Outlook of the global non-photo personalized gifts market
Technavio’s market research analyst predicts the global non-photo personalized gifts market to grow at a CAGR of around 11% by 2020. The presence of mass retailers and the growing popularity of the online retailing segment will help in the growth of this market by making the concept of personalized gifting popular among the populace.
In terms of geography, the Americas will account for a market share of approximately 51% by 2020. Since hypermarkets and shopping malls provide greater visibility and in-store space to merchandise, the rising establishment of personalized gift outlets in shopping malls and hypermarkets in major countries in North America will help in the growth of this market during the estimated period.
Application-based segmentation of the non-photo personalized gifts market
Technavio Announces the Publication of its Research Report – Global Non-Photo Personalized Gifts Market 2016-2020
Technavio recognizes the following companies as the key players in the Global Non-Photo Personalized Gifts Market: CafePress, Cimpress, Getting Personal, PersonalizationMall and Things Remembered
Other Prominent Vendors in the market are: American Stationery, Disney, Etsy, Funky Pigeon, Hallmark, Memorable Gifts, Personalise.Co.UK, Personalized Gift Shop, Redbubble, Signature Gifts, The Original Gift Company, and Zazzle.
Commenting on the report, an analyst from Technavio’s team said: “App driven purchase is popular for photo-personalized gift items and is catching up in the non-photo personalized space. Funky Pigeon App for smartphone and iPad is available for free download. It allows customers to create, send, and shop for gifts on the move.”
According to the report, the retail chain is the major distribution channel for all consumer goods, food and beverages, and electronic goods manufacturers. The largest portion of sales for the personalized gift products comes from retail sales. The current shift in the retail industry toward organized format from the traditional format has accelerated growth in the industry.
Further, the report states that the online companies operating in this space face faster delivery challenges for products ordered for personalization, depending on the technology and skill used. The product with personalization requirements has to made in-house or outsourced depending on the business model of the retailer and then shipped to the customer within specified timelines.
CafePress, Cimpress, Getting Personal, PersonalizationMall, Things Remembered, American Stationery, Disney, Etsy, Funky Pigeon, Hallmark, Memorable Gifts, Personalise.Co.UK, Personalized Gift Shop, Redbubble, Signature Gifts, The Original Gift Company, Zazzle.
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