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Global Natural and Organic Tampons Market 2016-2020

Global Natural and Organic Tampons Market 2016-2020

About Natural and Organic Tampons

An organic tampon is made of organic cotton and is free of any chemicals. It comes with an applicator that is made of bioplastic material. Natural and organic tampons come under Class II of medical devices under FDA and CE regulations in the US and Europe, and are manufactured under strong guidelines by the vendors in the particular region. These products are strictly evaluated for safety before launching them into the market.

Technavio’s analysts forecast the global natural and organic tampons market to grow at a CAGR of 6.71% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global natural and organic tampons market for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of natural and organic tampons.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Natural and Organic Tampons Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Bodywise
  • Seventh Generation
  • The Honest Company
  • Maxim Hygiene
  • Organyc
Other prominent vendors
  • ALYK
  • BON
  • MedAltus
  • NutraMarks
  • OI The Organic Initiative
  • Time of the Month
  • TOM ORGANIC
  • Veeda USA
Market driver
  • Safety concerns associated with the usage of conventional tampons.
  • For a full, detailed list, view our report
Market challenge
  • High cost of natural and organic tampons and threat from substitutes.
  • For a full, detailed list, view our report
Market trend
  • Rising demand for biodegradable products.
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Natural and Organic Tampons Market 2016-2020

Technavio recognizes the following companies as the key players in the global natural and organic tampons market: Bodywise, Seventh Generation, The Honest Company, Maxim Hygiene, and Organyc.

Other Prominent Vendors in the market are: ALYK, BON, MedAltus, NutraMarks, OI The Organic Initiative, Time of the Month, TOM ORGANIC, and Veeda USA.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is growth of e-commerce market. Organic tampons are relatively a difficult category to shop in grocery stores due to the lack of prior product knowledge. However, retailers are focusing on enhancing the online shopping experience through effective initiatives, which include online education and targeted marketing. This has led to an exponential improvement in online sales over the past few years. This has increased the comfort level of consumers in buying products online from this category. For instance, e-commerce sites like Amazon are selling a wide range of natural and organic tampons from different companies worldwide. They also offer discounts on bulk purchases. There is a shift in shopping patterns where customers are adopting digital avenues for research on information and pricing. Consumers prefer to compare prices before investing in a particular tampon product, which is possible through online chats and forums.”

According to the report, one driver in the market is disposal of organic tampons. Organic tampons are made of biodegradable material such as organic cotton grown without pesticides and insecticides. Their applicators are also made up of bioplastic. For instance, The Honest Company plastic applicator is made of sustainable plant-based materials. Bodywise (UK) and Seventh Generation use biodegradable cardboard. The major vendors in the market manufacture natural and organic tampons that are recognized by the Global Organic Textile Standard and Quality Assurance International. The disposal of natural and organic tampons is easy and less polluting to the environment as these products are biodegradable compared with non-organic feminine hygiene products. In developing countries, the waste management infrastructure is very poor, and people usually dispose of their sanitary products in rivers, waste dumps, or open defecation fields. Menstrual hygiene has to be maintained in developing countries with calculated waste management strategies. Neglecting menstrual hygiene management could have a negative impact on the sustainable adoption of tampons.

Further, the report states that one challenge in the market is high cost of natural and organic tampons and threat from substitutes. Natural and organic tampons are a bit costly compared with traditional tampons. For instance, a box of 40 regular tampons with an applicator will cost around $10, while a box of 16 organic tampons with an applicator will cost around $7 in the US retail market. But these prices will vary when purchased in bulk on e-commerce sites such as Amazon and eBay. In addition to this, there is an increase in the number of substitutes in the market, which is a major challenge being faced by the manufacturers in the market. Sanitary pads, panty liners, padettes, menstrual cups, reusable cloth pads, sea sponges, and padded panties are some of the substitutes for tampons used by women during menstruation.



Companies Mentioned

Bodywise, Seventh Generation, The Honest Company, Maxim Hygiene, Organyc, ALYK, BON, MedAltus, NutraMarks, OI The Organic Initiative, Time of the Month, TOM ORGANIC, Veeda USA.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
      • Table Key countries
    • Vendor analysis
      • Table Global natural and organic tampons market segmentation: Overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
      • Table Global natural and organic tampons market
      • Table Snapshot of global natural and organic tampons market
      • Table Global natural and organic tampons market: Key impacting factors
  • Market landscape
    • Market overview
      • Table Market scenario for natural and organic tampons market
    • Market size and forecast
      • Table Global natural and organic tampons market 2015-2020 ($ millions)
      • Table Impact of various factors on the global natural and organic tampons market
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by distribution channel
    • Market overview
      • Table Global natural and organic tampons market by distribution channel 2015 and 2020
      • Table Impact of distribution on global natural and organic tampons market
    • Global natural and organic tampons market by retail channel
      • Table Global natural and organic tampons market by retail channel 2015-2020 ($ millions)
    • Global natural and organic tampons market by online channel
      • Table Global natural and organic tampons market by online channel 2015-2020 ($ millions)
  • Geographical segmentation
    • Market overview
      • Table Global natural and organic tampons market by geography 2015 and 2020
      • Table Global natural and organic tampons market by geography 2015-2020
    • Natural and organic tampons market in Americas
      • Table Natural and organic tampons market in Americas 2015-2020 ($ millions)
      • Table Key leading countries
    • Natural and organic tampons market in EMEA
      • Table Natural and organic tampons market in EMEA 2015-2020 ($ millions)
      • Table Key leading countries
    • Organic and natural tampon market in APAC
      • Table Natural and organic tampons market in APAC 2015-2020 ($ millions)
      • Table Key leading countries
  • Market drivers
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
  • Key vendor analysis
    • Geographic presence - Key vendor analysis
      • Table Regional analysis of key vendors
    • Bodywise (UK)
      • Table Bodywise (UK) profile
      • Table Bodywise (UK) strength analysis
      • Table Bodywise (UK) growth strategy matrix
      • Table Bodywise (UK): Opportunity assessment
    • Seventh Generation
      • Table Seventh Generation profile
      • Table Seventh Generation strength analysis
      • Table Seventh Generation growth strategy matrix
      • Table Seventh Generation: Opportunity assessment
    • The Honest Company
      • Table The Honest Company strength profile
      • Table The Honest Company strength analysis
      • Table The Honest Company growth strategy matrix
      • Table The Honest Company: Opportunity assessment
    • Maxim Hygiene
      • Table Maxim Hygiene profile
      • Table Maxim Hygiene strength analysis
      • Table Maxim Hygiene growth strategy matrix
      • Table Maxim Hygiene growth opportunity assessment
    • Organyc
      • Table Organyc profile
      • Table Organyc strength analysis
      • Table Organyc growth strategy matrix
      • Table Organyc: Opportunity assessment
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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