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Global Mouth Fresheners Market 2018-2022

Global Mouth Fresheners Market 2018-2022

About Mouth Fresheners

Mouth fresheners are products that make breath better, thus making the mouth feel fresh. They include products like flavoured candies, mouth sprays, breath strips, and gums.

Technavio’s analysts forecast the Global Mouth Fresheners Market to grow at a CAGR of 6.88% during the period 2018-2022.

Covered in this report

The report covers the present scenario and the growth prospects of the global mouth fresheners market. To calculate the market size, the report considers the revenue generated from the sales of mouth fresheners through retail outlets and online stores.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, global mouth fresheners market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • The Hershey Company
  • Johnson & Johnson
  • Koninklijke Philips
  • Mars
  • Mondelēz International
  • Perfetti Van Melle
Market driver
  • Aggressive advertising campaigns
  • For a full, detailed list, view our report
Market challenge
  • Threat of counterfeit products
  • For a full, detailed list, view our report
Market trend
  • Increase in online purchase of mouth fresheners
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2022 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


  • Executive summary
  • Scope of the report
  • Research methodology
  • Market landscape
    • Market ecosystem
      • Table Global oral hygiene market
      • Table Global oral hygiene market segmentation
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
    • Product types
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2017
      • Table Market size 2017
      • Table Validation techniques employed for market sizing 2017
    • Market size and forecast 2017-2022
      • Table Global mouth fresheners market – Market size and forecast 2017-2022 ($ mn)
      • Table Global mouth fresheners market – Year-over-year growth 2018-2022 (%)
  • Five forces analysis
    • Table Five forces analysis 2017
    • Table Five forces analysis 2022
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2017
  • Market segmentation by distribution channel
    • Segmentation by distribution channel
      • Table Distribution channel – Market share 2017-2022 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • Retail outlets
      • Table Retail outlets – Market size and forecast 2017-2022 ($ mn)
      • Table Retail outlets – Year-over-year growth 2018-2022 (%)
    • Online stores
      • Table Online stores – Market size and forecast 2017-2022 ($ mn)
      • Table Online stores– Year-over-year growth 2018-2022 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Customer landscape
    • Table Customer landscape
  • Regional landscape
    • Geographical segmentation
      • Table Global mouth fresheners market – Market share by geography 2017-2022 (%)
    • Regional comparison
      • Table Regional comparison
    • Americas – Market size and forecast 2017-2022
      • Table Americas – Market size and forecast 2017-2022 ($ mn)
      • Table Americas – Year-over-year growth 2018-2022 (%)
      • Table Top 3 countries in Americas
    • EMEA – Market size and forecast 2017-2022
      • Table EMEA – Market size and forecast 2017-2022 ($ mn)
      • Table EMEA – Year-over-year growth 2018-2022 (%)
      • Table Top 3 countries in EMEA
    • APAC – Market size and forecast 2017-2022
      • Table APAC – Market size and forecast 2017-2022 ($ mn)
      • Table APAC – Year-over-year growth 2018-2022 (%)
      • Table Top 3 countries in APAC
    • Market opportunity by region
      • Table Market opportunity by region
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Growing awareness of oral care
    • Increase in online purchase of mouth fresheners
    • Emerging markets in APAC
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • The Hershey Company
      • Table The Hershey Company overview
      • Table The Hershey Company – Business segments
      • Table The Hershey Company – Organizational developments
      • Table The Hershey Company – Geographic focus
      • Table The Hershey Company – Segment focus
      • Table The Hershey Company – Key offerings
    • Johnson & Johnson
      • Table Johnson & Johnson overview
      • Table Johnson & Johnson– Business segments
      • Table Johnson & Johnson– Organizational developments
      • Table Johnson & Johnson– Geographic focus
      • Table Johnson & Johnson– Segment focus
      • Table Johnson & Johnson – Key offerings
    • Koninklijke Philips
      • Table Koninklijke Philips overview
      • Table Koninklijke Philips – Business segments
      • Table Koninklijke Philips – Organizational developments
      • Table Koninklijke Philips – Geographic focus
      • Table Koninklijke Philips – Segment focus
      • Table Koninklijke Philips – Key offerings
    • Mars
      • Table Mars overview
      • Table Mars – Business segments
      • Table Mars – Organizational developments
      • Table Mars – Geographic focus
      • Table Mars – Segment focus
      • Table Mars – Key offerings
    • Mondelez International
      • Table Mondelez International overview
      • Table Mondelez International – Business segments
      • Table Mondelez International – Organizational developments
      • Table Mondelez International – Geographic focus
      • Table Mondelez International – Segment focus
      • Table Mondelez International – Key offerings
    • Perfetti Van Melle
      • Table Perfetti Van Melle overview
      • Table Perfetti Van Melle – Business segments
      • Table Perfetti Van Melle – Organizational developments
      • Table Perfetti Van Melle – Geographic focus
      • Table Perfetti Van Melle – Segment focus
      • Table Perfetti Van Melle – Key offerings
  • Appendix
    • List of abbreviations
  • Explore Technavio

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