Developing countries are slowly adopting mouthwashes. Mouthwash stands as one of the fastest-growing segments in India in the overall oral care product market. Consumers are buying more alcohol-free mouthwashes or mouthwashes that contain natural ingredients. Mouthwashes are considered as secondary oral care products. Companies are increasing awareness on integrating these products in primary daily regime of oral care. Dental associations are working on increasing awareness of the benefits of mouthwashes, for example, their liquid form and rinsing action enable deeper penetration and help disinfect entire mouth.
Technavio’s analysts forecast the global mouthwash market to grow at a CAGR of 4.59% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global mouthwash market for 2016-2020. To calculate the market size, the report considers revenue generated from the retail outlets.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Mouthwash Market 2016-2020
Technavio recognizes the following companies as the key players in the global mouthwash market: Chattem, Colgate-Palmolive, GlaxoSmithKline, Johnson & Johnson, and Procter & Gamble.
Other Prominent Vendors in the market are: Amway, Church & Dwight, Dabur, Dr. Fresh, Himalaya, KAO, and Lion.
Commenting on the report, an analyst from Technavio’s team said: “Increasing demand for alcohol-free mouthwashes will be a key trend for market growth. The majority of the mouthwashes available today contain alcohol, specifically ethanol, which causes a burning sensation and also results in dry mouth. People with burning mouth syndrome or other oral irritations are advised not to use such mouthwashes. As a result of which, manufacturers now are focusing on introducing alcohol-free mouthwashes. Such alcohol-free mouthwashes can be used by people with dry mouth and systemic diseases such as Sjogren's syndrome or diabetes, or those who are undergoing radiation therapies.”
According to the report, availability of requirement-specific functionalities will be a key driver for market growth. Close to about one in five people globally has halitosis, a medical term for bad breath. Using mouthwash daily before or after brushing can help eliminate the recurrence of halitosis. Although solely using mouthwash cannot cure the symptom and act as a replacement for brushing and flossing, it acts as a value addition to an individual's oral hygiene routine.
Further, the report states that low or lack of awareness of the importance of maintaining oral hygiene is one of the major challenges for the growth of the market. Although mouthwashes are portrayed as a way to keep the mouth clean and germ-free, the need for mouthwash is always in question. It is not a substitute for using a toothbrush and toothpaste. The formation of plaque is one of the most common oral problems faced by many. The sticky deposit caused by bacteria is removed properly only through brushing. If not removed, plaque can irritate the gum and cause bleeding.
Chattem, Colgate-Palmolive, GlaxoSmithKline, Johnson & Johnson, Procter & Gamble, Amway, Church & Dwight, Dabur, Dr. Fresh, Himalaya, KAO, Lion.