Global Novelty Hair Color Market 2017-2021
About Novelty Hair Color
Hair color products, also known as hair colorant or hair dye, fall under the broad category of hair care products. Hair color products contribute to more than 25% of the global hair care revenue. Though hair color products are available in various compositions, ingredients, and colors, the hair color products are categorized into four different variants based on category: permanent hair color, semi-permanent hair color, temporary hair color, and hair highlights and bleach. The novelty hair color is a part of the global hair color space. Some specific colors such as purple, green, blue, orange, pink, red, and yellow are considered as novelty colors and these colors are very unusual to be applied in the hair coloring process.
Technavio’s analysts forecast the global novelty hair color market to grow at a CAGR of 21.48% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global novelty hair color market for 2017-2021. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Novelty Hair Color Market 2017-2021
Technavio recognizes the following companies as the key players in the global novelty hair color market: L'Oréal, Coty, Henkel, and Kao.
Other Prominent Vendors in the market are: NEW AVON, Cadiveu Professional, Chatters, Combe, Conair, Estée Lauder, Godrej Consumer Products, Johnson & Johnson, Revlon, Shiseido Company, TONI&GUY, and World Hair Cosmetics (Asia).
Commenting on the report, an analyst from Technavio’s team said: “One trend in market is increasing demand for organic ingredients-based hair colors. The demand for plant-derived colors is emerging in the hair color market. Consumers are now moving forward to use the natural and herbal coloring agent for their hair. The usage of natural and herbal color is less harmful than the synthetic color as it is ammonia-free. This emerging demand has motivated the manufacturers to introduce plant-extracted color in their product portfolio. This particular product category of hair color is expected to drive the market growth in the near future.”
According to the report, one driver in market is wide product portfolio and product innovation. Hair color products form a major segment of hair care products, which contributed almost 20% to the global hair care market's revenue in 2016. Hair color products have a wide range of color and color shades. The most popular colors are blonde, brown, black, and red. Many other alternative colors such as green and blue are also available in the market. L'Oréal has the following colors for its L'Oréal Paris hair color products: blonde, bronde, brown, auburn, black, highlights and dip dye, hair lighteners, pastels, platinum, red, and violet. Different companies provide different color shades for their colors. L'Oréal's popular color shades include Sunflower Blonde, Pure Diamond, Caramel, Hot-Toffee, Sparkling Amber, Havana Brown, Espresso, French Roast, Copper Shimmer, Ruby Fusion, Crushed Garnet, Blowout Burgundy, Chocolate Cherry, Midnight Ruby, and Leather Black. P&G's Wella Professional has 116 color shades for its product Koleston Perfect. The introduction of hair chalks, a form of hair color that comes in different color shades, has helped consumers to change their hair color more frequently. It also allows them to match their hair color with their lipsticks, nail polish, and accessories.
Further, the report states that one challenges in market is side effects of chemicals used in hair colors. Hair color products available in the market are either plant-derived or synthetic. One of the major components of synthetic dyes is PPD, which gives a bright and shiny color. But this component causes skin blistering, burning, and rashes on the human body. Another component of the hair color is ammonia, which is also harmful to humans. High concentration of ammonia can cause asthma. It can easily exacerbate the pre-existing breathing conditions. 4-Aminobiphenyl (4-ABP) is a hair dye by-product that has also been proven to have carcinogenic effects. To address this issue, manufacturers of hair colors are introducing ammonia-free hair color. L'Oréal introduced L'Oréal Paris Prodigy, an ammonia-free hair color. In 2014, Wella Professionals patented a new molecule named ME+, which is used as the replacement of PPD. Wella Professionals launched its permanent hair color Koleston Perfect Innosense, which is the first permanent color that has been approved by the European Centre for Allergy Research Foundation (ECARF). L'Oréal invested 3.4% of their annual expenditure in research and innovation and filed for 501 patents in 2014.
L'Oréal, Coty, Henkel, Kao, NEW AVON, Cadiveu Professional, Chatters, Combe, Conair, Estée Lauder, Godrej Consumer Products, Johnson & Johnson, Revlon, Shiseido Company, TONI&GUY, and World Hair Cosmetics (Asia).
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