Global Mouthwash Market 2019-2023
About this market
Growing popularity of private-label brands to gain traction in the market. Private-label brands are growing in popularity in the global mouthwash market. Private-label companies focus on delivering value at low prices. Hence, discount stores are not keen on selling branded products, which has resulted in the growth of private labels. Technavio’s analysts have predicted that the mouthwash market will register a CAGR of close to 6% by 2023.
Innovation and portfolio expansion
Innovation and portfolio expansion are driving the global mouthwash market. The introduction of mouthwash products with flavors by vendors along with portfolio expansion is driving the global mouthwash market.
Increase in use of oral care substitutes
The presence of alternative oral care products hinders the growth of the global mouthwash market. Toothpaste and toothbrush dominate the global oral care market. Mouthwash is considered a secondary oral care product. The price of mouthwash products also restricts its adoption.
For the detailed list of factors that will drive and challenge the growth of the mouthwash market during the 2019-2023, view our report.
The global mouthwash market is predicted to remain highly concentrated with the presence of a few established mouthwash manufacturers who offer different types of mouthwash for target actions such as bad breath, cavity, gum sensitivity, and other oral hygiene disorders. Factors such as the Innovation and portfolio expansion increasing awareness about oral health will provide considerable growth opportunities to the mouthwash manufactures. Colgate-Palmolive Company, GlaxoSmithKline, Procter & Gamble, Unilever and Johnson & Johnson Services are some of the major companies covered in this report.
‘With the presence of a considerable number of companies, this market appears to be concentrated. Some of the leading mouthwash brands are focused on developing more holistic distribution channels to cater to all types of customers, which is leading to the emergence of omni-channel retailing. Many international and regional mouthwash manufacturers are vying for their share of the market, and players must differentiate themselves to gain vital traction over their peers.’
Technavio Announces the Publication of its Research Report – Global Mouthwash Market 2019-2023
Technavio recognizes the following companies as the key players in the global mouthwash market: Colgate-Palmolive Company, GlaxoSmithKline, Procter & Gamble, Unilever and Johnson & Johnson Services.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is the growing popularity of private-label brands.”
According to the report, one of the major drivers for this market is the innovation and portfolio expansion.
Further, the report states that one of the major factors hindering the growth of this market is the Increase in use of oral care substitutes.
Johnson & Johnson Services
Procter & Gamble