022 (%)
  • Five forces analysis
    • Table Five forces analysis 2017
    • Table Five forces analysis 2022
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition: Five forces 2017
  • Market segmentation by content type
    • Overview
      • Table Segmentation by content type: Market share 2017-2022 (%)
    • Comparison by content type
      • Table Comparison by content type
    • Video – Market size and forecast 2017-2022
      • Table Video – Market size and forecast 2017-2022 ($ bn)
      • Table Video – Year-over-year growth 2018-2022 (%)
    • Text and images – Market size and forecast 2017- 2022
      • Table Text and images – Market size and forecast 2017-2022 ($ bn)
      • Table Text and images – Year-over-year growth 2018-2022 (%)
    • VoIP – Market size and forecast 2017-2022
      • Table VoIP – Market size and forecast 2017-2022 ($ bn)
      • Table VoIP – Year-over-year growth 2018-2022 (%)
    • Music streaming – Market size and forecast 2017- 2022
      • Table Music streaming – Market size and forecast 2017-2022 ($ bn)
      • Table Music streaming – Year-over-year growth 2018-2022 (%)
    • Market opportunity by content type
      • Table Market opportunity by content type
  • Market segmentation by screen type
    • Segmentation by screen type
  • Customer landscape
    • Table Customer landscape
  • Regional landscape
    • Geographical segmentation
      • Table Global – Market share by geography 2017-2022 (%)
    • Regional comparison
      • Table Regional comparison
    • Americas – Market size and forecast 2017-2022
      • Table Americas – Market size and forecast 2017-2022 ($ bn)
      • Table Americas – Year-over-year growth 2018-2022 (%)
      • Table Top 3 countries in Americas
    • EMEA – Market size and forecast 2017-2022
      • Table EMEA – Market size and forecast 2017-2022 ($ bn)
      • Table EMEA – Year-over-year growth 2018-2022 (%)
      • Table Top 3 countries in EMEA
    • APAC – Market size and forecast 2017-2022
      • Table APAC – Market size and forecast 2017-2022 ($ bn)
      • Table APAC – Year-over-year growth 2018-2022 (%)
      • Table Top 3 countries in APAC
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Expansion in the variety of contents
    • Adoption of OTT standard
    • High utilization of social media
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive landscape
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Alphabet
      • Table Alphabet overview
      • Table Alphabet – Business segments
      • Table Alphabet – Organizational developments
      • Table Alphabet – Geographic focus
      • Table Alphabet – Segment focus
      • Table Alphabet – Key offerings
      • Table Alphabet – Key customers
    • Amazon.com
      • Table Amazon.com overview
      • Table Amazon.com – Business segments
      • Table Amazon.com – Organizational developments
      • Table Amazon.com – Geographic focus
      • Table Amazon.com – Segment focus
      • Table Amazon.com – Key offerings
      • Table Amazon.com – Key customers
    • Apple
      • Table Apple overview
      • Table Apple – Business segments
      • Table Apple – Organizational developments
      • Table Apple – Geographic focus
      • Table Apple – Key offerings
      • Table Apple – Key customers
    • Netflix
      • Table Netflix overview
      • Table Netflix – Business segments
      • Table Netflix – Organizational developments
      • Table Netflix – Geographic focus
      • Table Netflix – Segment focus
      • Table Netflix – Key offerings
      • Table Netflix – Key customers
    • Microsoft
      • Table Microsoft overview
      • Table Microsoft – Business segments
      • Table Microsoft – Organizational developments
      • Table Microsoft – Geographic focus
      • Table Microsoft – Segment focus
      • Table Microsoft – Key offerings
      • Table Microsoft – Key customers
  • Appendix
    • List of abbreviations
  • Explore Technavio

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