Market Research Logo

Global OLED TV Market 2015-2019

Global OLED TV Market 2015-2019

About OLED TVs

OLED TVs work on the OLED display technology. They are thinner, lighter, and brighter, and provide better refresh rates and consume less energy compared with its counterparts LCD, plasma, or LED. OLED TVs do not require backlight unlike LED TVs, because each pixel itself emits light, thus making OLED TV contrast electroluminescent. The self-emitting diodes differentiates OLED TV display from others by creating real colors, perfect contrast, and blur-free picture.

Technavio's analysts forecast the global OLED TV market to grow at a CAGR of 76.20 percent over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the global OLED TV market for the period 2015-2019. The market size is calculated by considering the revenue generated from the shipments of OLED TVs globally. The report covers OLED TVs across all the resolutions, OLED curved TVs, and flat TVs. However, the report does not consider the following to calculate the market size:

  • Aftermarket sales of OLED TVs
  • Shipment of LCD or plasma TVs
  • Shipment of OLED monitors or any large screen applications other than TVs
  • Shipment of accessories and peripherals of OLED TVs
Technavio's report, Global OLED TV Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.Key Regions
  • Americas
  • APAC
  • EMEA
Key Vendor
  • LG Electronics
Other Prominent Vendors
  • Haier Group
  • Konka Group
  • Pansonic
  • Sichuan Changhong Electric
  • Sony
  • Market Driver
  • Inherent Advantages of OLED Technology
  • For a full, detailed list, view our report
  • Market Challenge
  • Slow Adoption of New Technology
  • For a full, detailed list, view our report
  • Market Trend
  • Increase in R&D Spending
  • For a full, detailed list, view our report
Key Questions Answered in this Report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global OLED TV Market 2015-2019

Technavio recognizes the following company as the key players in Global OLED TV Market 2015-2019: LG Electronics

Other Prominent Vendors in the market are: Haier Group, Konka Group, Pansonic, Sichuan Changhong Electric and Sony

Commenting on the report, an analyst from Technavio’s team said: “Leading market vendors such as Samsung Display and LG Display have increased their investments in R&D on OLED displays to tap the huge growth potential of the market. In addition, vendors are developing a set of technology standards for all end-products through an effective R&D process. Increased R&D spending has already led to advanced OLED displays that deliver a better TV-viewing experience to end-users.”

According to the report, OLED display technology has several advantages over older technologies. For instance, OLED TVs do not require backlighting and are therefore thinner and lighter. Also, they offer a viewing angle of 180 degrees, superior contrast ratio, better refresh rate, and sharp image quality when compared to LCDs and LED displays. These inherent benefits will increase the demand and, as a result, production of OLED TVs, accelerating market growth.

Further, the report states that the high production cost of OLED displays for TVs is a major concern for manufacturers.

Companies Mentioned

LG Electronics, Haier Group, Konka Group, Pansonic, Sichuan Changhong Electric, Sony

  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market Overview
    • Product Offerings
  • Market Research Methodology
    • Market Research Process
    • Research Methodology
      • Table Market Research Methodology
  • Introduction
  • Industry Overview
    • Evolution of OLED Displays
    • Stages in OLED Panel Production
      • Table Stages in OLED Panel Production
      • TFT Backplane
      • Evaporation
      • Encapsulation
      • Module Preparation
    • Comparison of Display Technologies
      • Table Comparison of Display Technologies
    • Supply Chain of OLED TVs
      • Table Supply Chain of OLED TVs
  • Technology Landscape
    • Functioning of OLED Display Units
      • Table Functioning of OLED Display Units
    • Advantages and Disadvantages of OLED Displays
  • Market Landscape
    • Market Overview
      • Table Global OLED TV Market by Technology
      • Table Comparison of Technologies
    • Market Size and Forecast by Revenue
      • Table Global OLED TV Market 2014-2019 ($ Billions)
    • Market Size and Forecast by Unit Shipment
      • Table Global OLED TV Market 2014-2019 (million units)
    • ASP of OLED TVs
      • Table ASP of OLED TVs 2014-2019 ($ per unit)
    • Five Forces Analysis
  • Geographical Segmentation
    • Segmentation of Global OLED TV Market by Geography 2014-2019
      • Table Segmentation of Global OLED TV Market by Geography 2014-2019
    • OLED TV Market in Americas
    • OLED TV Market in EMEA
    • OLED TV Market in APAC
  • Buying Criteria
  • Market Growth Drivers
  • Drivers and their Impact
  • Market Challenges
  • Impact of Drivers and Challenges
  • Market Trends
  • Trends and Their Impact
  • Vendor Landscape
    • Competitive Scenario
    • Market Share Analysis
      • LG Electronics
    • Other Prominent Vendors
      • Haier
      • Konka Group
      • Panasonic
      • Sichuan Changhong Electric
      • Sony
  • Key Vendor Analysis
    • LG
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table LG: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table LG: Business Segmentation by Revenue 2012 and 2013 ($ Billions)
      • Sales by Geography 2013
        • Table LG : Sales by Geography 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
  • Market Summary
    • Challenges with OLED Display TVs
      • Table Comparison of Four Display Resolutions (Pixels)
    • The Debate
  • Other Reports in the Series

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report