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Global Mouthwash Market 2019-2023

Global Mouthwash Market 2019-2023

About this market

Growing popularity of private-label brands to gain traction in the market. Private-label brands are growing in popularity in the global mouthwash market. Private-label companies focus on delivering value at low prices. Hence, discount stores are not keen on selling branded products, which has resulted in the growth of private labels. Technavio’s analysts have predicted that the mouthwash market will register a CAGR of close to 6% by 2023.

Market Overview

Innovation and portfolio expansion

Innovation and portfolio expansion are driving the global mouthwash market. The introduction of mouthwash products with flavors by vendors along with portfolio expansion is driving the global mouthwash market.

Increase in use of oral care substitutes

The presence of alternative oral care products hinders the growth of the global mouthwash market. Toothpaste and toothbrush dominate the global oral care market. Mouthwash is considered a secondary oral care product. The price of mouthwash products also restricts its adoption.

For the detailed list of factors that will drive and challenge the growth of the mouthwash market during the 2019-2023, view our report.

Competitive Landscape

The global mouthwash market is predicted to remain highly concentrated with the presence of a few established mouthwash manufacturers who offer different types of mouthwash for target actions such as bad breath, cavity, gum sensitivity, and other oral hygiene disorders. Factors such as the Innovation and portfolio expansion increasing awareness about oral health will provide considerable growth opportunities to the mouthwash manufactures. Colgate-Palmolive Company, GlaxoSmithKline, Procter & Gamble, Unilever and Johnson & Johnson Services are some of the major companies covered in this report.

‘With the presence of a considerable number of companies, this market appears to be concentrated. Some of the leading mouthwash brands are focused on developing more holistic distribution channels to cater to all types of customers, which is leading to the emergence of omni-channel retailing. Many international and regional mouthwash manufacturers are vying for their share of the market, and players must differentiate themselves to gain vital traction over their peers.’


PRESS RELEASE

Technavio Announces the Publication of its Research Report – Global Mouthwash Market 2019-2023

Technavio recognizes the following companies as the key players in the global mouthwash market: Colgate-Palmolive Company, GlaxoSmithKline, Procter & Gamble, Unilever and Johnson & Johnson Services.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is the growing popularity of private-label brands.”

According to the report, one of the major drivers for this market is the innovation and portfolio expansion.

Further, the report states that one of the major factors hindering the growth of this market is the Increase in use of oral care substitutes.

Companies Mentioned

Colgate-Palmolive Company

GlaxoSmithKline

Johnson & Johnson Services

Procter & Gamble

Unilever

  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global oral care market
      • Table Segments of global oral care market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by product
    • Table Product - Market share 2018-2023 (%)
    • Comparison by product
      • Table Comparison by product
    • Alcohol-containing mouthwash - Market size and forecast 2018-2023
      • Table Alcohol-containing mouthwash - Market size and forecast 2018-2023 ($ millions)
      • Table Alcohol-containing mouthwash - Year-over-year growth 2019-2023 (%)
    • Alcohol-free mouthwash - Market size and forecast 2018- 2023
      • Table Alcohol-free mouthwash - Market size and forecast 2018-2023 ($ millions)
      • Table Alcohol-free mouthwash - Year-over-year growth 2019-2023 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Market segmentation by distribution channel
    • Table Distribution channel - Market share 2018-2023 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • Offline - Market size and forecast 2018-2023
      • Table Offline - Market size and forecast 2018-2023 ($ millions)
      • Table Offline - Year-over-year growth 2019-2023 (%)
    • Online - Market size and forecast 2018-2023
      • Table Online - Market size and forecast 2018-2023 ($ millions)
      • Table Global Internet users 2011-2016 (% of population; data published as of September 21, 2018)
      • Table Online - Year-over-year growth 2019-2023 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Customer landscape
    • Table Customer landscape
  • Market segmentation by end-user
    • Table End-user - Market share 2018-2023 (%)
    • Comparison by end-user
      • Table Comparison by end-user
    • Adult - Market size and forecast 2018-2023
      • Table Adult - Market size and forecast 2018-2023 ($ millions)
      • Table Adult - Year-over-year growth 2019-2023 (%)
    • Children - Market size and forecast 2018-2023
      • Table Children - Market size and forecast 2018-2023 ($ millions)
      • Table Children - Year-over-year growth 2019-2023 (%)
    • Market opportunity by end-user
      • Table Market opportunity by end-user
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • EMEA - Market size and forecast 2018-2023
      • Table EMEA - Market size and forecast 2018-2023 ($ millions)
      • Table EMEA - Year-over-year growth 2019-2023 (%)
      • Table Top 3 countries in EMEA
    • Americas - Market size and forecast 2018-2023
      • Table Americas - Market size and forecast 2018-2023 ($ millions)
      • Table Americas - Year-over-year growth 2019-2023 (%)
      • Table Top 3 countries in Americas
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
      • Table Top 3 countries in APAC
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Market segmentation by action
    • Table Action-Global mouthwash market 2018 (%)
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Oral care concerns and its related products of LISTERINE brand
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Growing popularity of private-label brands
    • Access to distribution channels through omnichannel strategy
    • Growing demand for alcohol-free mouthwash
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Colgate-Palmolive Company
      • Table Colgate-Palmolive Company - Vendor overview
      • Table Colgate-Palmolive Company - Business segments
      • Table Colgate-Palmolive Company - Organizational developments
      • Table Colgate-Palmolive Company - Geographic focus
      • Table Colgate-Palmolive Company - Segment focus
      • Table Colgate-Palmolive Company - Key offerings
    • GlaxoSmithKline
      • Table GlaxoSmithKline - Vendor overview
      • Table GlaxoSmithKline - Business segments
      • Table GlaxoSmithKline - Organizational developments
      • Table GlaxoSmithKline - Geographic focus
      • Table GlaxoSmithKline - Segment focus
      • Table GlaxoSmithKline - Key offerings
    • Johnson & Johnson Services
      • Table Johnson & Johnson Services - Vendor overview
      • Table Johnson & Johnson Services - Business segments
      • Table Johnson & Johnson Services - Organizational developments
      • Table Johnson & Johnson Services - Geographic focus
      • Table Johnson & Johnson Services - Segment focus
      • Table Johnson & Johnson Services - Key offerings
    • Procter & Gamble
      • Table Procter & Gamble - Vendor overview
      • Table Procter & Gamble - Business segments
      • Table Procter & Gamble - Organizational developments
      • Table Procter & Gamble - Geographic focus
      • Table Procter & Gamble - Segment focus
      • Table Procter & Gamble - Key offerings
    • Unilever
      • Table Unilever - Vendor overview
      • Table Unilever - Business segments
      • Table Unilever - Organizational developments
      • Table Unilever - Geographic focus
      • Table Unilever - Segment focus
      • Table Unilever - Key offerings
  • Appendix
    • Research methodology
    • List of abbreviations
  • Explore Technavio

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