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Global Nicotine Gum Market 2019-2023

Global Nicotine Gum Market 2019-2023

About this market

Increase in number of people quitting smoking to drive market growth. It is estimated that tobacco will cause more than 8 million deaths annually by 2030. In the US, cigarette smoking is responsible for nearly 480,000 deaths every year. The number of quit attempts it takes before smokers are successful at quitting smoking varies. According to the American Cancer Society, it takes about 8-10 quit attempts, while the Australian Cancer Council suggests that it takes 12-14 attempts to quit the habit of smoking. Technavio’s analysts have predicted that the nicotine gum market will register a CAGR of over 5% by 2023.

Market Overview

Growing enrolment in smoking cessation therapies

The smoking cessation therapy is gaining popularity among consumers who are trying to quit smoking, and in certain countries, governments are sponsoring smoking cessation therapy programs. In the US, Department of Health and Human Services is sponsoring tobacco cessation programs through its supported health centers. Thus, the increasing application of nicotine gums as a medium to help consumers quit smoking will help in the growth of the global nicotine gums market during the forecast period.

Presence of substitute products

The availability of many substitute products can negatively influence the growth of the market during the forecast period. Nicotine patches, nicotine snus, nasal sprays, inhalers, and lozenges are some of the substitutes to nicotine gum. The emergence of e-cigarettes has considerably challenged the growth of the market.

For the detailed list of factors that will drive and challenge the growth of the nicotine gum market during the 2019-2023, view our report.

Competitive Landscape

The market appears to be fragmented and with the presence of several companies including GlaxoSmithKline and ITC Limited the competitive environment is quite intense. Factors such as the growing enrolment in smoking cessation therapies and the increase in number of people quitting smoking, will provide considerable growth opportunities to nicotine gum manufactures. British American Tobacco, GlaxoSmithKline, ITC Limited, Johnson & Johnson Services, and Novartisare some of the major companies covered in this report.


  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global tobacco market
      • Table Segments of global tobacco market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by product
    • Table Product - Market share 2018-2023 (%)
    • Comparison by product
      • Table Comparison by product
    • 2-mg nicotine - Market size and forecast 2018-2023
      • Table 2-mg nicotine - Market size and forecast 2018-2023 ($ millions)
      • Table 2-mg nicotine - Year-over-year growth 2019-2023 (%)
    • 4-mg nicotine - Market size and forecast 2018-2023
      • Table 4-mg nicotine - Market size and forecast 2018-2023 ($ millions)
      • Table 4-mg nicotine - Year-over-year growth 2019-2023 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ millions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ millions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ millions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market Trends
    • New product launches
    • Increase in number of people quitting smoking
    • Addiction to nicotine gums
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • British American Tobacco
      • Table British American Tobacco - Vendor overview
      • Table British American Tobacco - Business segments
      • Table British American Tobacco - Organizational developments
      • Table British American Tobacco - Geographic focus
      • Table British American Tobacco - Key offerings
    • GlaxoSmithKline
      • Table GlaxoSmithKline - Vendor overview
      • Table GlaxoSmithKline - Business segments
      • Table GlaxoSmithKline - Organizational developments
      • Table GlaxoSmithKline - Geographic focus
      • Table GlaxoSmithKline - Segment focus
      • Table GlaxoSmithKline - Key offerings
    • ITC Limited
      • Table ITC Limited - Vendor overview
      • Table ITC Limited - Business segments
      • Table ITC Limited - Organizational developments
      • Table ITC Limited - Segment focus
      • Table ITC Limited - Key offerings
    • Johnson & Johnson Services
      • Table Johnson & Johnson Services - Vendor overview
      • Table Johnson & Johnson Services - Business segments
      • Table Johnson & Johnson Services - Organizational developments
      • Table Johnson & Johnson Services - Segment focus
      • Table Johnson & Johnson Services - Key offerings
    • Novartis
      • Table Novartis - Vendor overview
      • Table Novartis - Organizational developments
      • Table Novartis - Segment focus
      • Table Novartis - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
  • Explore Technavio

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