Global Natural and Organic Tampons Market 2016-2020
About Natural and Organic Tampons
An organic tampon is made of organic cotton and is free of any chemicals. It comes with an applicator that is made of bioplastic material. Natural and organic tampons come under Class II of medical devices under FDA and CE regulations in the US and Europe, and are manufactured under strong guidelines by the vendors in the particular region. These products are strictly evaluated for safety before launching them into the market.
Technavio’s analysts forecast the global natural and organic tampons market to grow at a CAGR of 6.71% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global natural and organic tampons market for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of natural and organic tampons.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Natural and Organic Tampons Market 2016-2020
Technavio recognizes the following companies as the key players in the global natural and organic tampons market: Bodywise, Seventh Generation, The Honest Company, Maxim Hygiene, and Organyc.
Other Prominent Vendors in the market are: ALYK, BON, MedAltus, NutraMarks, OI The Organic Initiative, Time of the Month, TOM ORGANIC, and Veeda USA.
Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is growth of e-commerce market. Organic tampons are relatively a difficult category to shop in grocery stores due to the lack of prior product knowledge. However, retailers are focusing on enhancing the online shopping experience through effective initiatives, which include online education and targeted marketing. This has led to an exponential improvement in online sales over the past few years. This has increased the comfort level of consumers in buying products online from this category. For instance, e-commerce sites like Amazon are selling a wide range of natural and organic tampons from different companies worldwide. They also offer discounts on bulk purchases. There is a shift in shopping patterns where customers are adopting digital avenues for research on information and pricing. Consumers prefer to compare prices before investing in a particular tampon product, which is possible through online chats and forums.”
According to the report, one driver in the market is disposal of organic tampons. Organic tampons are made of biodegradable material such as organic cotton grown without pesticides and insecticides. Their applicators are also made up of bioplastic. For instance, The Honest Company plastic applicator is made of sustainable plant-based materials. Bodywise (UK) and Seventh Generation use biodegradable cardboard. The major vendors in the market manufacture natural and organic tampons that are recognized by the Global Organic Textile Standard and Quality Assurance International. The disposal of natural and organic tampons is easy and less polluting to the environment as these products are biodegradable compared with non-organic feminine hygiene products. In developing countries, the waste management infrastructure is very poor, and people usually dispose of their sanitary products in rivers, waste dumps, or open defecation fields. Menstrual hygiene has to be maintained in developing countries with calculated waste management strategies. Neglecting menstrual hygiene management could have a negative impact on the sustainable adoption of tampons.
Further, the report states that one challenge in the market is high cost of natural and organic tampons and threat from substitutes. Natural and organic tampons are a bit costly compared with traditional tampons. For instance, a box of 40 regular tampons with an applicator will cost around $10, while a box of 16 organic tampons with an applicator will cost around $7 in the US retail market. But these prices will vary when purchased in bulk on e-commerce sites such as Amazon and eBay. In addition to this, there is an increase in the number of substitutes in the market, which is a major challenge being faced by the manufacturers in the market. Sanitary pads, panty liners, padettes, menstrual cups, reusable cloth pads, sea sponges, and padded panties are some of the substitutes for tampons used by women during menstruation.
Bodywise, Seventh Generation, The Honest Company, Maxim Hygiene, Organyc, ALYK, BON, MedAltus, NutraMarks, OI The Organic Initiative, Time of the Month, TOM ORGANIC, Veeda USA.