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Global Motorized and Smart Awnings Market 2017-2021

Global Motorized and Smart Awnings Market 2017-2021

About Motorized and Smart Awnings

Awnings are primarily used as sunshades in outdoor places, including doors, windows, and patios. Awnings that have the motor mechanism are considered motorized awnings. These awnings can be run manually or automatically. Automatic motorized awnings can run on electricity or through wireless connectivity. Electric awnings are operated through electric switch connectivity. Smart awnings are operated through infrared (IR), remote-controlled, and wireless technologies including Wi-Fi, Bluetooth, Wi-Max, and ZigBee (operated through apps in smartphones or tablets).

Technavio’s analysts forecast the global motorized and smart awnings market to grow at a CAGR of 8.18% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global motorized and smart awnings market for 2017-2021. To calculate the market size, the report considers the value sales of motorized and smart awnings.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Motorized and Smart Awnings Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • ADVANING
  • AlekoAwning
  • Americana Building Products
  • Awntech
  • NuImage Awnings
Other prominent vendors
  • Bradcot Awnings Direct
  • Hangzhou SHY Sunshading Technology
  • Lamda Awnings
  • Riverside Works
  • Rödelbronn (VARISOL)
Market driver
  • Technological innovations and product line extensions leading to product premiumization
  • For a full, detailed list, view our report
Market challenge
  • Increase in raw material cost
  • For a full, detailed list, view our report
Market trend
  • Growing demand for patio furniture
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Motorized and Smart Awnings Market 2017-2021

Technavio recognizes the following companies as the key players in the global motorized and smart awnings market: ADVANING, AlekoAwning, Americana Building Products, Awntech, and NuImage Awnings.

Other Prominent Vendors in the market are: Bradcot Awnings Direct, Hangzhou SHY Sunshading Technology, Lamda Awnings, Riverside Works, and Rödelbronn (VARISOL).

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Growing demand for patio furniture. A patio is an area in the back or front yard of homes which consumers use for outdoor lounging, dining, or other recreational activities. It is also called a courtyard and is an open space in houses. With the increase in the disposable income and changing lifestyle, consumers are opting for houses that have space to build a patio and customize it based on their requirements. This trend leads to a growing demand for patio furniture such as tables, chairs, and hammocks.”

According to the report, one of the major drivers for this market is Technological innovations and product line extensions leading to product premiumization. Innovations in design allow key vendors and brands to maintain high brand associations with customers. Innovative designs are being introduced by key vendors to create product differentiation and value proposition for potential and prospective customers. Vendors, by introducing high-priced variants of motorized and smart awnings, are strengthening the product mix. Brands also work with varied materials to enhance their product portfolios. Some materials can be sourced at lower costs but can still be used to create durable and desired designs in the premium segment to enable greater profit margins for manufacturers and retailers.

Further, the report states that one of the major factors hindering the growth of this market is Increase in raw material cost. The raw materials used in motorized and smart awnings are metal, acrylic, plastic polyester, and various other fabrics. The increase in the prices of fabric material, metal, and smart-connected devices has affected the profit margin of manufacturers and distributors. This results in high cost for the end-consumer, which poses a major challenge for manufacturers. The prices that manufacturers pay to suppliers for acrylic is rising. Acrylic awnings are popular among homeowners due to their low price compared to metal, aluminum, and other awnings materials. Smart devices have been witnessing a rise in prices due to product innovation, which results in product premiumization. With suppliers increasing the prices for these devices, it is necessary for manufacturers to adopt new technologies to sustain themselves in the market. The increase in the prices of these raw materials has resulted in the overall cost and decrease in the profit margin for everyone in the product value chain.

Companies Mentioned

ADVANING, AlekoAwning, Americana Building Products, Awntech, NuImage Awnings, Bradcot Awnings Direct, Hangzhou SHY Sunshading Technology, Lamda Awnings, Riverside Works, and Rödelbronn (VARISOL).

  • Executive summary
  • Scope of the report
  • Research methodology
  • Introduction
    • Global smart shade devices market
      • Table Global smart shade devices market 2016-2021 ($ millions)
  • Market landscape
    • Global motorized and smart awnings market
      • Table Global motorized and smart awnings market 2016
      • Table Global motorized and smart awnings market 2016-2021 ($ billions)
  • Five forces analysis
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by application
    • Global motorized and smart awnings market by application
      • Table Global motorized and smart awnings market by application 2016-2021 ($ billions)
    • Comparison by application
      • Table Comparison by Application
    • Global motorized and smart door awnings market
      • Table Global motorized and smart door awnings market 2016-2021 ($ billions)
      • Table Global motorized and smart door awnings market 2017-2021 (year-on-year growth)
    • Global motorized and smart window awnings market
      • Table Global motorized and smart window awnings market 2016-2021 ($ billions)
      • Table Global motorized and smart window awnings market 2017-2021 (year-on-year growth)
    • Global motorized and smart awnings market for patio and open spaces
      • Table Global motorized and smart awnings market for patio and open spaces 2016-2021 ($ billions)
      • Table Global motorized and smart awnings market for patio and open spaces 2017-2021 (year on- year growth)
    • Market opportunity by application
  • Market segmentation by distribution channel
    • Global motorized and smart awnings market by distribution channel
      • Table Global motorized and smart awnings market by distribution channel 2016-2021 ($ billions)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • Global motorized and smart awnings market through offline distribution channel
      • Table Global motorized and smart awnings market through offline distribution channel 2016- 2021 ($ billions)
      • Table Global motorized and smart awnings market through offline distribution channel 2017- 2021 (year-on-year growth)
      • Table Global motorized and smart awnings market through offline distribution channel 2016 (% share of revenue)
    • Global motorized and smart awnings market through online distribution channel
      • Table Global motorized and smart awnings market through online distribution channel 2016- 2021 ($ billions)
      • Table Global motorized and smart awnings market through online distribution channel 2017- 2021 (year-on-year growth)
    • Market opportunity by distribution channel
  • Market segmentation by material
    • Global motorized and smart awnings market by material
      • Table Global motorized and smart awnings market by material 2016 (% share of revenue)
  • Market segmentation by end-user
    • Global motorized and smart awnings market by end-user
      • Table Global motorized and smart awnings market by end-user 2016-2021 (% share of revenue)
    • Comparison by end-user
      • Table Comparison by end-user
    • Global residential motorized and smart awnings market
      • Table Global residential motorized and smart awnings market 2016-2021 ($ billions)
      • Table Global residential motorized and smart awnings market 2017-2021 (year-on-year growth)
    • Global commercial motorized and smart awnings market
      • Table Global commercial motorized and smart awnings market 2016-2021 ($ billions)
      • Table Exhibit 25: Global commercial motorized and smart awnings market 2017-2021 (year-on year growth)
      • Table Global commercial motorized and smart awnings market 2016 by establishment type (% share of revenue)
    • Market opportunity by end-user
  • Regional landscape
    • Global motorized and smart awnings market by geography
      • Table Global motorized and smart awnings market by geography 2016-2021 - Market size and forecast (% share of revenue)
    • Regional comparison
      • Table Regional comparison
    • Motorized and smart awnings market in Americas
      • Table Motorized and smart awnings market in Americas 2016-2021 ($ billions)
      • Table Motorized and smart awnings market in Americas 2017-2021 (year-on-year growth)
      • Table Top 3 countries in Americas
    • Motorized and smart awnings market in EMEA
      • Table Motorized and smart awnings market in EMEA 2016-2021 ($ billions)
      • Table Motorized and smart awnings market in EMEA 2017-2021 (year-on-year growth)
      • Table Top 3 countries in EMEA
    • Motorized and smart awnings market APAC
      • Table Motorized and smart awnings market in APAC 2016-2021 ($ billions)
      • Table Motorized and smart awnings market in APAC 2017-2021 (year-on-year growth)
      • Table Top 3 countries in APAC
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Growing demand for patio furniture
    • Increasing number of FSRs, QSRs, bars, and pubs in developing countries
    • Growing online sales for awnings
      • Table The rationale behind the growth of online sales are listed below:
  • Vendor landscape
    • Competitive scenario
    • Comparative analysis of key vendors
      • Table Major vendors: Benchmarking on product offerings and geographical presence
  • Vendor analysis
    • Vendor overview
    • ADVANING
      • Table ADVANING: Product portfolio
    • AlekoAwning.com
      • Table AlekoAwning.com: Product portfolio
    • Americana Building Products
      • Table Americana Building Products: Product portfolio
    • Awntech
      • Table Awntech: Product portfolio
    • NuImage Awnings
      • Table NuImage Awnings: product portfolio
    • Other prominent vendors
      • Table Global motorized and smart awnings market 2016: Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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