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Global Natto Market 2019-2023

Global Natto Market 2019-2023

About Global Natto Market

Natto is a traditional Japanese food made from soybeans fermented with Bacillus subtilis. It is mostly eaten during breakfast and is served with soy sauce, karashi mustard and Japanese bunching onion.

Technavio’s analysts forecast the Global Natto Market to grow at a CAGR of 6.78% during the period 2019-2023.

Covered in this report

The report covers the present scenario and the growth prospects of the global natto market. To calculate the market size, the report considers the revenue generated from the sales of natto.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, global natto market 2019-2023, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Captek Softgel International
  • AzumaShokuhin
  • CP Kelco
  • ASAICHIBAN
  • MegumiNATTŌ
  • Mizkan Holdings
  • Takanofoods
Market driver
  • Increased awareness of the need for a healthy lifestyle
  • For a full, detailed list, view our report
Market challenge
  • Negative image of soy food products
  • For a full, detailed list, view our report
Market trend
  • Increasing soy production
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2023 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


  • Executive summary
  • Scope of the report
  • Market landscape
    • Market ecosystem
      • Table Global soy foods market
      • Table Segments of global soy foods market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by application
    • Table Application - Market share 2018-2023 (%)
    • Comparison by application
      • Table Comparison by application
    • Food - Market size and forecast 2018-2023
      • Table Food - Market size and forecast 2018-2023 ($ millions)
      • Table Food - Year-over-year growth 2019-2023 (%)
    • Others - Market size and forecast 2018-2023
      • Table Others - Market size and forecast 2018-2023 ($ millions)
      • Table Others - Year-over-year growth 2019-2023 (%)
    • Market opportunity by application
      • Table Market opportunity by application
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • Americas - Market size and forecast 2018-2023
      • Table Americas - Market size and forecast 2018-2023 ($ millions)
      • Table Americas - Year-over-year growth 2019-2023 (%)
    • EMEA - Market size and forecast 2018-2023
      • Table EMEA - Market size and forecast 2018-2023 ($ millions)
      • Table EMEA - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Prices of soybean 2017-2018 ($/mt)
      • Table Impact of drivers and challenges
  • Market trends
    • Increasing soy production
      • Table Leading soy-producing countries 2017/18
    • New product launches
    • Growing demand for weight management
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Captek Softgel International
      • Table Captek Softgel International - Overview
      • Table Captek Softgel International - Product segments
      • Table Captek Softgel International - Organizational developments
      • Table Captek Softgel International - Key offerings
    • AzumaShokuhin
      • Table AzumaShokuhin - Overview
      • Table AzumaShokuhin - Business divisions
      • Table AzumaShokuhin - Organizational developments
      • Table AzumaShokuhin - Key offerings
    • CP Kelco
      • Table CP Kelco - Overview
      • Table CP Kelco - Product segments
      • Table CP Kelco - Organizational developments
      • Table CP Kelco - Key offerings
    • ASAICHIBAN
      • Table ASAICHIBAN - Overview
      • Table ASAICHIBAN - Product segments
    • MegumiNATTO
      • Table MegumiNATTO - Overview
      • Table MegumiNATTO - Product segments
    • Mizkan Holdings
      • Table Mizkan Holdings - Overview
      • Table Mizkan Holdings - Geographic segments
      • Table Mizkan Holdings - Key offerings
    • Takanofoods
      • Table Takanofoods - Overview
      • Table Takanofoods - Product segments
      • Table Takanofoods - Key offerings
  • Appendix
    • Research methodology
    • List of abbreviations
  • Explore Technavio

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