Global Nail Care Market 2017-2021
About Nail Care
The nail care market comprises different types of product like nail polishes, nail accessories and implements, nail polish removers, nail strengtheners, and nail polish accessories. The products are used by the consumers for beautifying their nails and for keeping their nails healthy. Nail polish is the largest selling nail care product in the market. Nail polish is a colored or transparent liquid, which is applied on the nails. It is available under various brands. This product is a value addition to the makeup section and helps to beautify nails.
Technavio’s analysts forecast the global nail care market to grow at a CAGR of 3.74% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global nail care market for 2017-2021. To calculate the market size, the report considers the retail sales of nail care products included in our scope through a list of retail distribution channels noted in the report.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Nail Care Market 2017-2021
Technavio recognizes the following companies as the key players in the global nail care market: COTY, Estée Lauder, L’ORÉAL, REVLON, and Shiseido.
Other Prominent Vendors in the market are: Amway, Chanel, CIATÉ, Kao, LVMH, Mary Kay, Natura, Oriflame Cosmetics Global, Procter & Gamble, and Unilever.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is trending manicures and nail art. Different nail artists come up with new designs that become a trend for beauty lovers who love nail arts. There are some trends, which are new to beauty lovers and are recently innovated. These are wire nail art, mirror effect nail art, and sunglass effect on nails through manicures (chrome nails), dimensional nail art designs, holographic nails, Swarovski crystals on nails, leather effect, and LED UV nail gel polish.”
According to the report, one of the major drivers for this market is growing category penetration online. Nail care products include products like nail polishes, nail art accessories, nail treatment tools, and nail polish removers. These are widely available on online platforms where consumers can purchase them easily and conveniently. These platforms also help companies to increase their sale volumes. Brands like REVLON also sell their products through different e-commerce sites like Walmart, amazon.com, and ulta.com that help them to penetrate their new product offerings online.
Further, the report states that one of the major factors hindering the growth of this market is increased competition. The color cosmetics market is highly competitive as there are many different segments in which nail products can be categorized. One of the leading segments of the global nail care market is nail polish, which is further categorized as gel-polishes, matte-finish polishes, eco-friendly polishes, base coats, top coats. There are numerous brands, which are innovating and concentrating on the demands of the customers.
COTY, Estée Lauder, L’ORÉAL, REVLON, Shiseido, Amway, Chanel, CIATÉ, Kao, LVMH, Mary Kay, Natura, Oriflame Cosmetics Global, Procter & Gamble, and Unilever.