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Global Mouthwash Market 2016-2020

About Mouthwashes

Developing countries are slowly adopting mouthwashes. Mouthwash stands as one of the fastest-growing segments in India in the overall oral care product market. Consumers are buying more alcohol-free mouthwashes or mouthwashes that contain natural ingredients. Mouthwashes are considered as secondary oral care products. Companies are increasing awareness on integrating these products in primary daily regime of oral care. Dental associations are working on increasing awareness of the benefits of mouthwashes, for example, their liquid form and rinsing action enable deeper penetration and help disinfect entire mouth.

Technavio’s analysts forecast the global mouthwash market to grow at a CAGR of 4.59% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global mouthwash market for 2016-2020. To calculate the market size, the report considers revenue generated from the retail outlets.

The market is divided into the following segments based on geography:

  • APAC
  • Europe
  • North America
  • ROW
Technavio's report, Global Mouthwash Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Chattem
  • Colgate-Palmolive
  • GlaxoSmithKline
  • Johnson & Johnson
  • Procter & Gamble (P&G)
Market driver
  • Increasing awareness of dental health and effective, easy, and quick solution to fight germs
  • For a full, detailed list, view our report
Market challenge
  • Preference for primary oral care products over secondary products
  • For a full, detailed list, view our report
Market trend
  • Demand for alcohol-free mouthwashes
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Mouthwash Market 2016-2020

Technavio recognizes the following companies as the key players in the global mouthwash market: Chattem, Colgate-Palmolive, GlaxoSmithKline, Johnson & Johnson, and Procter & Gamble.

Other Prominent Vendors in the market are: Amway, Church & Dwight, Dabur, Dr. Fresh, Himalaya, KAO, and Lion.

Commenting on the report, an analyst from Technavio’s team said: “Increasing demand for alcohol-free mouthwashes will be a key trend for market growth. The majority of the mouthwashes available today contain alcohol, specifically ethanol, which causes a burning sensation and also results in dry mouth. People with burning mouth syndrome or other oral irritations are advised not to use such mouthwashes. As a result of which, manufacturers now are focusing on introducing alcohol-free mouthwashes. Such alcohol-free mouthwashes can be used by people with dry mouth and systemic diseases such as Sjogren's syndrome or diabetes, or those who are undergoing radiation therapies.”

According to the report, availability of requirement-specific functionalities will be a key driver for market growth. Close to about one in five people globally has halitosis, a medical term for bad breath. Using mouthwash daily before or after brushing can help eliminate the recurrence of halitosis. Although solely using mouthwash cannot cure the symptom and act as a replacement for brushing and flossing, it acts as a value addition to an individual's oral hygiene routine.

Further, the report states that low or lack of awareness of the importance of maintaining oral hygiene is one of the major challenges for the growth of the market. Although mouthwashes are portrayed as a way to keep the mouth clean and germ-free, the need for mouthwash is always in question. It is not a substitute for using a toothbrush and toothpaste. The formation of plaque is one of the most common oral problems faced by many. The sticky deposit caused by bacteria is removed properly only through brushing. If not removed, plaque can irritate the gum and cause bleeding.

Companies Mentioned

Chattem, Colgate-Palmolive, GlaxoSmithKline, Johnson & Johnson, Procter & Gamble, Amway, Church & Dwight, Dabur, Dr. Fresh, Himalaya, KAO, Lion.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
    • Consumer insights
      • Table Consumer insights
    • Market insights
  • Global profile
    • Table World population 2009-2014 (billions)
    • Table World GDP per capita 2009-2014 ($)
    • Table Global employment to population ratio 2009-2014 (%)
  • Market landscape
    • Market overview
      • Table Global beauty and personal care product market: Product categories
      • Table Global beauty and personal care product market 2015
      • Table Global beauty and personal care product market 2015 ($ billions)
    • Global oral care product market
      • Table Global oral care product market 2015-2020 ($ billions)
      • Table Global oral care product market 2015
    • Global mouthwash market
      • Table Global mouthwash market 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by solvent
    • Global mouthwash market by solvent
      • Table Global mouthwash market by solvent 2015 (% revenue)
  • Market segmentation by end-user
    • Global mouthwash market by end-user
      • Table Global mouthwash market by end-user 2015 (% revenue)
  • Segmentation by action
    • Global mouthwash market by action
      • Table Global mouthwash market by action 2015 (% revenue)
  • Geographical segmentation
    • Global mouthwash market by geography
      • Table Global mouthwash market by geography 2015 (% share)
      • Table Global mouthwash market by geography 2020 (% share)
      • Table Mouthwash market in Europe 2015-2020 ($ billions)
      • Table Mouthwash market in North America 2015-2020 ($ billions)
      • Table Mouthwash market in APAC 2015-2020 ($ millions)
      • Table Mouthwash market in ROW 2015-2020 ($ millions)
  • Market drivers
    • Increasing awareness of dental health and effective, easy, and quick solution to fight germs
    • Recommendations from doctors and approvals from dental associations promoting market's growth
    • Requirement-specific functionalities
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Preference for primary oral care products over secondary products
    • Low awareness about benefits of using mouthwashes
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Demand for alcohol-free mouthwashes
    • Introduction of flavored and herbal mouthwashes
  • Vendor landscape
    • Competitive landscape
      • Table Market share analysis 2015
    • Key focus points for players
      • Table Global digital overview 2015 (billions)
    • Chattem
      • Table Chattem: Product segmentation
    • Colgate-Palmolive
      • Table Colgate-Palmolive: Business segmentation by revenue 2015
      • Table Colgate-Palmolive: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Colgate-Palmolive: Geographical segmentation by revenue 2015
    • GlaxoSmithKline
      • Table GlaxoSmithKline: Business segmentation by revenue 2015
      • Table GlaxoSmithKline: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table GlaxoSmithKline: Geographical segmentation by revenue 2015
    • Johnson & Johnson
      • Table Johnson & Johnson: Business segmentation by revenue 2015
      • Table Johnson & Johnson: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Johnson & Johnson: Geographical segmentation by revenue 2015
    • Procter & Gamble (P&G)
      • Table P&G: Business segmentation by revenue 2015
      • Table P&G: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table P&G: Geographical segmentation by revenue 2015
    • Other prominent vendors
  • Explore Technavio

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